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Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

Streamline your marketing metrics with Supermetrics.

4.1

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Supermetrics Reviews & Ratings

4.1

Very Good

Based on 221 ratings & 711 reviews

Rating Distribution

Excellent

(460)

Very Good

(211)

Good

(21)

Poor

(6)

Terible

(13)

Supermetrics pros and cons

  • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

  • A wide variety of connectors lets users combine many data sources in one place.

  • Integration with Looker Studio and Google Sheets automates reporting effectively.

  • Customer support is responsive and helpful.

  • Many reviewers find the pricing high, especially for sole traders or small users.

  • Some report occasional bugs, instability or needing to reconnect data sources.

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Showing 631-640 out of 711

RH

Robyn H

09/28/21

5 out of 5

"Me and my clients LOVE Supermetrics! 👏"

What do you like best about Supermetrics? I love the ability to effortlessly create engaging dashboards, combine data sources, and create meaningful data visualizations that help quantify data and turn it into actionable insights. There is no shortage of data in digital marketing, so having this ability is massively important in my business. What do you dislike about Supermetrics? Sometimes it's slow to load, but it's a lot of data being synthesized at once, so I get it. Recommendations to ...

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SS

Sotirios S

09/28/21

5 out of 5

"Awesome Reporting Connector!"

What do you like best about Supermetrics? Integrates with almost all the digital platforms seamlessly. Enhances reporting capabilities and the customer service is fast and efficient. What do you dislike about Supermetrics? More pricing options for non-power users What problems is Supermetrics solving and how is that benefiting you? Automated reporting for Facebook and LinkedIn Ads. Enhanced Search Console Reports. The software helped us to add a lot of value to our existing clients and win ...

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AU

Anonymous User

09/28/21

5 out of 5

"Connectors that Add Value"

What do you like best about Supermetrics? My favorite thing about Supermetrics is the support I get when I run into an error, it's simple for me to reach out and gain insight immediately on how to problem-solve. The Supermetrics team is always involved and interested in finding a solution, I never feel like they just throw a link at me and expect me to figure it out. This partnership is a great addition to the platform in itself. I always recommend Supermetrics to clients. What do you ...

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AU

Anonymous User

09/28/21

3 out of 5

"Helpful, But Complicated"

What do you like best about Supermetrics? I like how responsive the program representatives are. Every time I reach out to them, they provide amazing service. What do you dislike about Supermetrics? Their product is incredibly complicated. I wish they had an easy tutorial view that'd give step-by-step instructions and helpful tips. What problems is Supermetrics solving and how is that benefiting you? Organization and management of advertising spend.

AU

Anonymous User

09/27/21

3.5 out of 5

"Une expérience plutôt utile pour la connexion réseaux sociaux avec Datastudio."

What do you like best about Supermetrics? Pouvoir utiliser 1 licence pour de multiples connexion API (Facebook, Linkedin Twitter) What do you dislike about Supermetrics? Des connexions avec les API qui sautent régulièrement. What problems is Supermetrics solving and how is that benefiting you? De pouvoir obtenir de la data sur datastudio pour les réseaux sociaux (facebook, insta, linkedin, etc.) Le bénéfic est surtout dans la dataviz et le pilotage de dashboard.

TV

Teun v

09/24/21

5 out of 5

"The best tool to automate your digital marketing reporting"

What do you like best about Supermetrics? Easy to use, never had issues with bugs or downtime etc. I've been using it over 6 years, (the Google Sheets license) the tool itself hasn't changed much but is constantly expanding in terms of connectors. What do you dislike about Supermetrics? The renewed pricing model. With the latest update it's become quite hard for agencies to work with Supermetrics for multiple clients. What problems is Supermetrics solving and how is that benefiting you? I ...

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AU

Anonymous User

09/24/21

5 out of 5

"A very useful tool"

What do you like best about Supermetrics? Avoid Google's data sampling (Google Sheet connector) What do you dislike about Supermetrics? There is no date filter in reports. Sometimes is difficult to use for colleagues. What problems is Supermetrics solving and how is that benefiting you? I didn't have to buy GA360 :).

AU

Anonymous User

09/24/21

5 out of 5

"Incredibly useful tool for reporting and analysis"

What do you like best about Supermetrics? Being able to bring data from multiple sources into one place, on a schedule, is so useful. What do you dislike about Supermetrics? There is little to dislike. Supermetrics queries can fail but this is almost always down to issues with the APIs, rather than a problem with the tool itself. What problems is Supermetrics solving and how is that benefiting you? A lot of our internal reports for trading and marketing are based on data managed by Supermetrics.

TR

Thiago R

09/24/21

5 out of 5

"Easy to Use Like No Other"

What do you like best about Supermetrics? I can integrate almost all online media services in one place, only with this tool. Easy to use and fast to learn. It's way ahead of its competitors. What do you dislike about Supermetrics? I can't say it's expensive, but in my case, it demands some effort because of the currency. The Brazilian Real is undervalued nowadays. Recommendations to others considering Supermetrics: You won't find a better partner to integrate all your online tools in one ...

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EC

EDUARDO C

09/23/21

4 out of 5

"Very usefull products"

What do you like best about Supermetrics? They offer excellent and well-documented products containing some valuable time-saving features. What do you dislike about Supermetrics? Tech support is a little lacking. Also, some partners may impose unnecessary limitations when interacting with Supermetrics tools. What problems is Supermetrics solving and how is that benefiting you? I connect a diverse array of data sources to my dashboards and google sheets.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].