Best AB Testing Software For Free
Top picks for AB Testing Software available for Free
9.0
SpotScore
Optimize your conversions with powerful A/B testing.
Free Trial available
Freemium not available
Starts from $599/Month when Billed Yearly
8.9
SpotScore
Maximize conversions with real-time A/B testing.
Free trial not available
Freemium
Showing 1-20 out of 29

List of the Best AB Testing Software For Free as of July 2026
8.8
SpotScore

VWO Testing
RECOMMENDED
Unlock your website's full potential with VWO Testing.
Best for: SMB teams · Mid-market · Enterprise
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What is VWO Testing?
VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on content, design elements, headlines, winning parameters, any element on ...
Read more about VWO Testing9.0
SpotScore

Convert Experiences
Optimize your conversions with powerful A/B testing.
Best for: SMB teams · Mid-market · Enterprise
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What is Convert Experiences?
Convert Experiences is an A/B testing platform used on over 40,000 websites with a 13-year track record, offering full-stack experimentation without annual contracts. It supports both Frequentist and Bayesian statistical methods, advanced targeting, post-segmentation, SRM evaluations, and ...
Read more about Convert ExperiencesStarts from $599/Month when Billed Yearly
8.9
SpotScore

Google Optimize
Maximize conversions with real-time A/B testing.
Best for: SMB teams · Mid-market · Enterprise
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What is Google Optimize?
The free Google Optimize product page introduces visitors to this AB testing software, and highlights its benefits in a chatty tone: The world's fastest A/B testing software. Features include: Test in real-time on all devices, Get more conversions with smart traffic splitting, Seamless ...
Read more about Google Optimize8.8
SpotScore
Omniconvert
Maximize conversions with precise A/B testing.
Best for: SMB teams · Mid-market · Enterprise
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What is Omniconvert?
Omniconvert is the easy A/B split testing software that helps marketers increase website conversions by 50% or more. With just a few clicks user can create, launch and analyze powerful split tests to help improve website's design, color, layout, message appeal, even headlines and ad creatives. ...
Read more about Omniconvert8.8
SpotScore

Zoho PageSense
Optimize conversions with powerful AB testing.
Best for: SMB teams · Mid-market · Enterprise
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What is Zoho PageSense?
Zoho PageSense is a complete AB Testing and Conversion Optimization suite enabling to design, deploy and manage A/B and multivariate tests. Zoho PageSense makes it easy to analyze the results of experiments by providing powerful visualizations that enable to see users' behaviour and track ...
Read more about Zoho PageSense8.6
SpotScore

Webtrends Optimize
Boost conversions with streamlined AB testing
Best for: SMB teams · Mid-market · Enterprise
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What is Webtrends Optimize?
Webtrends Optimize is AB testing software that simplifies website A/B testing workflow. It makes it easy to create and manage tests, get insights into results, and deploy winning page variants with one click. With Webtrends Optimize accelerate site optimization journey by running more tests, ...
Read more about Webtrends Optimize8.6
SpotScore

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What is Twik?
Twik is a easy, flexible A/B testing software. It has got all the features needed to run an ambitious campaign or just launch a single feature, whether it's products, pricing, landing pages or anything else. And give all that flexibility at a fraction of the price of bigger platforms. It ...
Read more about Twik8.5
SpotScore

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What is Apptimize?
Apptimize is a platform for beta testing native iOS or Android app. It is a hosted service that enables to A/B test app features, ad campaigns, and even in-app purchases. Apptimize makes it easy to experiment with changes to app to see what drives the most engagement from users. Whether it's a ...
Read more about ApptimizeApptimize offers custom pricing plan
8.4
SpotScore

Adalysis
Test, compare, optimize - dominate your market.
Best for: SMB teams · Mid-market · Enterprise
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What is Adalysis?
Adalysis - an AB testing software that delivers better results. The easy to use platform gives more control over data, allowing to easily test ads, compare channels, and optimize results. For agencies, Adalysis offers reporting features for different stakeholders. It's the only software on the ...
Read more about Adalysis8.4
SpotScore

Concurra
Get more conversions with data-driven A/B testing.
Best for: SMB teams · Mid-market · Enterprise
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What is Concurra?
Concurra AB Testing Software allows to conduct A/B tests for website. Choose the winner of any test before it is completed, allowing to act with certainty, instead of subjectively. It is ideal for landing pages and other key high conversion pages of website. It is built around the needs of both ...
Read more about ConcurraStarts from $14/Month when Billed Yearly
8.4
SpotScore

UseItBetter
Maximize conversions with precision testing.
Best for: SMB teams · Mid-market · Enterprise
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What is UseItBetter?
UseItBetter is software that optimizes landing pages with A/B testing, personalization, real-time analytics, triggering rules, data-backed content, and multivariate testing. With the help of UseItBetter user can finally run scientific tests with confidence. Test everything on website with ease. ...
Read more about UseItBetter8.3
SpotScore

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What is Figpii?
Figpii helps to easily create, manage, and report AB tests. It's built to work seamlessly with the tools user already use to run online business, including Mailchimp, Squarespace, Kissmetrics, Shopify, Google Analytics, Buffer, Pardot, Facebook Pixel and more. Figpii helps undertake A/B tests, ...
Read more about Figpii8.3
SpotScore

ABlyft
Boost conversions with ABlyft's advanced AB testing.
Best for: SMB teams · Mid-market · Enterprise
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What is ABlyft?
ABlyft is a advanced AB Testing software in marketplace. With ABlyft, create unlimited A/B Test scenarios with hundreds of Variants, view detailed statistics on page metrics, engagement, conversions and more. Generate heatmaps with ABlyft to visualize multivariate test conversion data. ABlyft ...
Read more about ABlyftABlyft offers custom pricing plan
8.3
SpotScore

Convertize
Boost conversions and optimize your website effortlessly.
Best for: SMB teams · Mid-market · Enterprise
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What is Convertize?
Convertize allows to A/B Test landing pages or other web pages quickly and easily. User can A/B Test links, images, promotional text, videos -- really anything that is on the page. It offer an out-of-the-box solution for those who need a full set of conversion rate optimization (CRO) tools such ...
Read more about Convertize8.2
SpotScore

ChangeAgain
Optimize your website, drive conversions with ChangeAgain.
Best for: SMB teams · Mid-market · Enterprise
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What is ChangeAgain?
ChangeAgain is the industry-leading AB testing software. It's designed to help optimize website's flow, structure, and content while considering visitor goals and business goals. It gives crucial insight into how changes impact conversions, opens up insights previously impossible to capture, ...
Read more about ChangeAgain8.2
SpotScore

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What is Splitbee?
Splitbee is multi-platform AB testing software that enables to increase website and app conversions without writing a single line of code. Splitbee lets user set up and run A/B tests on existing website, and create landing pages specifically for tests. It will even let user create pages that ...
Read more about SplitbeeStarts from $79/Month, also offers free forever plan
8.1
SpotScore

WhatUsersDo
Unleash your marketing potential with AB testing.
Best for: SMB teams · Mid-market · Enterprise
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What is WhatUsersDo?
The WhatUsersDo AB Testing Software gives the power to experiment with online marketing messages and give real data about what is working. The WUD AB Testing Software makes it easy for non-techies to run AB tests, see what's working and adjust their messages accordingly. Developers designed the ...
Read more about WhatUsersDo8.1
SpotScore

ABTesting.ai
Accelerate growth with data-driven A/B testing.
Best for: SMB teams · Mid-market · Enterprise
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What is ABTesting.ai?
ABTesting.ai is an easy to use software that enables companies to easily set up, manage and analyze A/B tests for their website. Using ABTesting.ai companies can run multiple tests simultaneously, speeding up business experiments and enabling them to learn from data using statistical methods ...
Read more about ABTesting.aiStarts from $19/Month, also offers free forever plan
8.1
SpotScore

Maxymizely
Maximize your website potential with AB testing.
Best for: SMB teams · Mid-market · Enterprise
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What is Maxymizely?
Maxymizely is a simple and easy to use AB testing software that helps marketers run multivariate tests on websites and landing pages. This software uses the power of the cloud and the latest statistical algorithms to make sure user get actionable insight from each test they run: increase ...
Read more about Maxymizely7.9
SpotScore

Howuku Optimize
Elevate your team's coding prowess with precision and ease.
Best for: SMB teams · Mid-market · Enterprise
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What is Howuku Optimize?
Introducing Howuku Optimize - the ultimate AI-enabled A/B testing platform designed for lightning-fast optimization. Gone are the days of struggling with code complexities and inconsistencies. Howuku Optimize empowers teams to streamline, restructure, and enhance their code snippets ...
Read more about Howuku OptimizeCompare Top Products
Frequently Asked Questions About AB Testing Software
Stuck on something? We're here to help with all the questions and answers in one place.
The most important AB Testing Software features to evaluate are Content Management, Reporting (Analytics), Multivariate Testing, Heatmaps, Conversion Tracking, Alert Notifications. Most buyers prioritize ease of use, reporting, and integration capabilities. Look for tools that cover your core workflow before comparing advanced features.
AB Testing Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial:
The top rated AB Testing Software based on verified user reviews and SpotScore are Figpii, ChangeAgain, Bound. These tools score highest on ease of use, feature depth, and customer support — updated monthly from real buyer feedback.
Start by listing your must-have features — commonly Content Management, Reporting (Analytics), Multivariate Testing, Heatmaps, Conversion Tracking, Alert Notifications. Then filter by team size, budget, and integrations you already use. Compare at least 3 options using free trials before committing. Spotsaas lets you compare side-by-side in minutes.
Yes — 15 AB Testing Software on Spotsaas offer a free plan or trial. Free plans cover core features for small teams; paid upgrades unlock advanced reporting and integrations.
The best AB Testing Software for small businesses are affordable, quick to set up, and scale without complexity. Look for per-user pricing, no long-term contracts, and strong onboarding support.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].






