ZoomInfoYou can see the deals you lost. The ones you were never in are harder.
Your pipeline only contains buyers who found you. Every week, companies in your category run head-to-heads and read alternatives lists — and the ones you’re absent from never become deals, never become losses, and never show up anywhere. ZoomInfo tells you who’s in-market. We tell you which rooms you’re not in.
- Who ran a head-to-head against you — and which competitor they opened next
- Who’s reading alternatives to a product like yours — the comparisons you never appear in
- Every page, in order, with the score — and the function that produced it, published further down
See your in-market accounts — free
Tell us your category. We’ll show you which companies are researching it on Spotsaas right now.
ClickUp
NinjaOne
Hivedesk
GlowtouchHow much of the story you get
Every vendor here tracks accounts.The difference is how much they tell you.Most stop at “this company is interested.” We go all the way to what it read, and when.
A topic is warming somewhere
Somebody, somewhere, is reading about your category. No company attached.
A named account is warming
You know it’s Acme, and you know the number went up. You don’t know what Acme did.
Which topics it warmed on
Closer. Still a bag of topics with no order, no sequence, and no competitor named.
The account, and every page it read — in order
The head-to-head it ran, which product it opened next, the alternatives list you weren’t on, and the score, with the function attached.
Three signals, with the sequence attached
ZoomInfo sees comparisons too — that isn’t the difference. The difference is what reaches you: a band, or the order it happened in, with the maths attached.
Who ran a head-to-head against you
And which competitor they opened next. It happens on our pages, so we watch it happen.
ZoomInfoVSApolloWho’s reading alternatives to a product like yours
The lists buyers read when they’re switching — and whether your name is on them.
Every page, in order
The whole trail, sequenced. The score and the function behind it are further down — both published.
Keep ZoomInfo. Add the signal it was never built to catch.
At $10k–$30k/yr we are not a rip-and-replace for a platform you already pay for, and we’d be lying if we pitched it that way. Here’s the seam.
Keep ZoomInfo forThe contact database, streaming intent that beats a weekly batch, and the best negotiating leverage on this page. If you want intent and someone to call in one seat, that's ZoomInfo.
What the account looked at, rather than a ranked guess at who to phone. Their contacts are inferred from role and location; our trail is observed.
ZoomInfo gives you who to call. We give you what to say — the comparison they ran and the list you weren't on. Neither replaces the other.
We were burning 30% of our outbound on companies that weren't actually in-market. Spotsaas Buyer Intent changed that in the first week. Our connect rate went up immediately.
Vik ChadhaFounder, Hivedesk & Glowtouch TechnologiesSix questions. We answer all six.
Six questions. Every answer links to where it came from — their documentation, or Vendr’s real contract data. Nothing here is sourced to a comparison blog, including ours.
Where the data comes from
One property, watched end to end — 2 million buyers research software on Spotsaas every year, across 419 categories.
ZoomInfoTheir intent engine runs on “a network of 210 million IP to Org Pairings … all sourced monthly from over 90% of accessible devices across the U.S.” Topic coverage is “thousands” — ZoomInfo no longer publishes a count (the last figure they published was 4,000).
What you can see
the head-to-head comparisons, the alternatives lists, the pricing views. 317,000+ comparisons have run on Spotsaas.
ZoomInfoIn their words, “the specific individuals at that company you should actually call” — chosen by rules like seniority and metro-area proximity to the signal, not by observing who researched.
Is the scoring published?
Every weight, the decay curve, the thresholds — printed on this page. Recompute any score by hand.
ZoomInfoTheir API docs define Signal Score as “the level of a company's interest in a topic based on how recent content consumption compare to an historical baseline” — the same surge-over-baseline shape as Bombora. No weights, and no published scale.
Pixel on your site?
The research happens on our property, and we share the data with you in real time.
ZoomInfoWebSights, “powered by ZoomInfo's proprietary Visitor Resolution Service,” enabled “by adding the ZoomInfo Script” to your site. Person-level identification (Buyer ID) is a further tier on top of it.
Contract
ZoomInfoMulti-year terms earn lower annual pricing.
Where the data comes from
Every intent vendor says “our data.” Here’s whose it really is.
Buyers comparing software on Spotsaas
Opening your profile. Running a head-to-head against your competitor. Reading the alternatives list. It happens on our property, so we watch it happen. Ours end to end: our data, our source, our published method.
ZoomInfoZoomInfo describes its intent as first-party, third-party “and beyond” — a continuum, not a fixed set of streams. We are not going to draw them a tidier diagram than they draw themselves.
Every intent vendor scores accounts. We’re the only one that shows you the function.
Here is the entire model. The weight on each kind of research, how it fades with time, and the line where warm becomes hot. Decide for yourself whether a pricing view is worth10 times a category browse.
What each action is worth
How it fades
Healthcare · 5,000+ employees · US. Four moves in seven days, every one of them about your category. You saw none of it.
What each of us is for
We’d rather you heard this from us than found it out after signing. If the left-hand column is what you need, buy ZoomInfo — we’ll tell you that on the call too.
Where we pick up
The comparison you lost
The head-to-head comparison where a buyer weighed you against a competitor — which one they opened, and which one they opened next.
The lists you're missing from
Every alternatives list a buyer reads in your category, and whether your name is on it. Being absent is a decision someone made without you.
The order, not a number
Browsed, compared, read, priced — sequenced and timestamped. A score says an account is warm. The sequence says what to open with.
A score you can check by hand
Every weight, the decay curve, the thresholds — published on this page. You never take our word for a number.
ZoomInfo is strongest at
The fastest signal in the category
ZoomInfo's own blog put Streaming Intent at “real-time signals every 10 minutes”, against “weekly refresh” for their third-party stream. They have since quietly removed the 10-minute figure — today they only say “within minutes”. Either way it beats a weekly batch, and it is the one axis where ZoomInfo leads outright.
Nobody else has the contact database
Whatever you think of intent, ZoomInfo hands you someone to call the moment an account surges. No pure-play intent vendor — us included — has anything sitting behind the signal like it.
Intent plus contacts in one seat
For a team that wants one tool and one login, that's the pragmatic pick, and pretending otherwise would be silly.
The most negotiable contract here
1,563 purchases in Vendr's dataset with an average 21.81% discount — the biggest on this page. There's real room to negotiate, and the data to do it with.
What we see, and what we don’t
Every vendor here has a scope. Most make you find it out on the call.
We see Spotsaas, and we see it completely
Every comparison, every alternatives list, every pricing view in your category — because it happens on our property. Research on other sites isn't ours to show you.
Corporate networks resolve; phones often don't
We identify the company behind a research session on a corporate network. Someone reading from home or on 5G frequently can't be resolved to their employer.
Quiet doesn't mean absent
An account we never saw may still be evaluating you elsewhere. Our signal tells you who was here — not who wasn't looking.
Accounts, not individuals
We tell you which company was evaluating you and exactly what it read. Nobody in this market hands you the named human who did the research — and anyone who says they do is worth a hard question.
It lands where you already work
A signal you have to log in to read isn’t a signal. Accounts arrive in your CRM, your reps’ queue and your ad audiences.
Into your CRM
Accounts land as records, not a dashboard you have to remember to open.
HubSpot
Salesforce
PipedriveInto your reps' day
The account surfaces where they already are, while it's still warm.
Slack
MS TeamsEmailInto your sequences
In-market accounts drop straight into the queue that's already running.
Apollo
Outreach
SalesloftInto your ad audiences
Spend on the accounts comparing you this week, not last quarter's list.
LinkedIn Ads
Meta
Google AdsThe comparison that happened this morning is worth five times what it’ll be worth next month.
That isn’t a sales line — it’s the decay curve we publish above. A signal counts full for seven days and fades from there. The evaluations you miss this week don’t wait for you. They finish.
What happens after you fill that in
No demo gate, no discovery call before you see anything. You get a real list first and decide afterwards.
Tell us your category
One field. Work email, so we know which company to run it for.
We run your category
We pull the accounts that researched it on Spotsaas — what they compared, what they read, in order.
You get the accounts, free
A real list from your category, not a demo environment. Read it, check the scores, decide if the signal is worth anything to you.
Then we talk, or we don't
If it's useful, $10k–$30k/yr and it runs alongside what you already have. If it isn't, you keep the list.
Compliant, and nothing to install
Most intent tools start with a tag on your site. This one doesn’t start with anything.
GDPR compliant
We resolve to accounts, not people. No buyer names, emails or phone numbers enter your systems from us.
CCPA compliant
Same architecture, same answer: organisation-level signals, no personal data changing hands.
Nothing to install
No tag, no pixel, no script on your site. There is no code for your security team to review.
The method is published
Every weight and threshold is on this page. Your team can audit a score without a call or an NDA.
Questions people ask
It gives you contacts at the account, which is more than we offer — we don't hand you contacts at all. What it can't tell you is which of them did the research, or what the account looked at. You get a list and a guess. We give you the trail instead: what the account compared, and where you were missing from the list.
We're not going to say that, because we have no evidence for it and neither does anyone else repeating it — that claim traces back to pages written by companies selling ZoomInfo alternatives. What we can say factually: intent is an add-on module to a database product. Draw your own conclusions about focus.
Carefully, is the answer. ZoomInfo's $33,500 Vendr median is platform-wide across 1,563 purchases — intent is an add-on on top of it. So it isn't directly comparable to our $10k–$30k, and any page that lines those two numbers up side by side is misleading you. Get a quote for the intent module specifically.
Under five minutes, from research to signal. But their streaming intent is fast too, and speed is the one axis where ZoomInfo legitimately beats most of this category. What arrives is what differs: their signal is an account plus a ranked guess at who to call. Ours is an account plus what it did.
Compare us with someone else
Spotsaas vs 6sense
Spotsaas vs Demandbase
Spotsaas vs Intentsify
Spotsaas vs Bombora
Spotsaas vs G2See the comparisons you’re missing from
Tell us your category. We’ll send the accounts researching it on Spotsaas — what they compared, what they read, in order. Free, no credit card, nothing to install.
- Keep ZoomInfo. This sits alongside it.
- $10k–$30k/yr, published — no quote-gating.
- Every score checkable by hand.
See your in-market accounts — free
Which companies are researching your category on Spotsaas right now.