VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

The learning curve is a bit steep

PROS & CONS What are the best aspects of this product? You can perform plenty of tasks with VWO including testing and measuring stuff. You can use the app to run a full scale CRO program and make smart iterative changes to your website. What aspects are problematic or could work better? The tool is robust but complex. We found it difficult to set up complex tests and suffered failed experiments as we could not measure the right stuff, and faced cross browser problems and uncertain ...

One of the worst tools I've used, mostly because of the UX

What do you like best? If you do marketing, VWO offers a variety of tools that can help you as a marketer. What do you dislike? The UX is terrible. I've never had to talk to support about building segments until I started using VWO. In addition, certain segmentation options are available for landing pages, but not for surveys. Overall, if you want to use VWO, expect to reach out to support about 8 times until you learn how it works. Pretty poor experience. What business problems are you ...

Give it a try

PROS & CONS What are the best aspects of this product? I think VWO is better than other optimizers because it offers more ways to A/B test a landing. It is ideal for our company as we split URL test a lot. The customer support is helpful and they are concerned about the quality of data we are getting and how we are driving our conversions. What aspects are problematic or could work better? You need some coding knowledge or know how landing tests work, otherwise you are bound to feel a ...

Lots of useful features, but there is room for improvement

PROS & CONS What are the best aspects of this product? VWO offers loads of useful features at a much more affordable cost compared to competitor products which we have also used. The features provide plenty of value to us. What aspects are problematic or could work better? The AB testing part could be improved to clarify the data that is being reported back. This feature is handled well by apps like Optimizely. It is also hard to set up the tests with a buggy editor. Plus, the user ...

The learning curve is a bit steep

PROS & CONS What are the best aspects of this product? You can perform plenty of tasks with VWO including testing and measuring stuff. You can use the app to run a full scale CRO program and make smart iterative changes to your website. What aspects are problematic or could work better? The tool is robust but complex. We found it difficult to set up complex tests and suffered failed experiments as we could not measure the right stuff, and faced cross browser problems and uncertain ...

Top class customer support

PROS & CONS What are the best aspects of this product? VWO offers excellent customer support and we would like to mention the stellar service provided by Rauhan and his team who have resolved our issues promptly every time we called them. They are so reliable that we feel they are part of our company’s team. What aspects are problematic or could work better? A few features could be made easier such as changing elements while setting up the A/B test. What specific problems in your ...

Good tool, but needs improvements

What do you like best? VWO has a great dashboard and fairly easy to navigate results page. They are great in replying to all the inquiries and are pleasure to work with. The options for testing in the menu are fantastic and very user friendly, especially for first time users. It's overall a great tool to use without needing to involve any devs. What do you dislike? VWO is rather cumbersome to implement. Use of the dynamic edit function is difficult to navigate if you are a new user, and ...

High value product optimization tool

What do you like best? I love VWO not only has so many great testing features but also provide survey/ heatmap/ scrollmap insights. It's so easy to use VWO to split traffic and create testing variants. What do you dislike? VWO can't track multiple conversion goals so we integrate with google analytics and check testing result there. but VWO is really on top of all clients' feedback. They already in process of adding new features to make multiple conversion goal possible. Recommendations ...

Easy to use product

PROS & CONS What are the best aspects of this product? I like that we can test all the changes we want to make on our website effortlessly and trust the results. My account manager is great and provides prompt help. VWO integrates with Google Analytics which helps us analyze our results deeply and gain meaningful visitor behavior insights. What aspects are problematic or could work better? There are a few glitches I would like to point out. Sometimes, the system takes a little time to ...

Excellent tool

PROS & CONS What are the best aspects of this product? VWO is flexible and easy to use. This conversion software offers vast possibilities. You can use wildcard rules to manage various URLs. Plus, You can manage a large number of campaigns, tag them, add notes, and share with your team members. You can easily start campaigns, pause them, and archive them. It is simple to find old testings. I think the best part about VWO is the AB tool. The knowledge base is very useful with many videos. ...