VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

Top class customer support

PROS & CONS What are the best aspects of this product? VWO offers excellent customer support and we would like to mention the stellar service provided by Rauhan and his team who have resolved our issues promptly every time we called them. They are so reliable that we feel they are part of our company’s team. What aspects are problematic or could work better? A few features could be made easier such as changing elements while setting up the A/B test. What specific problems in your ...

A Good Entry Tool to Conversion Rate Optimization

What do you like best? Ease of use, Clean dashboard, constantly developing new releases and features, testing library, accessible pricing options. What do you dislike? The entire quality assurance process is pretty difficult with VWO, making edits to dynamic pages is nigh impossible out of the box. Customer support can be spotty. IMO the heat map functionality just doesn't work. Recommendations to others considering the product VWO isn't perfect, but it is a great tool if your ...

Easy to use product

PROS & CONS What are the best aspects of this product? I like that we can test all the changes we want to make on our website effortlessly and trust the results. My account manager is great and provides prompt help. VWO integrates with Google Analytics which helps us analyze our results deeply and gain meaningful visitor behavior insights. What aspects are problematic or could work better? There are a few glitches I would like to point out. Sometimes, the system takes a little time to ...

Excellent tool

PROS & CONS What are the best aspects of this product? VWO is flexible and easy to use. This conversion software offers vast possibilities. You can use wildcard rules to manage various URLs. Plus, You can manage a large number of campaigns, tag them, add notes, and share with your team members. You can easily start campaigns, pause them, and archive them. It is simple to find old testings. I think the best part about VWO is the AB tool. The knowledge base is very useful with many videos. ...

Top rate testing tool

PROS & CONS What are the best aspects of this product? I think VWO is a great app because we run multiple tests within the system and it gives accurate insight about the customer experience whether it is winning or losing. What aspects are problematic or could work better? The app could do with some improvements. It could add a tracking feature that doesn’t need to be set up for each test, but captures details about each running test for revenue and conversions. This tracking feature ...

Easy to Use, Quality Results

What do you like best? I love the WYSIWYG editor. The simple navigation and onboarding were awesome. Love the powerful targeting. What do you dislike? There really isn't anything I dislike in particular about VWO. Well-built software all around. What business problems are you solving with the product? What benefits have you realized? VWO is great for website testing and conversion rate optimization.

Offers great features at an affordable price

PROS & CONS What are the best aspects of this product? I like that the interface is simple and easy to use. The vendor keeps adding new features constantly, but has ensured the price stays the same. There is no other app that offers such excellent features at such an affordable price. What aspects are problematic or could work better? Sometimes, the sophisticated features do not work well. For example, the heat maps don’t overlay properly sometimes. But to be fair, overall, it is a ...

Strategic Marketing Analyst

What do you like best? the system is simple to use and gather all my tests necessities in one spot... I also appreciate the excellent customer success manager we were assigned- very attentive and always giving the best solution to my inquires. What do you dislike? screenshots in AB tests are not captured currently sometimes not so positive about having a live heatmap- meaning, if i did changes in my site i will see the old clicks appearing on the new version. What business problems ...

Excellent customer support

PROS & CONS What are the best aspects of this product? I rate VWO’s customer support as the best in the market. They called us themselves after we registered for the free trial and scheduled a video call in which they explained all the features of the app clearly. What aspects are problematic or could work better? I feel the reporting feature could be improved as some of the reports were lacking when we were testing heat maps for our responsive design. To be fair, we are still running ...

Ideal app for firms starting to A/B test

PROS & CONS What are the best aspects of this product? For me, the highlights of VWO are the app is easy to learn with an intuitive interface, works well with responsive design, and the customer support is world class. What aspects are problematic or could work better? There are a couple of glitches. All your tests get paused when you exceed your traffic limit, but the drawback is they don’t automatically reactivate the next month when you get a fresh traffic limit. Second, based on my ...