VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

Great testing product

What do you like best? I like how you can segment different amounts of users. What do you dislike? A/B preview testing isn't easy. There are always pages we miss. What problems are you solving with the product? What benefits have you realized? Figuring out which designs are the best!

Gives detailed, data driven insights

What do you like best? How granular and detailed the tools are. Especially on the AB testing tool, there are many features to make sure you’re testing accurately. What do you dislike? In the heatmaps tool, you can’t look at data from extended time periods. This makes it tough for sites that don’t get much traffic. What problems are you solving with the product? What benefits have you realized? User experience and finding any pain points

Versatile A/B Testing Service/Tool

What do you like best? I thouroughly enjoy being able to edit the variations either through the visual editor, or through css and JS. Depending on the test that we are running, each option can provide the necessary tools to create the best variation. The ability to select what devices it shows on, what browsers see it, and a myriad of other choices allow us to get the best results on which option we should use for our site moving forward. What do you dislike? Depending on the ...

It is an ok product.

What do you like best? The change log in right hand side panel of an experiment What do you dislike? Traffic allocation slider bar creates confusion. It is one extra unnecessary step that one has to do and has caused confusion and overall wrong allocation on our tests. Recommendations to others considering the product: Try Google Optimize if you are new to testing since it is free than consider VWO. VWO offers better pricing than Optimizely. What problems are you solving with ...

Great "Test your hypothesis quickly!" tool

What do you like best? It's really intuitive. If I think of something that I need to set up, it's almost like it can guess what I want; things are named the way you'd expect it to be. Things are organized and categorized the way data nerds like to think;) What do you dislike? There's so many features to discover! It makes me feel like I need a little more training to feel like I am using this tool to the fullest capacity. What problems are you solving with the product? What benefits ...

Great tool for A/B testing

What do you like best? VWO allows for easy A/B testing (and more) on nearly any site. The visual editor makes it simple for users who don't know how to code to build out tests, but I appreciate the code editor the most. It gives me complete control over CSS and JS for anything I want to test. What do you dislike? In my opinion, the visual editor can be somewhat limited for complex websites. I prefer to use the code editor whenever possible. Recommendations to others considering the ...

Senior Brand Designer

What do you like best? The ease of use. Very intuitive UI that anyone can easily jump in and use. What do you dislike? I think the script can slow down load time. Find some of the screen recording too vague and not very useful. Recommendations to others considering the product: Easy to Implement What problems are you solving with the product? What benefits have you realized? Mainly A/B testing marketing designs.

Great experience within testing modules

What do you like best? VWO Testing allowed my organization to accurately test different approaches and know we are on the right track! What do you dislike? I'm still searching for reasons to not enjoy this product. What problems are you solving with the product? What benefits have you realized? VWO Testing has allowed us to engage more qualified prospects and focus our efforts to conversions.

A fabulous testing tool for A/B split tresting

What do you like best? It's simplicity. Very easy to set up campaigns and have multiple campaigns going on. What do you dislike? There doesn't seem to be a way to track AOV uplift where concentration of focus lies in conversion rate optimisation (which is fine). there are other ways to do this but it would be good to have in VWO. Recommendations to others considering the product: Remember to allow your tests to run long enough to cone to a sensible conclusion before knee jerking ...

Great A/B Testing Tool

What do you like best? It is an easy and intuitive tool to use. The installation is simple and easy. Overall it provides great value, and fast time to value. Creating and configuring tests is easy. What do you dislike? It doesn't integrate well with other platforms. The reporting is good, but not great. The API has limitations that are frustrating. Everything is URL based instead of being able to add code to a page or page template and use that to target the page. ...