Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Attribution Software
Dreamdata, with a high rating of 4.8/5 from 161 reviews, stands out for its strong user satisfaction and diverse pricing options, including a free trial. Attributer impresses with a near-perfect rating of 4.9/5, indicating exceptional user approval among its 111 reviewers. Meanwhile, rampmetrics achieves a flawless 5.0/5 rating, though from a smaller pool of 22 reviews, suggesting high satisfaction among its users.
Marketing attribution software helps marketing teams at mid-sized to large enterprises track and analyze the effectiveness of their marketing efforts across various channels, enabling data-driven decision-making.
Quick picks for Marketing Attribution Software
- Best overall — Dreamdata
- Best for high user satisfaction — Attributer
- Best for niche user groups — rampmetrics
- Best free option — Dreamdata
Who gets the most from Marketing Attribution Software
- 1Marketing analysts evaluating multi-touch attribution models for campaign optimization
- 2Marketing managers planning budget allocation across digital channels in B2B or e-commerce contexts
- 3Sales operations teams tracking revenue attribution and sales funnel performance
How to choose Marketing Attribution Software
If you need quick setup and user-friendly interfaces, filter by Free Trial or user ratings emphasizing ease of use. For deep multi-touch attribution and customizable models suited for complex B2B sales cycles, sort by Enterprise deployment and filter by advanced attribution capabilities.
Showing 1-20 out of 20

Hive9
Efficient marketing insights and planning made easy.
Best for: SMB teams · Mid-market · Enterprise
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What is Hive9?
Hive9 is a marketing performance management system that provides companies access to a range of features for improved marketing planning and execution. Its goal-setting, tracking, calendar, collaboration and activity planning tools ensure enhanced visibility, greater insights and team ...
Read more about Hive9Hive9 offers custom pricing plan

Digital Analytics by Dreamdata
Uncover the true impact of your digital efforts.
Best for: SMB teams · Mid-market · Enterprise
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What is Digital Analytics by Dreamdata?
Dreamdata's Digital Analytics is a leading B2B attribution platform for analytics, tracking, and conversion. With this powerful technology, companies are equipped with the capability to gain deeper insights into page performance, understand how each touchpoint has an effect on revenue, and ...
Read more about Digital Analytics by DreamdataStarts from $999/Month, also offers free forever plan

Dimensions Attribution
Maximize marketing with effortless insights.
Best for: SMB teams · Mid-market · Enterprise
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What is Dimensions Attribution?
Dimensions Attribution is an innovative analytics platform which makes marketing effortless. By using ML, it simplifies the complex metrics, providing clear insights on the performance of existing campaigns and enabling you to identify new opportunities for growth. This cutting-edge tool ...
Read more about Dimensions AttributionDimensions Attribution offers custom pricing plan

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Lifesight
Elevate your campaigns with AI & big data analytics.
Best for: SMB teams · Mid-market · Enterprise
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What is Lifesight?
Leverage Lifesight to unlock more effective and impactful advertising campaigns. Our cutting-edge AI and big data capabilities take you to the next level of analytics and planning. Our advanced AI algorithms provide an unparalleled and in-depth view of consumer behaviour, preference and trends. ...
Read more about LifesightLifesight offers custom pricing plan

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What is Attribuly?
Attribuly is a cutting edge marketing solution that provides comprehensive insight into the customer buying journey. This tool is the only Shopify app in the market that offers events integration for customers. With Attribuly, marketers can track campaigns to understand which are the most ...
Read more about AttribulyStarts from $39/Month when Billed Yearly

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What is GETitOUT?
Introducing GETitOUT, the ultimate All-in-One Marketing Builder designed to take your business to the next level. With its powerful features, this software provides everything you need to create a successful marketing campaign. From finding your ideal clients to crafting captivating messaging, ...
Read more about GETitOUT
My Digital CMO
Streamline your marketing with My Digital CMO.
Best for: SMB teams · Mid-market · Enterprise
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What is My Digital CMO?
Introducing My Digital CMO - the ideal solution for designing and implementing a successful marketing strategy. With a comprehensive range of features, this tool empowers you to plan, execute, analyze, and enhance your digital marketing efforts. It was specifically developed for small ...
Read more about My Digital CMO
Odyssey Attribution
Unlock the power of attribution, see your ROI soar.
Best for: SMB teams · Mid-market · Enterprise
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What is Odyssey Attribution?
Introducing Odyssey Attribution - the ultimate solution for boosting your online marketing results with the power of multi-touch attribution. Say goodbye to guessing which traffic sources are driving the most value for your business. With Odyssey Attribution, advertisers and content publishers ...
Read more about Odyssey Attribution
InfiniGrow
Maximize your marketing ROI with data-driven budget planning.
Best for: SMB teams · Mid-market · Enterprise
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What is InfiniGrow?
. InfiniGrow is a revenue marketing platform designed for B2B teams to effectively plan and forecast budgets. With its multi-touch attribution feature, it allows for evaluation of the business impact and ROI of various actions and channels. This platform enables a streamlined and data-driven ...
Read more about InfiniGrowStarts from $1,500/Month

Attributer
Empower your files with customizable attributes.
Best for: SMB teams · Mid-market · Enterprise
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Starts from $49/Month

Dreamdata
Unlock the power of multi-channel marketing attribution analysis.
Best for: SMB teams · Mid-market · Enterprise
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What is Dreamdata?
Dreamdata can be used to conduct marketing attribution analysis by combining offline data sources and online web behavior. It tracks a user’s activity across entire network of pages, then matches that against the ID generated by cookies with known information about the site.
Read more about Dreamdata
Align.ly Attribution
Uncover the true ROI of your marketing campaigns.
Best for: SMB teams · Mid-market
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What is Align.ly Attribution?
Align.ly is a marketing attribution platform that makes it easy for marketers to understand how effective their media investments are. Align.ly uses technology to deliver seamless data integrations with all major channels, enabling user to measure the performance of campaigns from any source.
Read more about Align.ly Attribution
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What is Wicked Reports?
Wicked Reports is a marketing attribution software that allows not only marketers, but also sales and business development teams to attribute leads, pipeline contribution, job opportunities and revenue to marketing activities. It creates reports which are shared in real-time with the rest of ...
Read more about Wicked ReportsStarts from $260/Month when Billed Yearly

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What is C3 Metrics?
C3 Metrics is a powerful marketing attribution solution. It will gives complete visibility over how customers are exposed to the campaigns and from which campaigns each of the customer come. User can model this against the data in a CRM or DMS systems to begin understanding what channels are ...
Read more about C3 MetricsC3 Metrics offers custom pricing plan

Roivenue
Maximize revenue with effortless marketing attribution.
Best for: SMB teams · Mid-market · Enterprise
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What is Roivenue?
Roivenue is a revolutionary new marketing attribution software that simplifies the repetitive, manual work of matching customer data to purchases. It allows companies to realize new revenue by discovering never before seen insights into the marketing campaigns which influence customers to make ...
Read more about RoivenueRoivenue offers custom pricing plan

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What is Google Attribution?
Google Attribution is a platform for advanced marketing attribution. The solution enables marketers to connect the dots between online and offline behaviors to better understand how their marketing efforts impact customers' decisions to buy. It's part of a greater solution for marketers that ...
Read more about Google Attribution
CaliberMind
Empower your marketing decisions with accurate attribution analytics.
Best for: SMB teams · Mid-market · Enterprise
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What is CaliberMind?
CaliberMind is marketing attribution software that quantifies multi-touch attribution for better test allocation, reporting and analysis. It is used by marketers to measure the effects of marketing tactics on consumer purchases including search, display, email, and social.
Read more about CaliberMindCaliberMind offers custom pricing plan

rampmetrics
Maximize marketing ROI and drive business growth.
Best for: SMB teams · Mid-market · Enterprise
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What is rampmetrics?
RampMetrics is a software product that enables organizations to measure and analyze marketing performance across the entire customer journey using patent-pending attribution modeling. RampMetrics makes it easy to run experiments, compare and contrast marketing channels and tactics, and optimize ...
Read more about rampmetricsrampmetrics offers custom pricing plan

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What is OptiMine Insight?
OptiMine Insight is a marketing attribution solution that provides business leaders with the means to allocate marketing resources more strategically for higher returns and better return on investment (ROI) in today's multi-screen world. It offers brands the ability to analyze consumer ...
Read more about OptiMine InsightOptiMine Insight offers custom pricing plan

LeadsRx
Unlock the power of predictive marketing attribution.
Best for: SMB teams · Mid-market · Enterprise
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What is LeadsRx?
LeadsRx is a marketing attribution software that is used to identify leads and source campaigns that are more predictive of accounts receivable (AR). In addition to being able to analyze performance per geography, circulation area, subscription area, or channel partner, businesses can now also ...
Read more about LeadsRxLeadsRx offers custom pricing plan
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