VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

Easy to install, very impactful

What do you like best? The flexibility of this tool has been incredible for us. Not just for testing, but also for very specific analytics on certain pages, running experiments, and testing new content. In the two rare instances we had issues, the support team was VERY helpful. What do you dislike? Nothing. We really have not had a single issues here. What business problems are you solving with the product? What benefits have you realized? Providing a better site experience for our users.

VWO makes testing easy

What do you like best? The tool makes it very easy to create different test variants. The editor tool is pretty easy to use, though generally we prefer to use the core CSS / JS injection. The analytics suite is decent as well, though the integration with Google Analytics actually comes in more handy in a lot of cases, especially for tying back to our KPIs. What do you dislike? Sometimes you have to deal with a visual flicker on the page as it renders the newest content, but it is a small ...

Helpful Website Optimizer that allows for comparable results

What do you like best? The ability to run multiple A/B tests at the same time; ability to run multiple tests -- testing different options. Since our company is based solely online, we are able to quickly test what is working for our website and what isn't. It gives us a great tool to begin an indepth comparison What do you dislike? The interface is a little counterintuative. For example, finding where to change the test can be difficult. It requires some time getting used to. We also wish ...

Good and effiecient

What do you like best? The tools are easy to use and well supported What do you dislike? The preview system is very clunky and sometimes shows mixed results Recommendations to others considering the product It is very good to use but will require a lot of time investment to get the most out of What business problems are you solving with the product? What benefits have you realized? INcreasing conversion rate and understanding our users

Cool product, didn't play well with Divi.

What do you like best? The data reporting and analytics. The dashboards were nice. What do you dislike? I hated that it really slowed down site and didnt play well with my Divi theme. Recommendations to others considering the product Get it if it plays well with site. What business problems are you solving with the product? What benefits have you realized? Ab testing is a key component of any online business.

VWO is a simple to use solution for optimizing any web page

What do you like best? The initial setup of VWO is super easy. We did not need any help from our developers to get it going, and I can easily make changes to our key landing pages using VWO without any coding experience. What do you dislike? I do with VWO had a scroll map in addition to heat maps. What business problems are you solving with the product? What benefits have you realized? We have been able to make changes to our landing pages more quickly than ever before leading to ...

Worth more than a try

What do you like best? The possibilities VWO has against other optimizers, because I can find more ways to A/B test a landing. And in our company we usually split URL test a lot, so it is perfect for us. And above all, customer support, they are very helpful during the trial demo, and thay worry about how you are driving your conversions and the quality of the data you are obtaining. What do you dislike? At the beginning you may feel a bit lost when testing goals if you do not know some ...

Insightful

What do you like best? The ability to change small sections on wbpages such as button colours, text or images to gradually increase conversion rates. What do you dislike? Setting up the goals can sometimes require coding knowledge. What business problems are you solving with the product? What benefits have you realized? sales-i (http://www.sales-i.com looks to sign up software demos through the website so testing options for better conversions has a direct impact on our bottom line.

Fantastic Tool

What do you like best? 1 UI makes it very easy to use. 2 Provides thorough results on the A/B split testing campaigns . What do you dislike? 1 Doesn't integrate very well with Wordpress. This could be down to template compatibility. 2 Some addon should be free as part of the subscription. Recommendations to others considering the product Do thorough research before implementing this software on your site because you may have compatibility issues. What business problems are you ...

VWO Rocks!

What do you like best? Simplicity from 0 to test launched. It's very easy for me to start and launch a test. What do you dislike? Sometimes it is hard to explain Bayesian to people who don't get statistics. What business problems are you solving with the product? What benefits have you realized? Learning what to do on our site to convert more users, and what not to do with semantic use of copy.