BomboraYour next customer already has a list. Find out if you’re on it.
Your pipeline only contains buyers who found you. Every week, companies in your category run head-to-heads and read alternatives lists — and the ones you’re absent from never become deals, never become losses, and never show up anywhere. Bombora tells you who’s in-market. We tell you which rooms you’re not in.
- Who ran a head-to-head against you — and which competitor they opened next
- Who’s reading alternatives to a product like yours — the comparisons you never appear in
- Every page, in order, with the score — and the function that produced it, published further down
See your in-market accounts — free
Tell us your category. We’ll show you which companies are researching it on Spotsaas right now.
ClickUp
NinjaOne
Hivedesk
GlowtouchHow much of the story you get
Every vendor here tracks accounts.The difference is how much they tell you.Most stop at “this company is interested.” We go all the way to what it read, and when.
A topic is warming somewhere
Somebody, somewhere, is reading about your category. No company attached.
A named account is warming
You know it’s Acme, and you know the number went up. You don’t know what Acme did.
Which topics it warmed on
Closer. Still a bag of topics with no order, no sequence, and no competitor named.
The account, and every page it read — in order
The head-to-head it ran, which product it opened next, the alternatives list you weren’t on, and the score, with the function attached.
Three signals, with the sequence attached
Bombora sees comparisons too — that isn’t the difference. The difference is what reaches you: a band, or the order it happened in, with the maths attached.
Who ran a head-to-head against you
And which competitor they opened next. It happens on our pages, so we watch it happen.
BomboraVSZoomInfoWho’s reading alternatives to a product like yours
The lists buyers read when they’re switching — and whether your name is on them.
Every page, in order
The whole trail, sequenced. The score and the function behind it are further down — both published.
Keep Bombora. Add the signal it was never built to catch.
At $10k–$30k/yr we are not a rip-and-replace for a platform you already pay for, and we’d be lying if we pitched it that way. Here’s the seam.
Keep Bombora forCompany Surge across 5,500+ B2B media sites for a $25,000 median — the cheapest credible intent in the category, and the most openly documented.
What a surge score can't carry: the sequence. Bombora tells you interest rose. We tell you which products got compared, which alternatives list you were missing from, and when.
Bombora is breadth at the best price in the market. We're depth in your category. At $10k–$30k you can run both for less than one 6sense contract.
We were burning 30% of our outbound on companies that weren't actually in-market. Spotsaas Buyer Intent changed that in the first week. Our connect rate went up immediately.
Vik ChadhaFounder, Hivedesk & Glowtouch TechnologiesSix questions. We answer all six.
Six questions. Every answer links to where it came from — their documentation, or Vendr’s real contract data. Nothing here is sourced to a comparison blog, including ours.
Where the data comes from
One property, watched end to end — 2 million buyers research software on Spotsaas every year, across 419 categories.
Bombora“200+ publishers and brands and 5,500+ B2B media sites”, collected via a proprietary JavaScript tag on member sites. Captures gated, paywalled and open content. “86% of the data in our Co-op is exclusively shared with Bombora.”
What you can see
the head-to-head comparisons, the alternatives lists, the pricing views. 317,000+ comparisons have run on Spotsaas.
BomboraCompany Surge is scored per business and per location; the output is a domain and a score. Bombora aggregates events “into a singular company profile” and states it does not use that data to identify individuals by name or postal address.
Is the scoring published?
Every weight, the decay curve, the thresholds — printed on this page. Recompute any score by hand.
BomboraPublished: scores run 0–100, are regenerated each weekend, and 60+ counts as “spiking”. The inputs are named — topic interactions, unique users, topic relevancy, content engagement — and measured against “its historical baseline”. How long that baseline is, and how the inputs are weighted, Bombora does not say.
Pixel on your site?
The research happens on our property, and we share the data with you in real time.
BomboraContract
BomboraWhere the data comes from
Every intent vendor says “our data.” Here’s whose it really is.
Buyers comparing software on Spotsaas
Opening your profile. Running a head-to-head against your competitor. Reading the alternatives list. It happens on our property, so we watch it happen. Ours end to end: our data, our source, our published method.
BomboraA single dedicated co-op it built and runs itself — 86% of it exclusive to Bombora.
Every intent vendor scores accounts. We’re the only one that shows you the function.
Here is the entire model. The weight on each kind of research, how it fades with time, and the line where warm becomes hot. Decide for yourself whether a pricing view is worth10 times a category browse.
What each action is worth
How it fades
Healthcare · 5,000+ employees · US. Four moves in seven days, every one of them about your category. You saw none of it.
What each of us is for
We’d rather you heard this from us than found it out after signing. If the left-hand column is what you need, buy Bombora — we’ll tell you that on the call too.
Where we pick up
The comparison you lost
The head-to-head comparison where a buyer weighed you against a competitor — which one they opened, and which one they opened next.
The lists you're missing from
Every alternatives list a buyer reads in your category, and whether your name is on it. Being absent is a decision someone made without you.
The order, not a number
Browsed, compared, read, priced — sequenced and timestamped. A score says an account is warm. The sequence says what to open with.
A score you can check by hand
Every weight, the decay curve, the thresholds — published on this page. You never take our word for a number.
Bombora is strongest at
It publishes more of its method than anyone else here
The 0–100 scale, the weekly regeneration, the 60+ spiking line, and the four named inputs. That is more mechanical disclosure than 6sense, Demandbase, Intentsify or ZoomInfo offer, and it deserves credit.
It sees what bidstream physically cannot
A JavaScript tag on the publisher's own site reads gated, paywalled and open content — form fills, downloads, registrations. Bidstream vendors can't reach any of that. 86% of the co-op is exclusive to Bombora.
The cheapest credible intent source in the category
A $25,000/yr median — inside our own range, and less than half what 6sense or Demandbase cost. If account-level is enough and budget is the binding constraint, Bombora is the efficient answer.
A clean consent story
Consented under the IAB Transparency and Consent Framework v2.2, with a patented deterministic/behavioural/IP2C resolution method. Not a scraped aggregate.
What we see, and what we don’t
Every vendor here has a scope. Most make you find it out on the call.
We see Spotsaas, and we see it completely
Every comparison, every alternatives list, every pricing view in your category — because it happens on our property. Research on other sites isn't ours to show you.
Corporate networks resolve; phones often don't
We identify the company behind a research session on a corporate network. Someone reading from home or on 5G frequently can't be resolved to their employer.
Quiet doesn't mean absent
An account we never saw may still be evaluating you elsewhere. Our signal tells you who was here — not who wasn't looking.
Accounts, not individuals
We tell you which company was evaluating you and exactly what it read. Nobody in this market hands you the named human who did the research — and anyone who says they do is worth a hard question.
It lands where you already work
A signal you have to log in to read isn’t a signal. Accounts arrive in your CRM, your reps’ queue and your ad audiences.
Into your CRM
Accounts land as records, not a dashboard you have to remember to open.
HubSpot
Salesforce
PipedriveInto your reps' day
The account surfaces where they already are, while it's still warm.
Slack
MS TeamsEmailInto your sequences
In-market accounts drop straight into the queue that's already running.
Apollo
Outreach
SalesloftInto your ad audiences
Spend on the accounts comparing you this week, not last quarter's list.
LinkedIn Ads
Meta
Google AdsThe comparison that happened this morning is worth five times what it’ll be worth next month.
That isn’t a sales line — it’s the decay curve we publish above. A signal counts full for seven days and fades from there. The evaluations you miss this week don’t wait for you. They finish.
What happens after you fill that in
No demo gate, no discovery call before you see anything. You get a real list first and decide afterwards.
Tell us your category
One field. Work email, so we know which company to run it for.
We run your category
We pull the accounts that researched it on Spotsaas — what they compared, what they read, in order.
You get the accounts, free
A real list from your category, not a demo environment. Read it, check the scores, decide if the signal is worth anything to you.
Then we talk, or we don't
If it's useful, $10k–$30k/yr and it runs alongside what you already have. If it isn't, you keep the list.
Compliant, and nothing to install
Most intent tools start with a tag on your site. This one doesn’t start with anything.
GDPR compliant
We resolve to accounts, not people. No buyer names, emails or phone numbers enter your systems from us.
CCPA compliant
Same architecture, same answer: organisation-level signals, no personal data changing hands.
Nothing to install
No tag, no pixel, no script on your site. There is no code for your security team to review.
The method is published
Every weight and threshold is on this page. Your team can audit a score without a call or an NDA.
Questions people ask
Roughly the same money — Bombora's Vendr median is $25,000/yr, we're $10k–$30k. Price isn't the question here. The question is whether an account-level surge score is what you need. If it is, buy Bombora. It does that one job better than anyone.
Bombora publishes the scale, the refresh, the threshold and the names of its four inputs — more than anyone else in the category, and we'll say so. What it doesn't publish is the arithmetic: how long the baseline is, and how the inputs are weighted. We publish the function itself — every weight, the exact decay factors, the thresholds. You can recompute a Spotsaas score by hand. You cannot recompute a Company Surge score.
No, and neither can we — we resolve to the account, same as Bombora. The difference isn't who; it's what. Bombora gives you a domain and a number. We give you the account and the pages it read, in order, including the comparison it ran and the alternatives list you weren't on.
Vastly more — 5,500+ B2B sites against our one. If breadth of topical awareness is the job, Bombora wins and it isn't close. We see one property, but we see all of it: not that someone read about the topic, but that they compared two products and read the pricing.
Compare us with someone else
Spotsaas vs 6sense
Spotsaas vs Demandbase
Spotsaas vs Intentsify
Spotsaas vs ZoomInfo
Spotsaas vs G2See the comparisons you’re missing from
Tell us your category. We’ll send the accounts researching it on Spotsaas — what they compared, what they read, in order. Free, no credit card, nothing to install.
- Keep Bombora. This sits alongside it.
- $10k–$30k/yr, published — no quote-gating.
- Every score checkable by hand.
See your in-market accounts — free
Which companies are researching your category on Spotsaas right now.