VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

Top rate testing tool

PROS & CONS What are the best aspects of this product? I think VWO is a great app because we run multiple tests within the system and it gives accurate insight about the customer experience whether it is winning or losing. What aspects are problematic or could work better? The app could do with some improvements. It could add a tracking feature that doesn’t need to be set up for each test, but captures details about each running test for revenue and conversions. This tracking feature ...

Offers great features at an affordable price

PROS & CONS What are the best aspects of this product? I like that the interface is simple and easy to use. The vendor keeps adding new features constantly, but has ensured the price stays the same. There is no other app that offers such excellent features at such an affordable price. What aspects are problematic or could work better? Sometimes, the sophisticated features do not work well. For example, the heat maps don’t overlay properly sometimes. But to be fair, overall, it is a ...

Give it a try

PROS & CONS What are the best aspects of this product? I think VWO is better than other optimizers because it offers more ways to A/B test a landing. It is ideal for our company as we split URL test a lot. The customer support is helpful and they are concerned about the quality of data we are getting and how we are driving our conversions. What aspects are problematic or could work better? You need some coding knowledge or know how landing tests work, otherwise you are bound to feel a ...

Lots of useful features, but there is room for improvement

PROS & CONS What are the best aspects of this product? VWO offers loads of useful features at a much more affordable cost compared to competitor products which we have also used. The features provide plenty of value to us. What aspects are problematic or could work better? The AB testing part could be improved to clarify the data that is being reported back. This feature is handled well by apps like Optimizely. It is also hard to set up the tests with a buggy editor. Plus, the user ...

Definitely Recommended for Your Website and Conversion Optimization

What do you like best? The VWO tool is quite easy to implement and use for a person with scarce technical know-how. I love the way each of their feature/ segment is accompanied by a detailed and very simple written tutorial. The control that VWO provides to implement optimization tests is something that makes any marketer to be in full control of what's happening. What do you dislike? The heatmap section is something that I would like to see to be more user-friendly and intuitive. What ...

Simple idea, lots of options.

What do you like best? The smart code integration doesn't just make optimization a breeze - it gives a quick-and-easy editor for your entire website, as you change text and images, A/B test and customize for specific locations. What do you dislike? Our main use for this software, geo-targeting, seems like an after though that required a custom built solution for us to actually implement. Recommendations to others considering the product Take full advantage of the trial period - don't ...

Good A/B Testing tool

What do you like best? VWO is easy to use, quick to train others on and you can easily get tests implemented withing days to start your optimisation plan. What do you dislike? Some of the GA integration can be cumbersome/unreliable and the reporting side of VWO is not very helpful, best to export the data and analyse yourself. Recommendations to others considering the product It is not the best AB Testing tool on the market, but it is cheap, reliable and if you are a medium-sized website ...

The Optimizely alternative that's just as good.

What do you like best? What I like the most about VWO is that their the underdog, a tool far less known than Optimizely, but yet their solution is just as elegant (if not more! and has an absolutely competent features set, even beating out Optimizely here and there. What do you dislike? I really cannot say much here, whenever I used VWO it just worked, and that was with 5+ different clients and different CMS. Recommendations to others considering the product Don't think too much, just go ...

Essential Business Intelligence

What do you like best? VWO has an excellent suite of testing tools that all work together. Using these tools on a regular basis will mean real gains to your bottom line without having to increase traffic. What do you dislike? Not much to dislike. Occasionally, I have trouble figuring out why one of my tests isn't working. But it's always my user error. Recommendations to others considering the product This is a solid set of tools. I've used many others. VWO is top-notch. What business ...

The learning curve is a bit steep

PROS & CONS What are the best aspects of this product? You can perform plenty of tasks with VWO including testing and measuring stuff. You can use the app to run a full scale CRO program and make smart iterative changes to your website. What aspects are problematic or could work better? The tool is robust but complex. We found it difficult to set up complex tests and suffered failed experiments as we could not measure the right stuff, and faced cross browser problems and uncertain ...