Webtrends Optimize Reviews in May 2025: User Ratings, Pros & Cons

Great account management and great tech

What do you like best? Very strong insights provided by their team and platform, easy to use, easy to contact and discuss performance/insights What do you dislike? Nothing so far, all very good and team very helpful Recommendations to others considering the product: Good team, very helpful, would recommend utilising the people within the business What problems are you solving with the product? What benefits have you realized? Used them for CRO improvements across our ...

Fantastic technology and service

What do you like best? The technology is excellent, I’ve looked into various companies who offer similar tools and this is definitely excels in terms of what it can do. But as good as the platform is it's the service which really stands out for us. Some of our team didn’t have a lot of experience but they were able to articulate the theory behind certain recommendations they gave us really well which helped with understanding why they were important - and they’ve supported us ...

Always test is what we believe now

What do you like best? It has fundamentally changed the business, we test, test, test everything now. The whole culture has changed within the business for the better. The tool has allowed us to do this easily What do you dislike? It was difficult to fully integrate into our CRM but we managed it What problems are you solving with the product? What benefits have you realized? We took the product in order to increase conversions on the site. We soon realised that changing the way ...

Finally a product that exceeds our ROI expectations.

What do you like best? The platform delivers every time and its because the team take the time to truly understand and tailor to deliver the highest optimisation. What do you dislike? I have nothing that i dislike at this time. Recommendations to others considering the product: If you are considering a new web application, website of digital engagement optimisation, before you rip and replace see if Webtrends can deliver the optimisations you need and extend the life of your ...

Simple to use product

What do you like best? The simplicity of their UI made it so easy to use and we could pick it up and start testing in a heartbeat. Even as realtively inexperienced users, as we are. What do you dislike? Currently we have not found any reason to dislike it, or come up against any issues. Recommendations to others considering the product: The product is very simple to use and has loads of features included in the price What problems are you solving with the product? What ...

Top-tier testing tool!

What do you like best? There are a few things. The stats package that you find in the product is great, and I love what we've seen them release in the last month or two. The wysiwig tool is also really helpful for us - we can nip in and make a few changes to get messages out to people, or do some simple testing no problem. The price is also great. It's a little surprising for it to be where it is, given all the stuff they're offering, but I'm not one to complain 🙄 What do you ...

Incredibly easy to use even for 1st timers and fantastic support from the team

What do you like best? The ease both in the UI and the power of the platform to be able to clearly and easily navigate, build/create and report on any of the tests/targets you would like to run. The segmentation capabilities have also been a key feature for us including their geo-targeting ability down to longitude and latitude which has been incredibly useful following the opening of our new store. What do you dislike? Not being able to use Google tag manager was a little extra ...

They've been invaluable to helping us grow our website

What do you like best? The team have been absolutely stellar. We've had a few retail stores for many years, but being online is quite new to us. Not only have they helped iron out things we asked for, but the reviews they've done for our website helped show us things that we had no idea were even a problem. It really has been invaluable. Since working with them, over the last few months, we've seen our revenue triple, and it's been a much-needed revenue stream especially during the ...

Improvements in Conversions and Improvements in Development

What do you like best? For us using Webtrends - Optimize, is that the organisations is always willing to get involved in understanding our business and how we are able to use their experience with E-Commerce Websites to ensure that we get the best results out of the tests. It has allowed us to improve our development practises, so that we are able to measure the effect of making UX changes to our website, or introducing further functionality. What is more they have resource that can ...

Attentive, effective and efficient CRO expertise

What do you like best? The various levels of service offering and brilliantly responsive communication ensured that the WTO platform complimented our in-house team perfectly. Knowing that the service can be catered to our requirements and resource being up-scaled or down-scaled so quickly ensured that there was minimal delay or bottle-necks allowing us to make the most out of our time. Flexibility is a huge pro here. What do you dislike? Nothing of note, best CRO agency we've been ...