VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

Do its job in a decent way

What do you like best? - JS/CSS Editor - It's quite robust and if implemented correctly & with know-how - fast to use. What do you dislike? - If you want to do the Split URL testing on multiple specific pages that meets the criteria and RegEx, you need to hack the implementation quite a lot - The debug/preview function is not accurate and it's hard to use. It's easier for me to just look at the cookies to validate if the goal triggered correctly. What problems are you solving ...

Great tool for split testing web traffic

What do you like best? Ease of use in setting up tests and reviewing results. Great customer support as well. What do you dislike? There are a couple ways to measure results and it could be just user error, but we had funnel metrics setup one way, but then found out there was a better way to do it, so we switched. What problems are you solving with the product? What benefits have you realized? Able to easily test web page layouts, call-to-action buttons---a recent test saw 15% ...

Great to get started and find your footing

What do you like best? VWO has always been a great way to get started with a testing programme, and the tool continues to evolve. What do you dislike? The tool is great option, but if you’re looking for a more full-stack approach, there’s a gulf between VWO and others (albeit at considerable cost!) Recommendations to others considering the product: Try it. The tool is easy to understand, and is rapidly starting to scale with bolder offerings. What problems are you solving with ...

VWO

What do you like best? It helps with making matrix decision when it comes to split testing of the elements that are being tested on the landing pages. What do you dislike? the software takes a little time to get used to. too many functions. What problems are you solving with the product? What benefits have you realized? Split Testing campaigns

VWO has been a very reliable tool to help us service our site testing clients

What do you like best? The platform is really user friendly and easy to navigate while still allowing a lot of in-depth creation for those that want to use it that way. With easy installation to a website, VWO is a great option to use for your CRO needs. What do you dislike? At times, it can be difficult to track the actual revenue increases and have full confidence in the numbers being reported. What problems are you solving with the product? What benefits have you realized? ...

Good product for A/B Testing and quick site changes

What do you like best? I don't need my engineering team to make changes What do you dislike? There is some lag on loading since this goes on top of your existing pages. Recommendations to others considering the product: They are a good solution if your budget works out with them. There are other products in the space, but this has been around for a while and look forward to more innovation out of the product's future. It is super important to make sure your website has very clean ...

Strong A/B testing tool, at a good price

What do you like best? I feel like they have thought of everything with this A/B testing tool- from writing out a hypothesis at the start of the test, to predicting the time required to run a successful test. It's feature-heavy in a good way, and very well priced in comparison to competitors. Their support team is also very responsive. What do you dislike? Nothing to dislike right now. It's the best value tool for A/B testing I have come across. What problems are you solving with ...

Excellent Tools for Revenue

What do you like best? I like a lot of features in Vwo - Dashboard - Report - Editor - A lot of options while building A/B Or Personalization test. - Custom support - URL management and Goal Setup is also very good - Overall UI and easy to use. - Splitting traffics. What do you dislike? Sometime Preview loading issue in cross-browser. but overall good to use. Recommendations to others considering the product: Vwo tool is very easy to major traffics ...

Useful AB-testing tool

What do you like best? A lot of features are available for ab-tests, e.g. injection of CSS, JS, split URL. Also, I'm very fond of the custom trigger to start a test, so we can create a more precise AB-test, only affecting users actually using that part of the site. This review has been written from the perspective of a software engineer who's helping build and setup the tests. I don't create reports or analyse data. What do you dislike? The downside of having so many features is a ...

We implemented the SDK in our project, but the SDK contains some build errors

What do you like best? If an SDK is build in such a manner it can compile, and doesn't break the product. What do you dislike? We were happy to start with implementing the solution for A/B testing inside our app, but couldn't finish because we weren't able to make it work. Recommendations to others considering the product: Do a good POC before implementing the solution. What problems are you solving with the product? What benefits have you realized? We wanted to sole the ...