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8.8

Spot Score

VWO Testing - AB Testing Software

VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

Unlock your website's full potential with VWO Testing.

4.4

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VWO Testing offers custom pricing plan

VWO Testing Reviews & Ratings

4.4

Very Good

Based on 289 ratings & 382 reviews

Rating Distribution

Excellent

(228)

Very Good

(126)

Good

(16)

Poor

(4)

Terible

(8)

Spotsaas Editor’s POV

VWO Testing has garnered significant praise for its user-friendly interface, robust features, and comprehensive reporting capabilities. Users appreciate the powerful visual editor that allows for easy test setup without the need for engineering resources, making it ideal for conducting A/B tests efficiently. The ability to segment traffic for detailed analysis is ...Read more

VWO Testing pros and cons

  • The visual editor is powerful and allows running tests without engineering resources.

  • Nitty-gritty analysis and traffic segmentation capabilities are user-friendly.

  • Full-featured all-in-one solution that can scale with the user's needs.

  • Easy to create and manage experiments, integrating well with existing platforms.

  • Some users find the test analysis hard to interpret accurately.

  • Intimidating features and customizations for newcomers without proper support.

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Showing 211-220 out of 382

J

Jochen

03/15/19

5 out of 5

Rating

Easy to use and great support

A

Andrew

03/12/19

1 out of 5

Dishonest pricing

Dishonest pricing

MT

Monique Trulson

03/12/19

5 out of 5

A fantastic experience from the start

A fantastic experience from the start, which included a free trial that was long enough for us to understand the value, a customer service team that bent over backwards during that free trial to help us get things set up properly, and a tool that is intuitive, insightful and valuable.

VT

Vivek Tiwari

03/11/19

5 out of 5

Best A/B testing and personalization out there!

Using it for more than 6 months now! Really useful for personalization and A/B testing. The analytics feature is great too. The support team has a short response time and they solve close to 100% of all problems that you're facing. Pricing is great and it has help me get more conversions by 67%

D

Dode

03/07/19

5 out of 5

goodie goodie love these guys

goodie goodie love these guys

A

Anonymous

03/05/19

4.5 out of 5

Simple & Reliable Split Testing

What do you like best? With Visual Website Optimizer it's really simple to setup split tests and monitor the results. The powerful tracking and results dashboard makes it easy to always be confident that you pick the best variation. What do you dislike? If you're new to VWO, it can be a bit intimidating to get started, due to the huge number of options. Recommendations to others considering the product If you are looking for a powerful split testing solution, VWO is your answer. What ...

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A

Anonymous

03/04/19

4.5 out of 5

User friendly with a huge potential to validate several hypothesis and support growth strategies

What do you like best? Give us autonomy to implement most of the tests without support from a developer or even from a designer, which also increases the speed while scaling the # of growth experiments. In addition, the opportunity of slicing and dicing the reports allow us to get better insights. What do you dislike? The Surveys and heatmaps are really limited in comparison to other tools out there. The Plan functionalities are not so practical because you almost can't customize it, ...

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A

Anonymous

03/02/19

4 out of 5

VWO is a great tool for testing websites. I use it all the time!

What do you like best? It's easy to set up different kinds of test, i.e., A/B, Split URL, Conversion, etc. What do you dislike? Setting up tests across multiple pages is very time-consuming. Recommendations to others considering the product Try it out. It's a great tool for testing websites and gaining useful insights. What business problems are you solving with the product? What benefits have you realized? I use VWO to test various changes such as content, pricing, etc.

T

Teo

02/01/19

5 out of 5

Very happy with the product and even…

Very happy with the product and even more happy with the online service. People are really looking at your problem and provide you with meaningful feedback.

A

Anonymous

01/17/19

3 out of 5

It's good for technical users

What do you like best? Heatmaps, Recordings, A/B tests have been great for our company. Heatmaps are excellent quick evaluation tools for individual pages. Recordings are good for adding on to that quantitative evaluation with qualitative user experience perspective. What do you dislike? Goals and observations don't seem to be as useful as I initially thought. Observations seem to get in the way of tests. I do observations in other software to get sign off and then I come into VWO to get ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].