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List of the Best AB Testing Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: June 3, 2026 · How we review

AB Testing Software overview

Spotsaas tracks 21 products in AB Testing Software, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 27 let you start on a free trial, and 13 keep a free plan you can stay on. Most buyers here are Marketing managers optimizing e-commerce conversion rates.

21
products listed
27
offer a free trial
13
have a free plan
40
priced per subscription
47
quote on request

Editor's Summary · AB Testing Software

Optimizely at SpotScore 9.8 and 806 reviews is the enterprise-grade experimentation platform for product and growth teams running high-velocity tests across web, mobile, and server-side features. Convert Experiences at 4.7/5 from 107 reviews is the privacy-first alternative for teams that need GDPR-compliant testing without server calls leaving the EU, with free trial access before committing to subscription pricing. VWO Testing at 4.4/5 from 289 reviews is the balanced mid-market option, pairing a visual editor and heatmaps with A/B testing so CRO teams can diagnose and experiment in the same tool.

A/B testing software runs controlled experiments that show different versions of a page or feature to split audiences, then measures which version performs better on a defined metric. Growth teams, CRO specialists, and product managers use it to make data-backed design and copy decisions rather than relying on opinion.

Quick picks for AB Testing Software

  • Best overall — Optimizely
  • Best for privacy-compliant testing — Convert Experiences
  • Best for combined CRO and testing — VWO Testing
  • Best free option — Google Optimize

Who gets the most from AB Testing Software

  • 1Marketing managers optimizing e-commerce conversion rates
  • 2Product managers running digital marketing campaign experiments
  • 3UX/UI designers improving website user experience through A/B testing
How to choose AB Testing Software

If you need a cost-effective solution with seamless analytics integration, filter by Free Trial or Freemium options like Google Optimize. For enterprise-level features and comprehensive testing capabilities, sort by rating and filter by Enterprise deployment to find platforms like Optimizely or Kameleoon.

Showing 1-20 out of 21

8.8

SpotScore

VWO Testing - AB Testing Software

VWO Testing

RECOMMENDED

Unlock your website's full potential with VWO Testing.

Best for: SMB teams · Mid-market · Enterprise

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What is VWO Testing?

VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on content, design elements, headlines, winning parameters, any element on ...

Read more about VWO Testing
Free TrialTry Free →·

VWO Testing offers custom pricing plan

9.0

SpotScore

Convert Experiences - AB Testing Software

Convert Experiences

Optimize your conversions with powerful A/B testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Convert Experiences?

Convert Experiences is an A/B testing platform used on over 40,000 websites with a 13-year track record, offering full-stack experimentation without annual contracts. It supports both Frequentist and Bayesian statistical methods, advanced targeting, post-segmentation, SRM evaluations, and ...

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Free Trial·

Starts from $599/Month when Billed Yearly

8.8

SpotScore

Omniconvert - AB Testing Software

Omniconvert

Maximize conversions with precise A/B testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Omniconvert?

Omniconvert is the easy A/B split testing software that helps marketers increase website conversions by 50% or more. With just a few clicks user can create, launch and analyze powerful split tests to help improve website's design, color, layout, message appeal, even headlines and ad creatives. ...

Read more about Omniconvert
Free TrialTry Free →·

Starts from $99/month when monthly

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8.8

SpotScore

Zoho PageSense - AB Testing Software

Zoho PageSense

Optimize conversions with powerful AB testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Zoho PageSense?

Zoho PageSense is a complete AB Testing and Conversion Optimization suite enabling to design, deploy and manage A/B and multivariate tests. Zoho PageSense makes it easy to analyze the results of experiments by providing powerful visualizations that enable to see users' behaviour and track ...

Read more about Zoho PageSense
Free TrialTry Free →·

Starts from $16/Month when Billed Yearly

8.6

SpotScore

Webtrends Optimize - AB Testing Software

Webtrends Optimize

Boost conversions with streamlined AB testing

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Webtrends Optimize?

Webtrends Optimize is AB testing software that simplifies website A/B testing workflow. It makes it easy to create and manage tests, get insights into results, and deploy winning page variants with one click. With Webtrends Optimize accelerate site optimization journey by running more tests, ...

Read more about Webtrends Optimize
Free TrialTry Free →·

Webtrends Optimize offers custom pricing plan

8.4

SpotScore

UseItBetter - AB Testing Software

UseItBetter

Maximize conversions with precision testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is UseItBetter?

UseItBetter is software that optimizes landing pages with A/B testing, personalization, real-time analytics, triggering rules, data-backed content, and multivariate testing. With the help of UseItBetter user can finally run scientific tests with confidence. Test everything on website with ease. ...

Read more about UseItBetter
Free TrialTry Free →·

UseItBetter offers custom pricing plan

What buyers evaluate in AB Testing Software
Level of developer independence for test setup and customization
Support for server-side versus client-side testing to avoid flickering effects
Availability of advanced targeting and traffic segmentation features

8.4

SpotScore

Adalysis - AB Testing Software

Adalysis

Test, compare, optimize - dominate your market.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Adalysis?

Adalysis - an AB testing software that delivers better results. The easy to use platform gives more control over data, allowing to easily test ads, compare channels, and optimize results. For agencies, Adalysis offers reporting features for different stakeholders. It's the only software on the ...

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Free TrialTry Free →·

Starts from $99/Month

8.4

SpotScore

Concurra - AB Testing Software

Concurra

Get more conversions with data-driven A/B testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Concurra?

Concurra AB Testing Software allows to conduct A/B tests for website. Choose the winner of any test before it is completed, allowing to act with certainty, instead of subjectively. It is ideal for landing pages and other key high conversion pages of website. It is built around the needs of both ...

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Free Trial·

Starts from $14/Month when Billed Yearly

8.3

SpotScore

Figpii - AB Testing Software

Figpii

Boost profits with AI-powered A/B testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Figpii?

Figpii helps to easily create, manage, and report AB tests. It's built to work seamlessly with the tools user already use to run online business, including Mailchimp, Squarespace, Kissmetrics, Shopify, Google Analytics, Buffer, Pardot, Facebook Pixel and more. Figpii helps undertake A/B tests, ...

Read more about Figpii
Free TrialTry Free →·

Starts from $79/Month, also offers free forever plan

8.3

SpotScore

Convertize - AB Testing Software

Convertize

Boost conversions and optimize your website effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Convertize?

Convertize allows to A/B Test landing pages or other web pages quickly and easily. User can A/B Test links, images, promotional text, videos -- really anything that is on the page. It offer an out-of-the-box solution for those who need a full set of conversion rate optimization (CRO) tools such ...

Read more about Convertize
Free TrialTry Free →·

Starts from $49/Month

8.2

SpotScore

ChangeAgain - AB Testing Software

ChangeAgain

Optimize your website, drive conversions with ChangeAgain.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is ChangeAgain?

ChangeAgain is the industry-leading AB testing software. It's designed to help optimize website's flow, structure, and content while considering visitor goals and business goals. It gives crucial insight into how changes impact conversions, opens up insights previously impossible to capture, ...

Read more about ChangeAgain
Free TrialTry Free →·

Starts from $14/Month

8.1

SpotScore

WhatUsersDo - AB Testing Software

WhatUsersDo

Unleash your marketing potential with AB testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is WhatUsersDo?

The WhatUsersDo AB Testing Software gives the power to experiment with online marketing messages and give real data about what is working. The WUD AB Testing Software makes it easy for non-techies to run AB tests, see what's working and adjust their messages accordingly. Developers designed the ...

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Free TrialTry Free →·

WhatUsersDo offers custom pricing plan

8.1

SpotScore

Maxymizely - AB Testing Software

Maxymizely

Maximize your website potential with AB testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Maxymizely?

Maxymizely is a simple and easy to use AB testing software that helps marketers run multivariate tests on websites and landing pages. This software uses the power of the cloud and the latest statistical algorithms to make sure user get actionable insight from each test they run: increase ...

Read more about Maxymizely
Free TrialTry Free →·

Starts from $19/Month

7.9

SpotScore

Howuku Optimize

Howuku Optimize

Elevate your team's coding prowess with precision and ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Howuku Optimize?

Introducing Howuku Optimize - the ultimate AI-enabled A/B testing platform designed for lightning-fast optimization. Gone are the days of struggling with code complexities and inconsistencies. Howuku Optimize empowers teams to streamline, restructure, and enhance their code snippets ...

Read more about Howuku Optimize
Free TrialTry Free →·

Starts from $150.00/month when Billed Yearly, also offers free forever plan

7.8

SpotScore

Atomatest - AB Testing Software

Atomatest

Optimize your campaigns with data-driven AB testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Atomatest?

The Atomatest AB testing program makes it easy for to run tests on sites and websites, and helps to track their performance. The software displays the outcome of each test as a graph, which can use to make all sorts of decisions regarding marketing campaigns. Individuals can even export it to ...

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Free Trial·

Starts from $99/Month

7.8

SpotScore

Exit Monitor - AB Testing Software

Exit Monitor

Maximize conversions with precise exit-intent AB testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Exit Monitor?

Exit Monitor software is a AB Testing software designed specifically for website exit-intent. It is simple to use yet extremely powerful, making it easy to create an unlimited number of scenarios and test them on website. Its new ability to apply weights to visitors using cookies makes it ...

Read more about Exit Monitor
Free Trial·

Starts from $39/Month

7.8

SpotScore

Split Hero - AB Testing Software

Split Hero

Empower your conversions with Split Hero's cutting-edge AB testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Split Hero?

Split Hero is a pioneering automated AB testing software for website and webapp. It has its own AB test platform, for developers and marketers to perform their AB tests on the cloud, right on the browser. SplitHero AB Test Platform provide a powerful yet simple AB testing framework that can be ...

Read more about Split Hero
Free TrialTry Free →·

Starts from $27/Month

7.6

SpotScore

AdOptics - AB Testing Software

AdOptics

Maximize ad performance with AdOptics' AB testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is AdOptics?

AdOptics is a fun and easy AB testing software for webmasters who want to test their advertising campaigns on a small scale. AdOptics makes it easy to test the adverts on site, and then see which advert converts best. No more need to worry about finding a correlation between conversion and ...

Read more about AdOptics
Free TrialTry Free →·

Starts from $29/Month

7.4

SpotScore

Addue - AB Testing Software

Addue

Boost conversions with Addue's powerful A/B testing.

Best for: SMB teams · Mid-market

Start Free Trial

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What is Addue?

Addue is a new AB Testing Software product that enables to perform A/B tests on website for rapid improvement of its conversion rate. It makes it possible to change up to 100 variables on the site, harvest leads, collect statistics and show real-time conversion rates. From uploading pages and ...

Read more about Addue
Free TrialTry Free →·

Starts from $49/Month

Hypertune logo

Hypertune

Optimize, decouple, and customize your app with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Hypertune?

Hypertune is the most flexible platform for feature flags, A/B testing, analytics and app configuration. - Static typing and code generation gives you full end-to-end type-safety across all your feature flags and inputs. - Install 1 TypeScript SDK optimized for all JavaScript environments — ...

Read more about Hypertune
Free TrialTry Free →·

Hypertune offers custom pricing plan

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Frequently Asked Questions About AB Testing Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important AB Testing Software features to evaluate are Version Control, Content Management, Collaboration, Multivariate Testing, Landing Pages, Heatmaps. Most buyers prioritize ease of use, reporting, and integration capabilities when choosing a solution. Look for tools that cover your core workflow before comparing advanced features.

AB Testing Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial, including VWO Testing, Convert Experiences, Omniconvert. Paid plans typically start around $10–$50/month per user. Check individual product pages for current pricing.

The top rated AB Testing Software based on verified user reviews and SpotScore are Figpii, Tggl, CustomFit.ai. These tools consistently score highest on ease of use, feature depth, and customer support quality. Ratings are updated monthly based on real buyer feedback.

To choose the right AB Testing Software, start by listing your must-have features — commonly Version Control, Content Management, Collaboration, Multivariate Testing, Landing Pages, Heatmaps. Then filter by team size, budget, and integrations you already use. Compare at least 3 options and use free trials to test before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 AB Testing Software on Spotsaas offer a free plan or free trial. Popular free options include VWO Testing, Convert Experiences, Omniconvert. Free plans typically cover core features for small teams; paid upgrades unlock advanced reporting, integrations, and support.

The best AB Testing Software for small businesses are affordable, quick to set up, and scale without complexity. Top picks for small teams are Optimizely, AB Tasty, Kameleoon. Look for tools with per-user pricing, no long-term contracts, and strong onboarding support to minimize ramp-up time.

Related Blogs and Articles for Ab Testing Software

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].