VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

Best A/B testing tool for websites

What do you like best? VWO is a great tool for testing website variants. The platform is intuitive to use, and you can set it up to send notifications directly to your email. This is especially helpful since you are constantly informed about your campaign performance, which makes it easy to optimize for best results. What do you dislike? The only thing is that I wish there were more educational tools for learning how to use all VWO features. Recommendations to others considering the ...

Easy to use, fast results

What do you like best? The visual editor makes it easy and fast to set up easy tests. You can also get detailed in who you want your test to target (ie mobile only, web only,) and get more detailed data like screen recordings and heatmaps for certain pages What do you dislike? Sometimes the numbers (conversions/visitors) won't match the % score, but thats because the numbers update in real time and the % doesn't. Weve also had trouble running tests on standalone pages vs modal forms. ...

Decent tool for the price, but poor customer service

What do you like best? Good price for the tool. Able to run A/B tests on marketing website, good analytics for individual A/B tests, helpful knowledge academy articles. What do you dislike? Poor analytics for anything outside of an individual webpage. Audience segmentation not very effective when working inside a web app, but decent for marketing websites. Goal conversions were really annoying to setup. We wanted to track a successful form completion, but the only way to do this ...

VWO for A/B testing, consumer recording, thermal maps and load time decrease

What do you like best? We have large articles with continuous material, and VWO allows us to see how many people will recognize the content as they will click more on the web. Also, VWO has allowed us to reply to questions ma de by our user easily, providing a straight way of communication between us. Also, the Customer Service is amazing, always being so gentile and helpful. What do you dislike? The UI in VWO needs to improve in order to be more useful, as right now it works just to ...

VWO Testing for A/B research

What do you like best? VWO Testing interface is super easy, making as simple as drag and drop. It displays tap charts of certain sites and thermal maps, so that we could see how the people interact. During the setup process, VWO Testing inquiry about the deployment of many domains, which dramatically reduces the design team's worries and provides comprehensive best practices improving incorporation. Also, the Customer Support is great. They provide a live online talk with great reply ...

Evaluate and monitor your client sites with VWO

What do you like best? VWO allows you yo shape your ideas with the 360 degree perspective feature. The VWO editor is a simple and straightforward feature too and the jQuery works amazingly in general. In case of issues, the VWO customer support always answers easily via the website talk. Also, it's easy to extend and delete items, to adjust the colors or width of the components, or to alter the text on a section. What do you dislike? VWO may cause the site to flip slightly, even though ...

Perform A / B test with VWO Testing

What do you like best? VWO is super easy to use and it works quickly. It has a solid support group that is prepared to answer every question through deployment. In order to improve the website, VWO allows us to see which object to click on. Also, it will monitor the long-term accomplishment of its targets. What do you dislike? The A / B measurements were overlaid on the Live page by the heat maps, and I really wish I could see it differently. It took a lot longer than expected to find ...

Good Features, Bad Road map

What do you like best? The features of the program are some of the best out there however make sure to read my cons What do you dislike? The remove features from packages without notice then want to charge more with losing all data of prior tests. Not a digital road map I want my company to be apart of! I left them for this reason after using them for 3 years. Recommendations to others considering the product: if you enjoy a company that has no problem removing data from accounts ...

Top class customer support

PROS & CONS What are the best aspects of this product? VWO offers excellent customer support and we would like to mention the stellar service provided by Rauhan and his team who have resolved our issues promptly every time we called them. They are so reliable that we feel they are part of our company’s team. What aspects are problematic or could work better? A few features could be made easier such as changing elements while setting up the A/B test. What specific problems in your ...

Easy to use product

PROS & CONS What are the best aspects of this product? I like that we can test all the changes we want to make on our website effortlessly and trust the results. My account manager is great and provides prompt help. VWO integrates with Google Analytics which helps us analyze our results deeply and gain meaningful visitor behavior insights. What aspects are problematic or could work better? There are a few glitches I would like to point out. Sometimes, the system takes a little time to ...