Webtrends Optimize Reviews in August 2026: User Ratings, Pros & Cons

Helped strengthen our business

What do you like best? Their approach. Even though we took the technology only option with minimal support they were always very good in their approach to guiding and supporting us – incredibly detailed, we always felt we were important to them and they were a great help. What do you dislike? Nothing major really springs to mind, no real gripes. Recommendations to others considering the product: It does what it says on the tin. What problems are you solving with the product? ...

Great free tool. Very good service.

What do you like best? I’ve not been overly hands-on in terms of creating things in platform but I really like the reporting side of things. It’s clean, very easy to understand and has great depth. I attended the kick off calls and have been impressed with the level of support provided (this has been fed back to me too). The best thing though is that due to the level of traffic we currently have that the technology licence itself is free – which means we’ve been able to invest in the ...

Easy to use tool – detailed reporting

What do you like best? I found the platform really easy to get to grips with. Most things were really obvious as to how to use, even speaking as someone is not really all that technical (the kick off demo really helped in that regard too). Really like the drag and drop functionality when building segments etc. The fact we have the option of buying ad-hoc services/support if needed is also good as means I can lean on them to help me out if I do come across anything I get stuck with. What ...

First-rate support, service and technology

What do you like best? For me as the CEO the support Webtrends Optimize gave us from the very start was the best aspect. So often with these sort of tools you find you’re left to you own devices somewhat but the team were very hands on with us (which we wanted/needed) and guided us through the process. That said, the technology seems to be very intuitive too and our guys found it very easy to pick up. What do you dislike? nothing to dislike at the moment, the product and support has ...

Great CRO platform with some nice added extras

What do you like best? As a developer I use the advanced editor the most - the UI is really intuitive and there is enough freedom but with some nice features in there to cover any ‘gotchas’ or allow you to sense check what you are building. The UI also looks pretty good in the visual editor too and having had a play around can see the appeal of that to the marketing guys etc. What do you dislike? Nothing major but there were a couple of things I flagged up which I thought could be ...

Great support from the team

What do you like best? The services team have been really helpful in getting us up and running with some personalisation and experiments. They were so helpful and came up with some great ideas as well What do you dislike? Nothing yet, not really used the product as using the managed service but we might starting running some tests internally soon Recommendations to others considering the product: Well worth a chat What problems are you solving with the product? What benefits ...

We have been using for years and never had an issue

What do you like best? The reliability of the service is great, we have tests running all day everyday and it allows us to adpat and move quickly What do you dislike? Nothing really, been using for years and not come across anything to date What problems are you solving with the product? What benefits have you realized? We needed to improve user experience on our site and try and get more customers, webtrends optimize has definitely helped us do that

Always test is what we believe now

What do you like best? It has fundamentally changed the business, we test, test, test everything now. The whole culture has changed within the business for the better. The tool has allowed us to do this easily What do you dislike? It was difficult to fully integrate into our CRM but we managed it What problems are you solving with the product? What benefits have you realized? We took the product in order to increase conversions on the site. We soon realised that changing the way ...

Fantastic technology and service

What do you like best? The technology is excellent, I’ve looked into various companies who offer similar tools and this is definitely excels in terms of what it can do. But as good as the platform is it's the service which really stands out for us. Some of our team didn’t have a lot of experience but they were able to articulate the theory behind certain recommendations they gave us really well which helped with understanding why they were important - and they’ve supported us ...

Great account management and great tech

What do you like best? Very strong insights provided by their team and platform, easy to use, easy to contact and discuss performance/insights What do you dislike? Nothing so far, all very good and team very helpful Recommendations to others considering the product: Good team, very helpful, would recommend utilising the people within the business What problems are you solving with the product? What benefits have you realized? Used them for CRO improvements across our ...