DemandbaseSome buyers make their list before they ever visit your site. See it happen.
Your pipeline only contains buyers who found you. Every week, companies in your category run head-to-heads and read alternatives lists — and the ones you’re absent from never become deals, never become losses, and never show up anywhere. Demandbase tells you who’s in-market. We tell you which rooms you’re not in.
- Who ran a head-to-head against you — and which competitor they opened next
- Who’s reading alternatives to a product like yours — the comparisons you never appear in
- Every page, in order, with the score — and the function that produced it, published further down
See your in-market accounts — free
Tell us your category. We’ll show you which companies are researching it on Spotsaas right now.
ClickUp
NinjaOne
Hivedesk
GlowtouchHow much of the story you get
Every vendor here tracks accounts.The difference is how much they tell you.Most stop at “this company is interested.” We go all the way to what it read, and when.
A topic is warming somewhere
Somebody, somewhere, is reading about your category. No company attached.
A named account is warming
You know it’s Acme, and you know the number went up. You don’t know what Acme did.
Which topics it warmed on
Closer. Still a bag of topics with no order, no sequence, and no competitor named.
The account, and every page it read — in order
The head-to-head it ran, which product it opened next, the alternatives list you weren’t on, and the score, with the function attached.
Three signals, with the sequence attached
Demandbase sees comparisons too — that isn’t the difference. The difference is what reaches you: a band, or the order it happened in, with the maths attached.
Who ran a head-to-head against you
And which competitor they opened next. It happens on our pages, so we watch it happen.
DemandbaseVS6senseWho’s reading alternatives to a product like yours
The lists buyers read when they’re switching — and whether your name is on them.
Every page, in order
The whole trail, sequenced. The score and the function behind it are further down — both published.
Keep Demandbase. Add the signal it was never built to catch.
At $10k–$30k/yr we are not a rip-and-replace for a platform you already pay for, and we’d be lying if we pitched it that way. Here’s the seam.
Keep Demandbase forBidstream across the open web, its own DSP for activation, and account identification at a scale nobody here matches. Keep it. That is the top of your funnel and we don't replace any of it.
The part bidstream physically cannot reach: what happened inside your category on a site that never served an ad. The head-to-head comparison, the alternatives list, the pricing view — in order, scored by a function you can read.
Demandbase tells you a topic is warming across the web. We tell you what happened in your category last Tuesday. Those are different questions, and you want both answered.
We were burning 30% of our outbound on companies that weren't actually in-market. Spotsaas Buyer Intent changed that in the first week. Our connect rate went up immediately.
Vik ChadhaFounder, Hivedesk & Glowtouch TechnologiesSix questions. We answer all six.
Six questions. Every answer links to where it came from — their documentation, or Vendr’s real contract data. Nothing here is sourced to a comparison blog, including ours.
Where the data comes from
One property, watched end to end — 2 million buyers research software on Spotsaas every year, across 419 categories.
Demandbasefirst-party via its own tag; proprietary bidstream via its own B2B DSP (“70B+ Page Views a Day”, “2.1T+ Intent Signals a Month”, 3.7B+ IPs classified); plus imported Bombora Surge, G2 and TrustRadius intent.
What you can see
the head-to-head comparisons, the alternatives lists, the pricing views. 317,000+ comparisons have run on Spotsaas.
DemandbasePerson-level only for visitors to your own site, via its tag.
Is the scoring published?
Every weight, the decay curve, the thresholds — printed on this page. Recompute any score by hand.
DemandbaseThe product page says only that it uses “a combination of AI and natural language processing” to “decipher context and minimize irrelevant activity” — that describes filtering the signal, not scoring it. No weights, no function.
Pixel on your site?
The research happens on our property, and we share the data with you in real time.
Demandbase“a small block of JavaScript that you place on each page of your website.” Tags idle 6+ weeks get disabled.
Contract
DemandbaseWhere the data comes from
Every intent vendor says “our data.” Here’s whose it really is.
Buyers comparing software on Spotsaas
Opening your profile. Running a head-to-head against your competitor. Reading the alternatives list. It happens on our property, so we watch it happen. Ours end to end: our data, our source, our published method.
DemandbaseThe bidstream layer really is Demandbase's own, via its own DSP — and it only ever sees pages that served an ad.
Every intent vendor scores accounts. We’re the only one that shows you the function.
Here is the entire model. The weight on each kind of research, how it fades with time, and the line where warm becomes hot. Decide for yourself whether a pricing view is worth10 times a category browse.
What each action is worth
How it fades
Healthcare · 5,000+ employees · US. Four moves in seven days, every one of them about your category. You saw none of it.
What each of us is for
We’d rather you heard this from us than found it out after signing. If the left-hand column is what you need, buy Demandbase — we’ll tell you that on the call too.
Where we pick up
The comparison you lost
The head-to-head comparison where a buyer weighed you against a competitor — which one they opened, and which one they opened next.
The lists you're missing from
Every alternatives list a buyer reads in your category, and whether your name is on it. Being absent is a decision someone made without you.
The order, not a number
Browsed, compared, read, priced — sequenced and timestamped. A score says an account is warm. The sequence says what to open with.
A score you can check by hand
Every weight, the decay curve, the thresholds — published on this page. You never take our word for a number.
Demandbase is strongest at
The biggest footprint here, by a distance
Owning a B2B DSP gives Demandbase first-hand bidstream access nobody else here has natively — “70B+ Page Views a Day”. Spotsaas goes deep on one property — the category where your buyers compare.
Serious IP classification
“We classify over 3.7 billion IPs” and “3.1B active cookies & EIDs”. Resolving IPs to organisations at that scale is hard engineering, and theirs is among the best.
Intent and activation in one system
Because the DSP is theirs, an intent signal becomes an ad audience without leaving the platform. We hand you a signal; you activate it elsewhere.
What we see, and what we don’t
Every vendor here has a scope. Most make you find it out on the call.
We see Spotsaas, and we see it completely
Every comparison, every alternatives list, every pricing view in your category — because it happens on our property. Research on other sites isn't ours to show you.
Corporate networks resolve; phones often don't
We identify the company behind a research session on a corporate network. Someone reading from home or on 5G frequently can't be resolved to their employer.
Quiet doesn't mean absent
An account we never saw may still be evaluating you elsewhere. Our signal tells you who was here — not who wasn't looking.
Accounts, not individuals
We tell you which company was evaluating you and exactly what it read. Nobody in this market hands you the named human who did the research — and anyone who says they do is worth a hard question.
It lands where you already work
A signal you have to log in to read isn’t a signal. Accounts arrive in your CRM, your reps’ queue and your ad audiences.
Into your CRM
Accounts land as records, not a dashboard you have to remember to open.
HubSpot
Salesforce
PipedriveInto your reps' day
The account surfaces where they already are, while it's still warm.
Slack
MS TeamsEmailInto your sequences
In-market accounts drop straight into the queue that's already running.
Apollo
Outreach
SalesloftInto your ad audiences
Spend on the accounts comparing you this week, not last quarter's list.
LinkedIn Ads
Meta
Google AdsThe comparison that happened this morning is worth five times what it’ll be worth next month.
That isn’t a sales line — it’s the decay curve we publish above. A signal counts full for seven days and fades from there. The evaluations you miss this week don’t wait for you. They finish.
What happens after you fill that in
No demo gate, no discovery call before you see anything. You get a real list first and decide afterwards.
Tell us your category
One field. Work email, so we know which company to run it for.
We run your category
We pull the accounts that researched it on Spotsaas — what they compared, what they read, in order.
You get the accounts, free
A real list from your category, not a demo environment. Read it, check the scores, decide if the signal is worth anything to you.
Then we talk, or we don't
If it's useful, $10k–$30k/yr and it runs alongside what you already have. If it isn't, you keep the list.
Compliant, and nothing to install
Most intent tools start with a tag on your site. This one doesn’t start with anything.
GDPR compliant
We resolve to accounts, not people. No buyer names, emails or phone numbers enter your systems from us.
CCPA compliant
Same architecture, same answer: organisation-level signals, no personal data changing hands.
Nothing to install
No tag, no pixel, no script on your site. There is no code for your security team to review.
The method is published
Every weight and threshold is on this page. Your team can audit a score without a call or an NDA.
Questions people ask
For coverage, yes. The trade is precision for breadth. Bidstream tells you a browser at an account loaded pages about a topic. Spotsaas tells you a named account ran a head-to-head comparison between two products in your category on Tuesday, then read the alternatives list you aren't on. Different instruments.
No — it's inferred. That's a design property, not a defect. It's excellent for wide topical awareness and structurally weak for late-stage evaluation, because the moments that matter most are often gated, paywalled or logged in, where bidstream can't reach.
No. The research happens on our property, so there is nothing to install, nothing to maintain, and nothing to expire. Demandbase's tag goes on every page of your site and gets disabled if it sits inactive for six weeks.
Yes, and for a big ABM programme that's the sane answer. Demandbase for breadth across the web, Spotsaas for depth in your category. We'd rather be your sharpest signal than your only one.
Compare us with someone else
Spotsaas vs 6sense
Spotsaas vs Intentsify
Spotsaas vs Bombora
Spotsaas vs ZoomInfo
Spotsaas vs G2See the comparisons you’re missing from
Tell us your category. We’ll send the accounts researching it on Spotsaas — what they compared, what they read, in order. Free, no credit card, nothing to install.
- Keep Demandbase. This sits alongside it.
- $10k–$30k/yr, published — no quote-gating.
- Every score checkable by hand.
See your in-market accounts — free
Which companies are researching your category on Spotsaas right now.