Which OEM and White-Label Telematics Platforms Are Best in 2026?

Quick answer: As of November 11, 2026, the leading white-label telematics platforms for OEMs are Rosenberger COMMANDER, Proemion, Microlise and Navixy. For mixed-brand fleets, Geotab, Samsara and Webfleet combine OEM data. No vendor here publishes a price.

By Rajat Gupta, Spotsaas. Last updated November 11, 2026.

Telematics means GPS and machine data sent from a vehicle or machine to software. An OEM (original equipment manufacturer) is the company that builds the vehicle or machine. White label means a software vendor runs the platform, and you put your own brand on it.

This guide serves two readers. If you run a fleet, start with Part 1. If you build trucks, vans, trailers or heavy equipment, jump to Part 2. For wider fleet software comparisons, see our guides to fleet telematics, Samsara alternatives and the best fleet management software.

Part 1: Fleet operators, OEM-embedded telematics or aftermarket hardware?

What is the direct answer?

Use the manufacturer’s built-in (embedded) telematics when most of your vehicles come from one brand and you need no extra hardware. Use an OEM-agnostic platform when your fleet has mixed brands. It pulls every make into one screen, and can still read the factory feed.

Why do mixed-brand fleets struggle with OEM feeds?

Each manufacturer sends data in its own format. Trackunit explains that OEM data often sits in a proprietary format that only the maker’s own portal can read. A fleet with three brands then needs three logins. A shared standard fixes this by putting every brand into one format.

What do you lose by relying only on the manufacturer’s feed?

• One screen for all brands. You see only that maker’s vehicles.
• Control over fields. The manufacturer decides which data points it exposes. Ask which ones before you sign.
• Your own API. Check whether the feed offers an open API, so your other business software can read the data.
• Switching freedom. If you replace a brand, your history may stay in the old portal.

What differs between two brands’ feeds?

Trackunit says a company “would need to establish separate agreements with each OEM” to get this data. Behind each agreement, five things can differ:

• Sign-in. Each maker issues its own credentials.
• Field names and units. Hours, fuel and distance may arrive under different names.
• Update rhythm. Some feeds refresh often, others rarely.
• History. Some give only the latest snapshot.
• Fees. Navixy says manufacturer fees for OEM data are set by the OEM.

Ranked: best OEM-agnostic telematics platforms for mixed fleets

Ranking is based on how clearly each vendor’s own page describes OEM data and mixed-fleet support, read on November 11, 2026.

1. Geotab: best for road vehicles from many car and truck brands. Its OEM telematics page says it standardizes data from all makes and models into one web view. It lists BMW, Ford, Freightliner, GM, Hino Trucks, Hyundai, International Trucks, Mack, Mercedes-Benz, Polestar, Renault, Rivian, Stellantis, Tesla, Volvo Trucks and Volvo Cars as OEM partners. It also lists Evolectric, Lion Electric and Motiv for electric vehicles. Setup needs no hardware install: you register each device serial and chassis number in MyGeotab. Geotab offers a free developer SDK and API.
2. Samsara: best for fleets that want OEM data, its own hardware and an open API in one place. Its OEM integrations page says it draws on built-in OEM telematics over the cloud. It names Hyundai Translead (trailer camera connector), Fontaine Modification and Daimler Truck Custom Truck Services (pre-delivery installs). It links to an announcement of its 200th partner integration.
3. Webfleet: best for fleets that want factory-fitted devices from car makers. Its product page lists “OEM integration” as factory-fitted devices from the car manufacturer and invites you to explore the OEMs that connect. It names no makers on that page.
4. Trackunit: best for construction and heavy equipment fleets. Its article on the standard says machine insights work for any machine fitted with Trackunit Raw or ISO 15143-3 / AEMP 2.0 compliant hardware.
5. Rosenberger Telematics COMMANDER: best for mixing factory data and add-on hardware on equipment. Its OEM page says machines can send data through the maker’s API or through ISO 15143-3 / AEMP 2.0 with no extra hardware, and names Liebherr, Caterpillar, Komatsu and Volvo as examples. A customer case study, BAUER, combines OEM data on its own machines with add-on telematics on hired-in equipment on one platform.

Compare them side by side: Geotab vs Samsara, Samsara vs Webfleet and Geotab vs Webfleet. Looking for other choices? See Geotab alternatives, Samsara alternatives and Webfleet alternatives.

The standards that matter

What is AEMP 2.0 / ISO 15143-3?

AEMP 2.0 is a telematics data standard from the Association of Equipment Management Professionals (AEMP). It is also published as ISO 15143-3 by the International Organization for Standardization (ISO). It lets a machine maker send data to other software in one common format. Per Trackunit, the standard covers almost 20 common parameters, including asset identification, location and fuel data. Rosenberger lists operating hours, fuel, fault codes and positions for OEM feeds. Proemion states its data delivery is AEMP and MiC 4.0 ready out of the box.

Buyer tip: Ask every maker and every vendor, “Do you support ISO 15143-3 / AEMP 2.0?” A yes means your mixed fleet can share one data format.

Which fields does AEMP 2.0 actually define?

The standard is small on purpose. AutoPi’s summary lists five required parameters: location with a timestamp, cumulative engine operating hours, total fuel used, fuel used in the last 24 hours, and total distance. The rest are optional: idle hours, fuel remaining, percent of diesel exhaust fluid (DEF) left, engine status, power take-off (PTO) hours, average engine load, top speed in the last 24 hours, load counts and payload totals. The element names in flespi’s AEMP mapping match, for example CumulativeOperatingHours, FuelUsedLast24 and DEFRemaining. Optional means a maker can leave a field out, so “supports AEMP” says little until you see the field list.

Data moves over a web service. Per flespi, the client sends an HTTPS GET request and receives a full fleet snapshot in XML. You ask and it answers. Nothing is pushed to you when a fault appears.

What can you not get from AEMP 2.0?

• Deep machine data. AutoPi says the standard “can coexist with OEM specific APIs where deeper brand specific data is required.” The fields listed above include no raw CAN signals, driver identity, camera video or tire pressure.
• On-road trucks. The scope is earthmoving and mobile road construction machinery. European truck makers use a different feed, the FMS standard that Navixy’s page names.
• Equal depth between brands. Coverage depends on what each maker exposes.
• Instant alerts. A snapshot you request needs frequent polling to feel real time.

Which makers implement it? We found no neutral, complete list. The Rosenberger page names Liebherr, Caterpillar, Komatsu and Volvo as makers whose machines can send data this way. Ask each maker for its ISO 15143-3 endpoint address and a sample response before you sign.

Which feed fits which machine?

Machine	Usual route to its data
Excavators, loaders, rollers	The maker’s ISO 15143-3 feed, or an add-on unit reading CAN
European heavy trucks	The FMS feed, or a unit on the J1939 bus
Cars and light vans	The maker’s cloud feed, or an OBD-II plug-in unit
Older machines with no bus	An add-on unit wired to power, reporting location and ignition

What is the EU Data Act?

The EU Data Act is Regulation (EU) 2023/2854. Per the European Commission, it entered into force on January 11, 2024 and applies from September 12, 2025. It gives users access to the data their connected products create, including cars, and lets them share it with third parties such as repair providers. The Commission has also published separate guidance on vehicle data. For OEMs selling in Europe, this makes data access a design question from day one. For fleets, it supports your case when you ask a maker for your own data.

Part 2: OEMs and equipment makers, white-label or build in-house?

What is the direct answer?

Buy and white-label when you want telematics in market in weeks, not years, and your core business is building machines. Build in-house only when telematics data itself is your product edge and you can fund a permanent software team.

Build vs buy: five questions

• Time to market. Rosenberger says its technical integration is typically completed within weeks. UNUM IIoT says building in-house typically means multi-year timelines and permanent teams. Both are vendor statements.
• Cost to build. MachineLink says building a telematics platform in-house can cost upwards of $40 million. This is the vendor’s claim, shown on a Drexel University Lebow page, and we could not check it independently.
• Certification. Hardware approvals differ by region. Ask each vendor which approvals its devices already hold in your sales markets, and who is responsible for new ones.
• Data ownership. Ask where data is stored and who can export it. Rosenberger states data is hosted in a private cloud in Salzburg, Austria. UNUM IIoT offers cloud or on-premise deployment and says OEMs keep their data. Under the EU Data Act, your customers also gain access rights, so plan for it.
• Per-unit cost. No vendor below publishes a per-unit or monthly price on the pages we read. You must ask for a quote.

What does it take to build your own telematics platform?

Software is the visible part. The harder costs sit around the device. We give no prices, because no vendor published one.

Item	What building means	Ask a white-label vendor
Hardware approval	Radio approvals per country, carrier approval for the cellular module, vehicle electronics testing	Which approvals do your devices hold in my markets?
Cellular data	Carrier or roaming SIM contracts, a data plan per device	Who owns the SIM contract?
Over-the-air (OTA) firmware	A pipeline to update devices in the field and roll back a bad release	How are updates staged and rolled back?
Device lifecycle	Spare parts, end-of-sale chips, machines that outlive their radios	How long will you supply and support this model?
Support	Installers, field faults, customer calls	Who answers my customer?

Why does the cellular choice date a deployment?

A telematics unit talks over a mobile network, and networks retire. In the US, AT&T planned to shut its 3G network by February 2022, T-Mobile by July 1, 2022 and Verizon by December 31, 2022, per Digital Matter. A unit built for 3G simply stopped working. The same page recommends LTE-M and NB-IoT, two low-power cellular networks built for connected devices. LTE-M copes better with moving assets. NB-IoT suits fixed things such as a tank or generator. Neither is on every carrier in every country, and other regions retire 2G and 3G on their own schedules.

A skid steer lasts many years. A radio generation does not. Ask each vendor which network the unit uses, what happens when it closes, and who pays for the swap.

How do machines without an OBD port send data?

OBD-II is the diagnostic socket on cars and light vans. Many heavy trucks and most off-highway machines have none. They use CAN bus, a wiring network that lets a machine’s computers talk to each other, and SAE J1939, the common language on that network for heavy engines. J1939 carries numbered signals for items such as engine hours and fault codes. UNUM IIoT’s page lists J1939, J1708, ISOBUS and NMEA 2000, and up to 8 CAN buses. A device that reads CAN needs a map for each engine, and makers can keep some signals private. That is the gap Proemion points at when it offers remote access to the CAN data of all your machines. Where no usable bus exists, a simpler unit wired to power reports location and ignition, but not engine data.

Should you track run-hours or odometer?

Cars are serviced by distance. Machines are serviced by engine hours. A loader can idle for an hour and move zero kilometers. AEMP lists operating hours and total distance as separate required fields, with idle hours optional. For machines, ask for run-hours, idle hours and PTO hours, because they set service intervals and rental billing. For trucks, the odometer matters. Ask whether hours come from the engine’s own counter or are counted by the device from ignition on, since the two can differ.

Ranked: best white-label telematics platforms for OEMs in 2026

Ranking order reflects how much each vendor’s own page states about white-label branding, integration speed, data hosting and OEM use. Facts come from vendor pages read on November 11, 2026. Vendor claims are marketing and are marked as such.

1. Rosenberger Telematics COMMANDER: best for a fully white-label platform with clear hosting. The vendor page says “your customers never see Rosenberger Telematics.” You customize the URL, logo, colors, email templates and login screen. Single sign-on works through SAML 2.0 or OpenID Connect. It offers open REST APIs and custom gateways, including for SAP and Microsoft Dynamics.
2. Proemion: best for off-highway equipment makers. Its OEM page says the platform is fully customizable to your OEM brand and gives remote access to CAN data of all your machines, with a REST API. Customer examples named on the page: IMER Group, KAISER AG and Doppstadt.
3. Microlise: best for commercial vehicle makers. Its OEM page says OEMs can brand the offering and adapt it to local markets. Named OEM partners: MAN Truck & Bus UK (since 2008, per a case study), TATA Motors (TATA Fleetman, 2014) and JCB (JCB LiveLink).
4. Navixy: best for integrators who serve many customers on one platform. Its OEM page describes a multi-tenant platform that speaks dozens of protocols. It names Ford Pro, Volvo and FMS, and says you can white-label the interface and expose APIs to your customers. It states that manufacturer fees for OEM data are set by the OEM, not Navixy.
5. Geoforce Ascend: best for makers of industrial equipment that sell through dealers. Its white-label page says the platform adds custom branding to the OEM’s offering. Geoforce cites more than 17 years in asset intelligence.
6. Radius: best for factory-installed hardware that works with any device. Its OEM page says OEMs can brand the platform with their own logo. It describes the platform as hardware-agnostic and says Radius supports over 50,000 businesses.
7. UNUM IIoT (Technoton): best for small and mid-size manufacturers. Its OEM page lists support for up to 8 CAN buses and up to 8 Modbus devices, plus J1939, J1708, ISOBUS and NMEA 2000. Cloud or on-premise deployment is available.
8. MachineLink: best for construction equipment makers who want a ready-made brand. Per its Drexel Lebow listing, it is a pre-built, white-label platform that OEMs adopt and brand as their own, with no upfront cost to adopters.
9. Wialon (Gurtam): best for the widest range of third-party hardware. The Gurtam site says Wialon works with 3,300+ types of devices and tracks over 4 million units worldwide, with an open API. White-label terms are not on the page we read; Gurtam directs you to an inquiry form.

What does “white label” cover, and how deep is the integration?

Vendors use the phrase loosely, so check each layer. Rosenberger lists a custom URL, logo, colors, email templates and login screen, plus single sign-on through SAML 2.0 or OpenID Connect, and says your customers never see its name. Ask who publishes the mobile apps and who answers your customer’s support call, and get both in writing.

An API (application programming interface) is how your other software reads telematics data. A webhook is the reverse: the platform calls your software when something happens. Rosenberger offers open REST APIs, Proemion a REST API and Geotab a free SDK. The AEMP feed is request-only. Ask five things: is there a webhook for alerts, how far back does history reach, what is the rate limit, is there a test environment, and how are breaking changes announced?

Who owns the data, and what happens at contract end?

• Data. Get in writing that you own raw and processed data, with a full export in an open format that covers all history.
• Devices. Ask whether units can be re-pointed to another platform or are locked to the vendor’s server.
• SIM cards. If the vendor holds the connectivity contract, leaving can mean swapping every SIM.
• Accounts. The domain, app-store listings and certificates should sit in your name.
• Notice period. Ask how long you keep access after notice, to copy data out.
• Your customers. Under the EU Data Act, covered above, they gain access rights to the data their products create, so the exit plan must respect them.

Do ELD and tachograph rules change the choice?

In the US, motor carriers had to use an ELD (electronic logging device) for drivers’ hours by December 18, 2017, under 49 CFR 395.8. Paper logs stay allowed for drivers who need a record on no more than 8 days in any 30-day period, for driveaway-towaway work, and for vehicles made before model year 2000. The rule’s technical appendix says that where an ELD must link to the engine computer, speed must come from the engine computer or the vehicle databus. So a white-label ELD is a regulated device, and you should ask for proof it meets the rule. We could not read FMCSA’s own pages.

In the EU, the European Commission says heavy vehicles registered in the EU and working in another Member State must have a smart tachograph version 2, and first-version units had until 18 August 2025 to be replaced (Commission news). Version 2 records border crossings and loading and unloading. A Rosenberger blog post adds that the rule reaches vehicles above 2.5 tonnes in cross-border traffic from July 2026. The tachograph is a separate certified unit, so ask how the platform downloads its files and driver card data.

US fleets that need ELDs often start with the fleet platforms listed under fleet management software: Motive, Verizon Connect, Fleet Complete and Teletrac Navman. Useful matchups: Geotab vs Motive, Motive vs Samsara, Geotab vs Verizon Connect, Samsara vs Verizon Connect, Fleet Complete vs Geotab and Geotab vs Teletrac Navman. For other options, see Motive alternatives, Verizon Connect alternatives, Fleet Complete alternatives and Teletrac Navman alternatives.

What does each platform cost?

Short answer: no vendor in this guide publishes a price for OEM or white-label telematics. Every row below was checked on November 11, 2026. Because no figure is shown, there is no currency to report.

Vendor	Published price	Source (read Nov 11, 2026)
Rosenberger COMMANDER	None. Demo or contact for the commercial model.	OEM page
Proemion	None. Points to a value calculator and sales.	OEM page
Microlise	None. Demo request.	OEM page
Navixy	None. Says pricing scales with fleet size and platform use.	OEM page
Geoforce Ascend	None. “Get a Quote” link.	White-label page
Radius	None. OEM partnership form.	OEM page
UNUM IIoT	None. Contact link.	OEM page
Geotab	None on the OEM page. “Get pricing” link.	OEM page
Samsara	None. Plans show “Get pricing” buttons.	Plans page
Webfleet	None. “Request pricing” button.	Product page

We did not read pricing pages for MachineLink, Wialon or Trackunit, so we make no price claim for them. The only dollar figure in this guide is MachineLink’s in-house build estimate, which is the vendor’s claim.

How to choose: a short checklist

1. Decide your side: fleet operator or maker.
2. Ask whether the vendor supports ISO 15143-3 / AEMP 2.0.
3. Ask for the API documentation before the demo.
4. Ask where data is hosted and how you export it.
5. Ask for a written per-unit quote, with the currency stated.

FAQ

What is the difference between telematics and GPS?

GPS finds where a vehicle is. Telematics sends that location plus machine data to software. Rosenberger lists operating hours, fuel, fault codes and positions for OEM feeds. Trackunit says the ISO 15143-3 / AEMP 2.0 standard covers almost 20 common parameters, including asset identification, location and fuel data. So GPS is one input, and telematics is the full data feed.

How much does telematics cost per vehicle?

We could not find a published per-vehicle price from any vendor in this guide. The Samsara plans page shows “Get pricing” buttons, Webfleet shows “Request pricing,” and Navixy says pricing scales with fleet size and platform use. All pages were read on November 11, 2026. Ask for a written per-vehicle quote, with the currency stated. See the price table above.

What are the downsides of telematics?

Five downsides show up in the sources. First, prices are hidden, so comparing takes quote requests. Second, OEM data often sits in a proprietary format that only the maker’s portal reads, so mixed fleets need a shared standard. Third, a standard feed carries about 20 parameters, while a direct connection can reach more: Proemion describes remote access to the CAN data of all your machines. Fourth, data rights vary by region. In the EU, the Data Act gives users access to data their connected products create. Fifth, for makers, build time: UNUM IIoT says in-house builds typically take multi-year timelines, which is a vendor claim.

What is a telematics installer?

A telematics installer is a person or company that fits the tracking device into a vehicle or machine. Geotab runs an installer certification test for people who want to join its network. Samsara offers pre-delivery installation, so hardware is fitted before a vehicle reaches the fleet. Factory-fitted telematics needs no installer: Geotab says OEM activation is remote, with no hardware install.

What we could not verify

We could not open the ISO, AEMP or EUR-Lex pages, so this guide does not link them. ELD and tachograph points come from eCFR and the European Commission, and we could not read FMCSA’s own pages. Cellular shutdown dates come from Digital Matter, a device maker. Vendor claims on speed, cost and customers come from vendor pages and are not independently tested. Rankings are editorial and based on page evidence, not hands-on testing.