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List of the Best AB Testing Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: June 3, 2026 · How we review

AB Testing Software overview

Spotsaas tracks 33 products in AB Testing Software, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 27 let you start on a free trial, and 13 keep a free plan you can stay on. Most buyers here are Marketing managers optimizing e-commerce conversion rates.

33
products listed
27
offer a free trial
13
have a free plan
40
priced per subscription
47
quote on request

Editor's Summary · AB Testing Software

Optimizely at SpotScore 9.8 and 806 reviews is the enterprise-grade experimentation platform for product and growth teams running high-velocity tests across web, mobile, and server-side features. Convert Experiences at 4.7/5 from 107 reviews is the privacy-first alternative for teams that need GDPR-compliant testing without server calls leaving the EU, with free trial access before committing to subscription pricing. VWO Testing at 4.4/5 from 289 reviews is the balanced mid-market option, pairing a visual editor and heatmaps with A/B testing so CRO teams can diagnose and experiment in the same tool.

A/B testing software runs controlled experiments that show different versions of a page or feature to split audiences, then measures which version performs better on a defined metric. Growth teams, CRO specialists, and product managers use it to make data-backed design and copy decisions rather than relying on opinion.

Quick picks for AB Testing Software

  • Best overall — Optimizely
  • Best for privacy-compliant testing — Convert Experiences
  • Best for combined CRO and testing — VWO Testing
  • Best free option — Google Optimize

Who gets the most from AB Testing Software

  • 1Marketing managers optimizing e-commerce conversion rates
  • 2Product managers running digital marketing campaign experiments
  • 3UX/UI designers improving website user experience through A/B testing
How to choose AB Testing Software

If you need a cost-effective solution with seamless analytics integration, filter by Free Trial or Freemium options like Google Optimize. For enterprise-level features and comprehensive testing capabilities, sort by rating and filter by Enterprise deployment to find platforms like Optimizely or Kameleoon.

Showing -4--80 out of 33

Tggl - New SaaS Software

Tggl

Accelerate agility, boost productivity with Tggl.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Tggl?

Tggl gives agile teams the flexibility they need to keep up with changing market conditions, quickly adjust customer needs and stay ahead of competitors. Our feature flagging servicing provides user-friendly, real-time feature activates and deactivates. With no technical expertise required, ...

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Free TrialTry Free →·

Starts from $18/month when monthly

CustomFit.ai - New SaaS Software

CustomFit.ai

Tailored experiences for every customer.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is CustomFit.ai?

CustomFit.ai is an ideal solution for marketers and sales professionals interested in creating customer-centric content. With its intuitive no-code web editor, you can update your website with ease - simply drag and drop new content! Furthermore, the platform's experience engine enables users ...

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Free TrialTry Free →·

CustomFit.ai offers custom pricing plan

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Reach AB Testing buyersRank above rivals2M+ buyers a year

8.3

SpotScore

Figpii - AB Testing Software

Figpii

Boost profits with AI-powered A/B testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Figpii?

Figpii helps to easily create, manage, and report AB tests. It's built to work seamlessly with the tools user already use to run online business, including Mailchimp, Squarespace, Kissmetrics, Shopify, Google Analytics, Buffer, Pardot, Facebook Pixel and more. Figpii helps undertake A/B tests, ...

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Free TrialTry Free →·

Starts from $79/Month, also offers free forever plan

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8.4

SpotScore

Evolv - AB Testing Software

Evolv

Evolve your marketing with precision and ease.

Best for: SMB teams · Mid-market · Enterprise

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What is Evolv?

Evolv is advanced A/B testing software that can handle all AB test needs at an affordable price. Evolution makes it easy to find the statistically significant results needed to make accurate marketing decisions. It also includes useful widgets to help display results on website, blog posts, ...

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Evolv offers custom pricing plan

8.7

SpotScore

Intellimize - AB Testing Software

Intellimize

Revolutionize your website's performance with AI personalization.

Best for: SMB teams · Mid-market

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What is Intellimize?

Intellimize is a SaaS platform specializing in experience optimization and personalization. Leveraging AI, it tailors website interactions throughout the entire consumer journey. In an environment devoid of cookies, marketing teams find a distinct advantage using Intellimize, ensuring ...

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Intellimize offers custom pricing plan

8.6

SpotScore

Webtrends Optimize - AB Testing Software

Webtrends Optimize

Boost conversions with streamlined AB testing

Best for: SMB teams · Mid-market · Enterprise

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What is Webtrends Optimize?

Webtrends Optimize is AB testing software that simplifies website A/B testing workflow. It makes it easy to create and manage tests, get insights into results, and deploy winning page variants with one click. With Webtrends Optimize accelerate site optimization journey by running more tests, ...

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Free TrialTry Free →·

Webtrends Optimize offers custom pricing plan

What buyers evaluate in AB Testing Software
Level of developer independence for test setup and customization
Support for server-side versus client-side testing to avoid flickering effects
Availability of advanced targeting and traffic segmentation features

8.7

SpotScore

Yieldify - AB Testing Software

Yieldify

Maximize conversions with smarter A/B testing.

Best for: SMB teams · Mid-market

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What is Yieldify?

This advanced A/B Testing software is easy to use, helps to gather more emails per campaign, helps increase conversion rate. With Yieldify quickly create new campaigns, launches, landing pages then test different combinations of elements to see what really works. Its flexible A/B testing system ...

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Yieldify offers custom pricing plan

PickFu - New SaaS Software

PickFu

Choose with confidence, backed by data.

Best for: SMB teams · Mid-market · Enterprise

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What is PickFu?

PickFu is an innovative cloud-based platform offering split testing, optimization and market feedback. Our team of experts has developed an automated system which filters out gibberish or low-quality answers leaving only worthful insights. Participation in the surveys is completely voluntary ...

Read more about PickFu

7.8

SpotScore

Atomatest - AB Testing Software

Atomatest

Optimize your campaigns with data-driven AB testing.

Best for: SMB teams · Mid-market · Enterprise

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What is Atomatest?

The Atomatest AB testing program makes it easy for to run tests on sites and websites, and helps to track their performance. The software displays the outcome of each test as a graph, which can use to make all sorts of decisions regarding marketing campaigns. Individuals can even export it to ...

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Free Trial·

Starts from $99/Month

8.2

SpotScore

Bound - AB Testing Software

Bound

Unleash your conversion potential with Bound.

Best for: SMB teams · Mid-market · Enterprise

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What is Bound?

Bound is a visual- and interactive-testing and learning platform that allows to connect ads and landing pages with conversion tracking to create and optimize testing campaigns. This AB Testing software solution enables to quickly narrow down which version of an ad, landing page, template, or ...

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Bound offers custom pricing plan

Flagsmith - New SaaS Software

Flagsmith

Seamless feature flagging for effortless optimization.

Best for: SMB teams · Mid-market · Enterprise

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What is Flagsmith?

Flagsmith is a feature toggle and optimization platform designed for Product Managers, Small & Medium businesses. Users can quickly create and manage feature flags across web, mobile and server-side applications, within a few clicks. Get detailed insights with user segmentation to automate ...

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Free TrialTry Free →·

Starts from $45/Month, also offers free forever plan

9.2

SpotScore

Kameleoon - AB Testing Software

Kameleoon

Transforming feedback into actionable results.

Best for: SMB teams · Mid-market · Enterprise

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What is Kameleoon?

Testing and customer feedback is a critical part of any product development process. Kameleoon makes that process more effective by unifying the way user collect, share and analyze reactions to real-life prototypes or digital product mockups. It's the AB testing software solution available with ...

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Kameleoon offers custom pricing plan

7.7

SpotScore

Symplify Conversion - AB Testing Software

Symplify Conversion

Optimize user experience and boost revenue with Symplify!

Best for: SMB teams · Mid-market · Enterprise

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What is Symplify Conversion?

Symplify helps to increase revenue, reduce costs, and optimize customer experience using the power of AB testing. This SaaS-based platform works cross-channel to control all types of user experiences, including text, images, video, landing pages, advertisements, content layout and more. Unique ...

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Symplify Conversion offers custom pricing plan

8.4

SpotScore

WEVO - AB Testing Software

WEVO

Optimize your marketing with WEVO's revolutionary testing software.

Best for: SMB teams · Mid-market

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What is WEVO?

Wevo is a revolutionary new product that AB tests on the front end, and optimizes on the back end. Imagine leaving experiments up to internet visitors instead of having to pay for test traffic. The software takes creating simple configurations for testing, to delivering high-performance ...

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WEVO offers custom pricing plan

7.9

SpotScore

CROmetrics - AB Testing Software

CROmetrics

Maximize your web conversions with CROmetrics.

Best for: SMB teams · Mid-market · Enterprise

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What is CROmetrics?

CROmetrics is a suite of powerful AB testing software for web and mobile developers. CROmetrics provides comprehensive set of tools for data-driven design of experiments, multivariate testing, conversion funnels, A/B tests, multivariate tests, cohort analysis reporting for landing pages or ...

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CROmetrics offers custom pricing plan

9.0

SpotScore

Convert Experiences - AB Testing Software

Convert Experiences

Optimize your conversions with powerful A/B testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Convert Experiences?

Convert Experiences is an A/B testing platform used on over 40,000 websites with a 13-year track record, offering full-stack experimentation without annual contracts. It supports both Frequentist and Bayesian statistical methods, advanced targeting, post-segmentation, SRM evaluations, and ...

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Free Trial·

Starts from $599/Month when Billed Yearly

9.6

SpotScore

AB Tasty - AB Testing Software

AB Tasty

Optimize conversions with powerful A/B testing.

Best for: SMB teams · Mid-market · Enterprise

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What is AB Tasty?

The AB Tasty Software enables to create, run, and report on marketing experiments. The software facilitates A/B or Multivariate testing of landing pages, emails, website features, videos, images, advertisements, or apps. Through the AB Tasty dashboard users can create an experiment, see their ...

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AB Tasty offers custom pricing plan

8.4

SpotScore

Adalysis - AB Testing Software

Adalysis

Test, compare, optimize - dominate your market.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Adalysis?

Adalysis - an AB testing software that delivers better results. The easy to use platform gives more control over data, allowing to easily test ads, compare channels, and optimize results. For agencies, Adalysis offers reporting features for different stakeholders. It's the only software on the ...

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Free TrialTry Free →·

Starts from $99/Month

8.2

SpotScore

Thrive Optimize - AB Testing Software

Thrive Optimize

Maximize your website's potential with A/B testing.

Best for: SMB teams · Mid-market · Enterprise

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What is Thrive Optimize?

Thrive Optimize is a plugin that can be used in most browsers. It injects A/B testing functionality into the URL of website and enables visitors to participate in A/B tests. Thrive Optimize supports complex experiments, advanced targeting and advanced statistical analysis with Bayesian and ...

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Starts from $19/Month

7.6

SpotScore

AdOptics - AB Testing Software

AdOptics

Maximize ad performance with AdOptics' AB testing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is AdOptics?

AdOptics is a fun and easy AB testing software for webmasters who want to test their advertising campaigns on a small scale. AdOptics makes it easy to test the adverts on site, and then see which advert converts best. No more need to worry about finding a correlation between conversion and ...

Read more about AdOptics
Free TrialTry Free →·

Starts from $29/Month

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Frequently Asked Questions About AB Testing Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important AB Testing Software features to evaluate are Version Control, Content Management, Collaboration, Multivariate Testing, Landing Pages, Heatmaps. Most buyers prioritize ease of use, reporting, and integration capabilities when choosing a solution. Look for tools that cover your core workflow before comparing advanced features.

AB Testing Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial, including VWO Testing, Convert Experiences, Omniconvert. Paid plans typically start around $10–$50/month per user. Check individual product pages for current pricing.

The top rated AB Testing Software based on verified user reviews and SpotScore are Figpii, Tggl, CustomFit.ai. These tools consistently score highest on ease of use, feature depth, and customer support quality. Ratings are updated monthly based on real buyer feedback.

To choose the right AB Testing Software, start by listing your must-have features — commonly Version Control, Content Management, Collaboration, Multivariate Testing, Landing Pages, Heatmaps. Then filter by team size, budget, and integrations you already use. Compare at least 3 options and use free trials to test before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 AB Testing Software on Spotsaas offer a free plan or free trial. Popular free options include VWO Testing, Convert Experiences, Omniconvert. Free plans typically cover core features for small teams; paid upgrades unlock advanced reporting, integrations, and support.

The best AB Testing Software for small businesses are affordable, quick to set up, and scale without complexity. Top picks for small teams are Optimizely, AB Tasty, Kameleoon. Look for tools with per-user pricing, no long-term contracts, and strong onboarding support to minimize ramp-up time.

Related Blogs and Articles for Ab Testing Software

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].