VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

An allround app for CRO

PROS & CONS What are the best aspects of this product? VWO offers all the features needed for optimization. They include testings, user behavior analysis, and feedbacks. The wysiwyg editor is easy and simple to use. However, you need technical knowledge for high level tests. The vendor offers helpful customer support and the account managers sort out all our problems for us. To top it all, the vendor constantly updates the product with regular new roll-outs. What aspects are problematic ...

Good value for the money...

What do you like best? An easy and intuitive tool which is useful even in complex state-based websites like ours that has a significant amount of traffic. We have used competitors' products in the past and VWO's A/B Testing tool is delivering on the value they promised. The team is also opened to discussions on how to approach and help implement use cases that are not standard. A very good experience overall, but as always there is some room for improvement as well. What do you dislike? ...

An amazing tool to know your user behaviour

What do you like best? The vwo tool has everything I could thing of to evaluate your user behaviour on the site. Heatmaps, clickmaps, recordings ... But, I really believe that their best asset is the customer relationship, you can count with a great team at any point, there is no doubt their will not answer you, no bug or problem you can have they will not be willing to help you and short it out. What do you dislike? Due to the short of test I run, hundred of pages at onces, sometimes ...

Great Tool with Amazing Customer Support

What do you like best? I was new to AB testing and I was able to setup tests right away because of the user-friendly interface, and the help of the Customer Success Manager that they assigned to our company. She was able to train me in the most patient way even if I had so many questions! Customer Support team is always ready to send their responses to my questions, however many they are. They do follow ups on open threads to make sure you were able to get the answer that you needed. What ...

VWO now on 2nd Brand

What do you like best? Simple, intuitive interface, great pricing structure. Continuously iterating on the product with new Beta features. Great customer support. What do you dislike? Not much to complain about, really satisfied with the product and services. Recommendations to others considering the product Give it a try and you'll be impressed. What business problems are you solving with the product? What benefits have you realized? Conversion rate optimization. Web enhancements ...

Easy to use and scaleable enterprise optimisation platform

What do you like best? I like that it's relatively quick and easy to set up complex tests (with the help of my developers!, and that I can rely on the results they generate. The account management team is also top notch and I've relied on their fast, friendly help dozens of times. What do you dislike? I think they could have waited to release their "beta" features like session recording and the new heatmaps and funnels, because they don't really work that well. I know they're not ...

Powerful A/B testing and conversion optimization tool

What do you like best? Besides offering a great product, what really stands out is VWO's excellent support service. They are very quick to respond and will offer a solution normally within a day, sometimes even within an hour. Overall, a very professional team from sales, account managers to every single support agent. What do you dislike? When a specific test is running on several pages at the same time, setup doesn't always work smoothly which can lead to changes not being applied to ...

VWO is an easy and powerfull A/B testing tool

What do you like best? VWO is very easy tool to use. We know what we want to test and we setup tests fast. If we stuck, there are their customer support which is amazing (very responsive, polite and professional. What do you dislike? Variation previews slightly differ from whats actually online. Sometimes loading takes a bit too long. Recommendations to others considering the product Take the free trial and try it! What business problems are you solving with the product? What benefits ...

No Complaints. Very Satisfied.

What do you like best? Easy to use interface and knowledgable and helpful support What do you dislike? They could have more tutorial videos on more complex testing. Recommendations to others considering the product Compared to what else is available in marketplace VWO offers excellent value for money. What business problems are you solving with the product? What benefits have you realized? landing page effectiveness and funnel engagement

Excellent value

What do you like best? The Support is excellent and very quick. I am in charge of my company's website which is extremely complicated because of certain user journeys that need to connect to various subdomains, and I found that the tool was able to handle it (something that other A/B tools we tried could not do. What do you dislike? So far I like everything! I literally can't think of anything unsatisfying about this product. What business problems are you solving with the product? What ...