VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

Great Product, Great Service from VWO

What do you like best? While the product is a great tool we use regulary in our e-commerce department to test various elements and potential changes on our site. The customer support is often overlooked that the company provides. I deal with various companies as a professional and as a consumer and they are by far one of the best customer support companies. Any time you have a problem or question - they are quick to respond and resolve any issue that you may have. What do you dislike? ...

Good for testing. Interface not super friendly

What do you like best? Has all the features of some of the big name A/B testing tools, but for less than half the price What do you dislike? UX not fabulous. Some settings are hard to find Recommendations to others considering the product Best tool for the price What business problems are you solving with the product? What benefits have you realized? Conversion Rate Optimization testing

Overall would recommend

What do you like best? How easy it is to set of variety of tests - whether I want to do something where I test two completely different pages or just a small tweak or have different js running, it's all pretty easy to figure out and do. What do you dislike? The analytics of confirming which variation has won, especially if they are close. I tend to actually just take the numbers and run my own analysis outside of the product. What business problems are you solving with the product? What ...

The simple tool to A/B test your website.

What do you like best? We use VWO to A/B test all aspects of our website from improving headline copy, rearranging sections on our website, buttons, and more. The backend is super easy to navigate and changing your website around is very simple to use. What do you dislike? It took some time to figure out how to accurately track revenue. I had to get on a couple calls with their support team which is awesome. The other drawback is that VWO will slightly slow down your site. ...

Great Tool with great opportunities and an awesome Service!

What do you like best? The simplicity in editing & the chance to edit the code directly on the Page. And the personalization is awesome! In my Opinion the Frontend optimization to design live in browser is simply perfect, even with no knowledge of coding you are able to do something amazing here. If you have knowledge with javascript, jQuery, HTML & CSS – even better you can edit the code and you can minify it. What do you dislike? There is nothing i really "dislike" i think this is a ...

Fantastic CRO Tool That Does Way More than Just Test

What do you like best? Our agency has found VWO to be extremely valuable, and not just as an A/B testing tool (although the visual editor makes it incredibly easy to deploy simple tests. We have found the Visitor Analysis Beta, including heatmaps, clickmaps, scrollmaps, and form analysis to be incredibly beneficial for analysis of on-site engagement, and often serves as a foundation for what we may want to A/B test. Customer support has been fantastic and if we have any issues regarding ...

Very good product and service

What do you like best? - Customer Service (the direct agent we have is always here for us and super fast to answer - The Onboading and guidance is very good. - Reporting for the A/B test is precise, no additional integration is really needed (eg google analytic but still it is possible - The idea of creating a conversion optimization Platform is also great (all the tools in one What do you dislike? - We tested the "Tracks" functionalities (funnel and goal and it is not possible to ...

Visual website optimizer

What do you like best? It's an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed What do you dislike? Nothing at all - easy to use , perfect for quick turn marketing testing Recommendations to others considering the product Test vs other offerings and select as needed What business problems are you solving with the product? What benefits have you ...

Good tool, Lots of features, but still a little rough around the edges.

What do you like best? The VWO team has really focused on delivering a ton of valuable features for a lower cost than some competitors (which we also have a lot of experience with. We have gotten a ton of value out of some of these. What do you dislike? The AB testing portion could use some work to clarify the data that is being reported back. Platforms like Optimizely do this really well. It can also be difficult to set the tests up when the editor is being buggy. All in all, it's a ...

Great tool

What do you like best? Easy interface, simple to set up tests. Good reporting What do you dislike? I would be great to have an instant chat on your website so when customers get stuck they can get answers right away. What business problems are you solving with the product? What benefits have you realized? Testing different landing pages to see which ones drive more conversions