Act-On vs Plumb5 vs Outgrow vs ActiveCampaign Comparison
Act-On
Starting at $900 /Month
- Large Enterprises
- Medium Business
Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading marketing automation platform f…
Plumb5
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Plumb5 is a marketing automation platform for B2B and B2C marketing teams that need to unify customer data from multiple sources and track real-time website visitor behavior to convert anonymous traffic into leads. It li…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $15 /Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Act-On leads on user satisfaction with a 4.2-star rating across 905 reviews.
Act-On vs Plumb5 vs Outgrow vs ActiveCampaign — at a glance
| Feature | Act-On | Plumb5 | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.2 / 5 | 4.1 / 5 | 4.9 / 5 | 4.7 / 5 |
| Reviews | 905 | 33 | 377 | 1,826 |
| Starting price | $900 /Month | Contact for pricing | Contact for pricing | $15 /Month |
| Free trial | No | Yes | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2 | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | Global | Global | Global | Global |
Key differences between Act-On and Plumb5
- Pricing: Act-On starts at $900 /Month. Plumb5 pricing is not publicly listed.
- Free trial: Plumb5 offers a free trial; Act-On does not.
- User satisfaction: Act-On scores higher with a 4.2-star average.
- Deployment: Act-On supports SaaS/Web/Cloud; Plumb5 supports SaaS/Web/Cloud, Mobile - Android.
Compare Act-On vs Plumb5 vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Act-On, Plumb5, Outgrow vs ActiveCampaign: Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Act-On typically suits Large Enterprises and Medium Business. Plumb5 tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Act-On is a marketing automation software that helps businesses to capture, nurture and react to all of their potential leads through a single, smart cloud-based platform.It is the leading ... Read More about Act-On | Plumb5 is a marketing automation platform for B2B and B2C marketing teams that need to unify customer data from multiple sources and track real-time website visitor behavior to convert ... Read More about Plumb5 | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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SpotScoreWhat's this? ↗ | 8.9/10 | 8.4/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | — | — | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
No key benefits available yet.
No key benefits available yet.
- Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
No best-fit guidance available yet.
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
No alternatives guidance available yet.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
- E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work
Software Demo
Demo |
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How do Act-On, Plumb5, Outgrow and ActiveCampaign Compare on Features?
Total Features | 10 Features | 10 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Act-On, Plumb5, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Act-On, Plumb5, Outgrow vs ActiveCampaign: Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Act-On, Plumb5, Outgrow vs ActiveCampaign Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
Act-On vs Plumb5 vs Outgrow User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 1014 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 34 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Act-On, Plumb5, Outgrow and ActiveCampaign Customers
Customers |  AuditFile  American Endowment Foundation  SKF | No Customers information available. |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots |  2 Screenshots | No screenshots available. |
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Videos |  3 Videos |  2 Videos |
Alternatives to Act-On, Plumb5, Outgrow, ActiveCampaign
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Act-On or Plumb5?
- Act-On edges out the other on user ratings (4.2 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Act-On and Plumb5 offer a free trial?
- Plumb5 offers a free trial. Act-On does not.
- What is the starting price of Act-On vs Plumb5?
- Act-On starts at $900 /Month. Plumb5 starts at Contact for pricing.
- What are the top alternatives to Act-On?
- Top alternatives to Act-On include Outgrow, ActiveCampaign, CleverTap, Moosend, Webmecanik Automation.
- What are the top alternatives to Plumb5?
- Top alternatives to Plumb5 include Outgrow, ActiveCampaign, CleverTap, Moosend, Klaviyo.