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Best AB Testing Software For Free

Top picks for AB Testing Software available for Free

8.8

SpotScore

Unlock your website's full potential with VWO Testing.

4.4

Very Good

Free Trial available, Try Now

Freemium not available

VWO Testing offers custom pricing plan

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9.0

SpotScore

Optimize your conversions with powerful A/B testing.

4.7

Excellent

Free Trial available

Freemium not available

Starts from $599/Month when Billed Yearly

8.9

SpotScore

Maximize conversions with real-time A/B testing.

4.1

Very Good

Free trial not available

Freemium

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Top rated

List of the Best AB Testing Software For Free as of July 2026

8.8

SpotScore

VWO Testing - AB Testing Software

VWO Testing

RECOMMENDED

Unlock your website's full potential with VWO Testing.

Best for: SMB teams · Mid-market · Enterprise

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What is VWO Testing?

VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on content, design elements, headlines, winning parameters, any element on ...

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Free TrialTry Free →·

VWO Testing offers custom pricing plan

9.0

SpotScore

Convert Experiences - AB Testing Software

Convert Experiences

Optimize your conversions with powerful A/B testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Convert Experiences?

Convert Experiences is an A/B testing platform used on over 40,000 websites with a 13-year track record, offering full-stack experimentation without annual contracts. It supports both Frequentist and Bayesian statistical methods, advanced targeting, post-segmentation, SRM evaluations, and ...

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Free Trial·

Starts from $599/Month when Billed Yearly

8.9

SpotScore

Google Optimize - AB Testing Software

Google Optimize

Maximize conversions with real-time A/B testing.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Google Optimize?

The free Google Optimize product page introduces visitors to this AB testing software, and highlights its benefits in a chatty tone: The world's fastest A/B testing software. Features include: Test in real-time on all devices, Get more conversions with smart traffic splitting, Seamless ...

Read more about Google Optimize

8.8

SpotScore

Omniconvert - AB Testing Software

Omniconvert

Maximize conversions with precise A/B testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Omniconvert?

Omniconvert is the easy A/B split testing software that helps marketers increase website conversions by 50% or more. With just a few clicks user can create, launch and analyze powerful split tests to help improve website's design, color, layout, message appeal, even headlines and ad creatives. ...

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Free TrialTry Free →·

Starts from $99/month when monthly

8.8

SpotScore

Zoho PageSense - AB Testing Software

Zoho PageSense

Optimize conversions with powerful AB testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Zoho PageSense?

Zoho PageSense is a complete AB Testing and Conversion Optimization suite enabling to design, deploy and manage A/B and multivariate tests. Zoho PageSense makes it easy to analyze the results of experiments by providing powerful visualizations that enable to see users' behaviour and track ...

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Free TrialTry Free →·

Starts from $16/Month when Billed Yearly

8.6

SpotScore

Webtrends Optimize - AB Testing Software

Webtrends Optimize

Boost conversions with streamlined AB testing

Best for: SMB teams · Mid-market · Enterprise

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What is Webtrends Optimize?

Webtrends Optimize is AB testing software that simplifies website A/B testing workflow. It makes it easy to create and manage tests, get insights into results, and deploy winning page variants with one click. With Webtrends Optimize accelerate site optimization journey by running more tests, ...

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Free TrialTry Free →·

Webtrends Optimize offers custom pricing plan

8.6

SpotScore

Twik - AB Testing Software

Twik

Unlock success with effortless A/B testing.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Twik?

Twik is a easy, flexible A/B testing software. It has got all the features needed to run an ambitious campaign or just launch a single feature, whether it's products, pricing, landing pages or anything else. And give all that flexibility at a fraction of the price of bigger platforms. It ...

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8.5

SpotScore

Apptimize - AB Testing Software

Apptimize

Empower your app with A/B testing.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Apptimize?

Apptimize is a platform for beta testing native iOS or Android app. It is a hosted service that enables to A/B test app features, ad campaigns, and even in-app purchases. Apptimize makes it easy to experiment with changes to app to see what drives the most engagement from users. Whether it's a ...

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Apptimize offers custom pricing plan

8.4

SpotScore

Adalysis - AB Testing Software

Adalysis

Test, compare, optimize - dominate your market.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Adalysis?

Adalysis - an AB testing software that delivers better results. The easy to use platform gives more control over data, allowing to easily test ads, compare channels, and optimize results. For agencies, Adalysis offers reporting features for different stakeholders. It's the only software on the ...

Read more about Adalysis
Free TrialTry Free →·

Starts from $99/Month

8.4

SpotScore

Concurra - AB Testing Software

Concurra

Get more conversions with data-driven A/B testing.

Best for: SMB teams · Mid-market · Enterprise

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What is Concurra?

Concurra AB Testing Software allows to conduct A/B tests for website. Choose the winner of any test before it is completed, allowing to act with certainty, instead of subjectively. It is ideal for landing pages and other key high conversion pages of website. It is built around the needs of both ...

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Free Trial·

Starts from $14/Month when Billed Yearly

8.4

SpotScore

UseItBetter - AB Testing Software

UseItBetter

Maximize conversions with precision testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is UseItBetter?

UseItBetter is software that optimizes landing pages with A/B testing, personalization, real-time analytics, triggering rules, data-backed content, and multivariate testing. With the help of UseItBetter user can finally run scientific tests with confidence. Test everything on website with ease. ...

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Free TrialTry Free →·

UseItBetter offers custom pricing plan

8.3

SpotScore

Figpii - AB Testing Software

Figpii

Boost profits with AI-powered A/B testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Figpii?

Figpii helps to easily create, manage, and report AB tests. It's built to work seamlessly with the tools user already use to run online business, including Mailchimp, Squarespace, Kissmetrics, Shopify, Google Analytics, Buffer, Pardot, Facebook Pixel and more. Figpii helps undertake A/B tests, ...

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Free TrialTry Free →·

Starts from $79/Month, also offers free forever plan

8.3

SpotScore

ABlyft - AB Testing Software

ABlyft

Boost conversions with ABlyft's advanced AB testing.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is ABlyft?

ABlyft is a advanced AB Testing software in marketplace. With ABlyft, create unlimited A/B Test scenarios with hundreds of Variants, view detailed statistics on page metrics, engagement, conversions and more. Generate heatmaps with ABlyft to visualize multivariate test conversion data. ABlyft ...

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ABlyft offers custom pricing plan

8.3

SpotScore

Convertize - AB Testing Software

Convertize

Boost conversions and optimize your website effortlessly.

Best for: SMB teams · Mid-market · Enterprise

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What is Convertize?

Convertize allows to A/B Test landing pages or other web pages quickly and easily. User can A/B Test links, images, promotional text, videos -- really anything that is on the page. It offer an out-of-the-box solution for those who need a full set of conversion rate optimization (CRO) tools such ...

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Free TrialTry Free →·

Starts from $49/Month

8.2

SpotScore

ChangeAgain - AB Testing Software

ChangeAgain

Optimize your website, drive conversions with ChangeAgain.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

5.0

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What is ChangeAgain?

ChangeAgain is the industry-leading AB testing software. It's designed to help optimize website's flow, structure, and content while considering visitor goals and business goals. It gives crucial insight into how changes impact conversions, opens up insights previously impossible to capture, ...

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Free TrialTry Free →·

Starts from $14/Month

8.2

SpotScore

Splitbee - AB Testing Software

Splitbee

Convert more without code - try Splitbee now!

Best for: SMB teams · Mid-market

Try for Free

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What is Splitbee?

Splitbee is multi-platform AB testing software that enables to increase website and app conversions without writing a single line of code. Splitbee lets user set up and run A/B tests on existing website, and create landing pages specifically for tests. It will even let user create pages that ...

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Starts from $79/Month, also offers free forever plan

8.1

SpotScore

WhatUsersDo - AB Testing Software

WhatUsersDo

Unleash your marketing potential with AB testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is WhatUsersDo?

The WhatUsersDo AB Testing Software gives the power to experiment with online marketing messages and give real data about what is working. The WUD AB Testing Software makes it easy for non-techies to run AB tests, see what's working and adjust their messages accordingly. Developers designed the ...

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Free TrialTry Free →·

WhatUsersDo offers custom pricing plan

8.1

SpotScore

ABTesting.ai - AB Testing Software

ABTesting.ai

Accelerate growth with data-driven A/B testing.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is ABTesting.ai?

ABTesting.ai is an easy to use software that enables companies to easily set up, manage and analyze A/B tests for their website. Using ABTesting.ai companies can run multiple tests simultaneously, speeding up business experiments and enabling them to learn from data using statistical methods ...

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Starts from $19/Month, also offers free forever plan

8.1

SpotScore

Maxymizely - AB Testing Software

Maxymizely

Maximize your website potential with AB testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Maxymizely?

Maxymizely is a simple and easy to use AB testing software that helps marketers run multivariate tests on websites and landing pages. This software uses the power of the cloud and the latest statistical algorithms to make sure user get actionable insight from each test they run: increase ...

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Free TrialTry Free →·

Starts from $19/Month

7.9

SpotScore

Howuku Optimize

Howuku Optimize

Elevate your team's coding prowess with precision and ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Howuku Optimize?

Introducing Howuku Optimize - the ultimate AI-enabled A/B testing platform designed for lightning-fast optimization. Gone are the days of struggling with code complexities and inconsistencies. Howuku Optimize empowers teams to streamline, restructure, and enhance their code snippets ...

Read more about Howuku Optimize
Free TrialTry Free →·

Starts from $150.00/month when Billed Yearly, also offers free forever plan

Frequently Asked Questions About AB Testing Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important AB Testing Software features to evaluate are Content Management, Reporting (Analytics), Multivariate Testing, Heatmaps, Conversion Tracking, Alert Notifications. Most buyers prioritize ease of use, reporting, and integration capabilities. Look for tools that cover your core workflow before comparing advanced features.

AB Testing Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial:

The top rated AB Testing Software based on verified user reviews and SpotScore are Figpii, ChangeAgain, Bound. These tools score highest on ease of use, feature depth, and customer support — updated monthly from real buyer feedback.

Start by listing your must-have features — commonly Content Management, Reporting (Analytics), Multivariate Testing, Heatmaps, Conversion Tracking, Alert Notifications. Then filter by team size, budget, and integrations you already use. Compare at least 3 options using free trials before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 AB Testing Software on Spotsaas offer a free plan or trial. Free plans cover core features for small teams; paid upgrades unlock advanced reporting and integrations.

The best AB Testing Software for small businesses are affordable, quick to set up, and scale without complexity. Look for per-user pricing, no long-term contracts, and strong onboarding support.

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].