VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

Solid, flexible tool for startup testing needs

What do you like best? Targeting and editing tools very flexible What do you dislike? Sometimes a little confusing to configure tests properly What problems are you solving with the product? What benefits have you realized? Streamlines our AB testing needs. Helps to determine statistical significance of our experiments in an automated fasion.

Great support via chat, willing to take the time to explain check and even resolve problems.

What do you like best? Aditi was patient, informative and best of all willing to go in and make changes at my request to show me how correctly setting up something should look instead of just showing me support pages I had already looked up. What do you dislike? Nothing! Incredibly good support all around! What problems are you solving with the product? What benefits have you realized? Checking to see if my goal settings were correct, conflicts with other campaigns that were ...

Nice but I could go with Google Optimize for free

What do you like best? Very easy to use and also a very powerful tool for testing. What do you dislike? It is not offering much more value than Google Optimize which is for free. What problems are you solving with the product? What benefits have you realized? Easy way to make A/B tests.

A slick, user-friendly testing platform

What do you like best? I've found the learning curve on VWO to be much faster than other testing software I've used. I think the VWO Editor, that's used to set up test on-screen, is straightforward and was easy to figure out with little guidance. What do you dislike? I dislike the recent changes to the reporting interface Recommendations to others considering the product: I'd certainly recommend trying it. Considering the initial cost and ease of implementation, it's really worth ...

Delivers what it promises.

What do you like best? Lightning fast support, almost all requests get answered within 24 hours. What do you dislike? Technical glitches like tracking shows different results than Adobe Analytics or other internal tools which are in sync one with another. Recommendations to others considering the product: Try it, it's a pretty efficient solution with good pricing. Support team is great and eager to help with any technical questions. You get user recordings and heatmapping ...

VWO review

What do you like best? It's a very complete tool, with many options and it does a very good analysis of the data in every tests What do you dislike? It's pretty expensive, and you have to pay for each extension or if you want to do more interesting tests What problems are you solving with the product? What benefits have you realized? We improved performance in a lot of landing pages

Excellent tool

What do you like best? I can run test on multiple pages at the same time & see which performs the best. This helps increase our ROI. What do you dislike? It can not track all conversion which are not on page level but in database. Recommendations to others considering the product: I would definitely recommend the tool to others What problems are you solving with the product? What benefits have you realized? We are improving our landing page designs for better conversions.

Great features

What do you like best? We loved the ability to make observations and hypotheses and move them through the testing process with a Kanban board. What do you dislike? The numbers (pageviews website sessions) did not correlate with our Google Analytics numbers. What problems are you solving with the product? What benefits have you realized? We were able to fine tune our user journey by getting insights from heatmaps. We were able to improve our conversion rate through A/B testing.

VWO what do I know?

What do you like best? I love the A/B Testing. Without testing we would never exactly know if there was a better way to handle a situation. This includes checkout, cart, product pages, and much more. What do you dislike? The Target feature is a little too complex for the basic user and needs to be simplified. I would expect better results when being able to utilize every feature of the platform. Recommendations to others considering the product: Utilize as needed. Don't waste ...

Does exactly what it's supposed to do

What do you like best? The ease of use and reporting tools. Makes proving the ROI of the tool and CRO simple. What do you dislike? The test load times can be long so there you definitely need to have some developer knowledge to make tests run smoothly What problems are you solving with the product? What benefits have you realized? Usually all conversion rate opitmization tests. We've absolutely increased conversion rates and revenue.