Supermetrics Reviews in July 2025: User Ratings, Pros & Cons

"Strong Review"

What do you like best about Supermetrics? It is very simple and easy to use - it is very fast to load What do you dislike about Supermetrics? The shopify connector is really really weak, same w/ the klaviyo - revenue on Shopify does not line up. Recommendations to others considering Supermetrics: use it in a more simplistic form What problems is Supermetrics solving and how is that benefiting you? Sharing relevant content w/ clients regularly.

"It just works"

What do you like best about Supermetrics? While perhaps not the most robust fields extractor, Supermetrics is always innovating on adding new connections and rarely if ever has any downtime. You need reliable data and that's exactly what Supermetrics provides. What do you dislike about Supermetrics? The pricing options can be quite confusing and Supermetrics has seemed to stray from an all in one price that they had previously. As a power user, I'd much rather pay in bulk for a significant ...

"Great product for small to medium size agencies!"

What do you like best about Supermetrics? Automating reports has never been easier with Supermetrics What do you dislike about Supermetrics? Client admin access is often required. Missing support to Amazon Ads. What problems is Supermetrics solving and how is that benefiting you? Automating daily reports for more efficiencies

"Helpful, But Complicated"

What do you like best about Supermetrics? I like how responsive the program representatives are. Every time I reach out to them, they provide amazing service. What do you dislike about Supermetrics? Their product is incredibly complicated. I wish they had an easy tutorial view that'd give step-by-step instructions and helpful tips. What problems is Supermetrics solving and how is that benefiting you? Organization and management of advertising spend.

"Une expérience plutôt utile pour la connexion réseaux sociaux avec Datastudio."

What do you like best about Supermetrics? Pouvoir utiliser 1 licence pour de multiples connexion API (Facebook, Linkedin Twitter) What do you dislike about Supermetrics? Des connexions avec les API qui sautent régulièrement. What problems is Supermetrics solving and how is that benefiting you? De pouvoir obtenir de la data sur datastudio pour les réseaux sociaux (facebook, insta, linkedin, etc.) Le bénéfic est surtout dans la dataviz et le pilotage de dashboard.

"A very useful tool"

What do you like best about Supermetrics? Avoid Google's data sampling (Google Sheet connector) What do you dislike about Supermetrics? There is no date filter in reports. Sometimes is difficult to use for colleagues. What problems is Supermetrics solving and how is that benefiting you? I didn't have to buy GA360 :).

"Easy to Use Like No Other"

What do you like best about Supermetrics? I can integrate almost all online media services in one place, only with this tool. Easy to use and fast to learn. It's way ahead of its competitors. What do you dislike about Supermetrics? I can't say it's expensive, but in my case, it demands some effort because of the currency. The Brazilian Real is undervalued nowadays. Recommendations to others considering Supermetrics: You won't find a better partner to integrate all your online tools in one ...

"The best tool to automate your digital marketing reporting"

What do you like best about Supermetrics? Easy to use, never had issues with bugs or downtime etc. I've been using it over 6 years, (the Google Sheets license) the tool itself hasn't changed much but is constantly expanding in terms of connectors. What do you dislike about Supermetrics? The renewed pricing model. With the latest update it's become quite hard for agencies to work with Supermetrics for multiple clients. What problems is Supermetrics solving and how is that benefiting you? I ...

"Incredibly useful tool for reporting and analysis"

What do you like best about Supermetrics? Being able to bring data from multiple sources into one place, on a schedule, is so useful. What do you dislike about Supermetrics? There is little to dislike. Supermetrics queries can fail but this is almost always down to issues with the APIs, rather than a problem with the tool itself. What problems is Supermetrics solving and how is that benefiting you? A lot of our internal reports for trading and marketing are based on data managed by Supermetrics.

"Very usefull products"

What do you like best about Supermetrics? They offer excellent and well-documented products containing some valuable time-saving features. What do you dislike about Supermetrics? Tech support is a little lacking. Also, some partners may impose unnecessary limitations when interacting with Supermetrics tools. What problems is Supermetrics solving and how is that benefiting you? I connect a diverse array of data sources to my dashboards and google sheets.