G2 Buyer IntentYou know your win rate. Do you know your consideration rate?
Your pipeline only contains buyers who found you. Every week, companies in your category run head-to-heads and read alternatives lists — and the ones you’re absent from never become deals, never become losses, and never show up anywhere. G2 tells you who’s in-market. We tell you which rooms you’re not in.
- Who ran a head-to-head against you — and which competitor they opened next
- Who’s reading alternatives to a product like yours — the comparisons you never appear in
- Every page, in order, with the score — and the function that produced it, published further down
See your in-market accounts — free
Tell us your category. We’ll show you which companies are researching it on Spotsaas right now.
ClickUp
NinjaOne
Hivedesk
GlowtouchHow much of the story you get
Every vendor here tracks accounts.The difference is how much they tell you.Most stop at “this company is interested.” We go all the way to what it read, and when.
A topic is warming somewhere
Somebody, somewhere, is reading about your category. No company attached.
A named account is warming
You know it’s Acme, and you know the number went up. You don’t know what Acme did.
Which topics it warmed on
Closer. Still a bag of topics with no order, no sequence, and no competitor named.
The account, and every page it read — in order
The head-to-head it ran, which product it opened next, the alternatives list you weren’t on, and the score, with the function attached.
Three signals, with the sequence attached
G2 sees comparisons too — that isn’t the difference. The difference is what reaches you: a band, or the order it happened in, with the maths attached.
Who ran a head-to-head against you
And which competitor they opened next. It happens on our pages, so we watch it happen.
G2VSCapterraWho’s reading alternatives to a product like yours
The lists buyers read when they’re switching — and whether your name is on them.
Every page, in order
The whole trail, sequenced. The score and the function behind it are further down — both published.
Keep G2. Add the signal it was never built to catch.
At $10k–$30k/yr we are not a rip-and-replace for a platform you already pay for, and we’d be lying if we pitched it that way. Here’s the seam.
Keep G2 forThe biggest first-party buyer audience in software, zero implementation, and organisation-level signals with a clean privacy story. It's excellent at what it does.
A number you can audit, in your category specifically. G2 retired its numeric score for three buying stages and three activity levels; we publish a 0–100 score and the entire function behind it.
This is the closest call on the site. Most teams should buy G2 first. Add us when “High activity” stops being precise enough to decide who your reps work on Monday.
We were burning 30% of our outbound on companies that weren't actually in-market. Spotsaas Buyer Intent changed that in the first week. Our connect rate went up immediately.
Vik ChadhaFounder, Hivedesk & Glowtouch TechnologiesSix questions. We answer all six.
Six questions. Every answer links to where it came from — their documentation, or Vendr’s real contract data. Nothing here is sourced to a comparison blog, including ours.
Where the data comes from
One property, watched end to end — 2 million buyers research software on Spotsaas every year, across 419 categories.
G2 Buyer IntentG2.com only. In their words, it “shows you which companies are researching your category, your profile, and comparing you with your competitors.” Nine signal types: Profile, Pricing, Alternatives, Category, Compare, Sponsored content, Licensed content, Reference page, Competitive.
What you can see
the head-to-head comparisons, the alternatives lists, the pricing views. 317,000+ comparisons have run on Spotsaas.
G2 Buyer IntentThe published data dictionary carries no name, email or job-title field: you get the company and its firmographics, the G2 pages viewed, a unique-visitor count, activity level, buying stage, and the visitor's region and country.
Is the scoring published?
Every weight, the decay curve, the thresholds — printed on this page. Recompute any score by hand.
G2 Buyer IntentG2 removed its numeric score and replaced it with Buying Stage (Awareness / Consideration / Decision) and Activity Level (Low / Medium / High). The nine input signals are enumerated; the computation is not.
Pixel on your site?
The research happens on our property, and we share the data with you in real time.
G2 Buyer IntentThe lowest-friction implementation on this page.
Contract
G2 Buyer IntentWhere the data comes from
Every intent vendor says “our data.” Here’s whose it really is.
Buyers comparing software on Spotsaas
Opening your profile. Running a head-to-head against your competitor. Reading the alternatives list. It happens on our property, so we watch it happen. Ours end to end: our data, our source, our published method.
G2 Buyer IntentGenuinely first-party, exactly like us — one property, seen directly. Their claim is as real as ours.
Every intent vendor scores accounts. We’re the only one that shows you the function.
Here is the entire model. The weight on each kind of research, how it fades with time, and the line where warm becomes hot. Decide for yourself whether a pricing view is worth10 times a category browse.
What each action is worth
How it fades
Healthcare · 5,000+ employees · US. Four moves in seven days, every one of them about your category. You saw none of it.
What each of us is for
We’d rather you heard this from us than found it out after signing. If the left-hand column is what you need, buy G2 — we’ll tell you that on the call too.
Where we pick up
The comparison you lost
The head-to-head comparison where a buyer weighed you against a competitor — which one they opened, and which one they opened next.
The lists you're missing from
Every alternatives list a buyer reads in your category, and whether your name is on it. Being absent is a decision someone made without you.
The order, not a number
Browsed, compared, read, priced — sequenced and timestamped. A score says an account is warm. The sequence says what to open with.
A score you can check by hand
Every weight, the decay curve, the thresholds — published on this page. You never take our word for a number.
G2 is strongest at
First-party and purchase-proximate — the same bet we made
Someone on a pricing comparison is closer to buying than someone reading a trade article. G2 was right about this before we existed, and their claim is as valid as ours. We're the layer that makes a first-party signal auditable.
A vastly bigger audience
G2's reach dwarfs ours. More buyers, more categories, more research. If coverage is what you're buying, that's a straightforward argument for G2 and against us.
Zero implementation
No tag, no pixel, nothing to install — crawling and public indicators only. It's the lowest-friction product on this page.
The cleanest privacy story in the category
An organisation-level schema with no person in it gets stronger as regulation tightens. Ours is the same shape — on privacy the two of us are level.
What we see, and what we don’t
Every vendor here has a scope. Most make you find it out on the call.
We see Spotsaas, and we see it completely
Every comparison, every alternatives list, every pricing view in your category — because it happens on our property. Research on other sites isn't ours to show you.
Corporate networks resolve; phones often don't
We identify the company behind a research session on a corporate network. Someone reading from home or on 5G frequently can't be resolved to their employer.
Quiet doesn't mean absent
An account we never saw may still be evaluating you elsewhere. Our signal tells you who was here — not who wasn't looking.
Accounts, not individuals
We tell you which company was evaluating you and exactly what it read. Nobody in this market hands you the named human who did the research — and anyone who says they do is worth a hard question.
It lands where you already work
A signal you have to log in to read isn’t a signal. Accounts arrive in your CRM, your reps’ queue and your ad audiences.
Into your CRM
Accounts land as records, not a dashboard you have to remember to open.
HubSpot
Salesforce
PipedriveInto your reps' day
The account surfaces where they already are, while it's still warm.
Slack
MS TeamsEmailInto your sequences
In-market accounts drop straight into the queue that's already running.
Apollo
Outreach
SalesloftInto your ad audiences
Spend on the accounts comparing you this week, not last quarter's list.
LinkedIn Ads
Meta
Google AdsThe comparison that happened this morning is worth five times what it’ll be worth next month.
That isn’t a sales line — it’s the decay curve we publish above. A signal counts full for seven days and fades from there. The evaluations you miss this week don’t wait for you. They finish.
What happens after you fill that in
No demo gate, no discovery call before you see anything. You get a real list first and decide afterwards.
Tell us your category
One field. Work email, so we know which company to run it for.
We run your category
We pull the accounts that researched it on Spotsaas — what they compared, what they read, in order.
You get the accounts, free
A real list from your category, not a demo environment. Read it, check the scores, decide if the signal is worth anything to you.
Then we talk, or we don't
If it's useful, $10k–$30k/yr and it runs alongside what you already have. If it isn't, you keep the list.
Compliant, and nothing to install
Most intent tools start with a tag on your site. This one doesn’t start with anything.
GDPR compliant
We resolve to accounts, not people. No buyer names, emails or phone numbers enter your systems from us.
CCPA compliant
Same architecture, same answer: organisation-level signals, no personal data changing hands.
Nothing to install
No tag, no pixel, no script on your site. There is no code for your security team to review.
The method is published
Every weight and threshold is on this page. Your team can audit a score without a call or an NDA.
Questions people ask
On audience, yes — plainly. G2 is bigger and its first-party claim is every bit as real as ours. We resolve to the account exactly like they do. The difference is the number: G2 gives you three buying stages and three activity levels; we give you a 0–100 score and the entire function that produced it.
Both of us are organisation-level, so the privacy postures are close. G2 processes no PII for its technographic product and keeps Buyer Intent to org-level fields; we do the same. Nobody here is handing you a named human.
It shouldn't. It's the reason most comparison pages exist and it's a dead end here, because it's true of both of us. Decide on the row that differs: whether you want a score you can audit, or a three-level band.
Nobody outside G2 can tell you exactly. The $27,250 Vendr median is G2 platform-wide across 518 purchases — listings, reviews and intent bundled — and Buyer Intent isn't separately priced in public. Ours is $10k–$30k/yr, published, on this page.
Compare us with someone else
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Spotsaas vs ZoomInfoSee the comparisons you’re missing from
Tell us your category. We’ll send the accounts researching it on Spotsaas — what they compared, what they read, in order. Free, no credit card, nothing to install.
- Keep G2. This sits alongside it.
- $10k–$30k/yr, published — no quote-gating.
- Every score checkable by hand.
See your in-market accounts — free
Which companies are researching your category on Spotsaas right now.