Supermetrics Reviews in July 2025: User Ratings, Pros & Cons

"Really convenient to collect marketing data through supermetrics"

What do you like best about Supermetrics? timesaving way to collect marketing data from multiple platforms What do you dislike about Supermetrics? a little bit pricy, sometimes the function breaks down or keeps running for long long time. What problems is Supermetrics solving and how is that benefiting you? integrate different data sources with an easy-use and convenient interface

"The best way to hook up your data studio"

What do you like best about Supermetrics? I love how easy it is to hook up all the social media platforms to Google Data Studio-couldn't be easier What do you dislike about Supermetrics? I find it difficult to create a custom metric all the times, combinid different data sources. What problems is Supermetrics solving and how is that benefiting you? Seeing the full picture of our marketing and giving the client a full, real-time look at what they're running.

"Essential tool to connect data sources to Google Data Studio"

What do you like best about Supermetrics? I like their Google Sheets connectors for Facebook, Instagram, LinkedIn, and Mailchimp. Supermetrics streamlines our process for monthly reporting by helping us automatically pull data straight from the source, already formatted in a way that's compatible with Google Data Studio. I like using the Sheets connector (rather than the Data Studio connector directly) so that we have more flexibility to manipulate the data in the way we need (adding extra ...

"Great for quick downloading of data from Google Ads, Analytics and Microsoft Ads"

What do you like best about Supermetrics? The amount of detail allowed for different date ranges and filters. This will enable you to download specific data requirements, and by using labels and/or campaign titles, it is even easier. This allows us to run complicated budget metrics making sure we are always on top of our clients spends. What do you dislike about Supermetrics? Occasionally the automated data grab does not complete for no apparent reason, which means you sometimes get ...

"Supermetrics is Essential for Performance/Growth Marketing"

What do you like best about Supermetrics? Supermetrics is the BEST platform for pulling data from ad platforms into Google Data Studio and Google Sheets What do you dislike about Supermetrics? The Shopify Connector is really slow, and doesn't work for Google Data Studio if you have a large website. The connector for Google sheets works but is really slow. The pricing just went up which is understandable but I miss the option to pay for an unlimited license and not have to pay for additional ...

"If one-size-fits-all isn't for you, there's only Supermetrics for your bespoke solution"

What do you like best about Supermetrics? Supermetrics gives you almost full control over the data you're analysing. What do you dislike about Supermetrics? Although Supermetrics is clearly a bespoke solution, some more premade templates would be welcomed. What problems is Supermetrics solving and how is that benefiting you? We use Supermetrics to manipulate and present social and digital media data.

"Me and my clients LOVE Supermetrics! 👏"

What do you like best about Supermetrics? I love the ability to effortlessly create engaging dashboards, combine data sources, and create meaningful data visualizations that help quantify data and turn it into actionable insights. There is no shortage of data in digital marketing, so having this ability is massively important in my business. What do you dislike about Supermetrics? Sometimes it's slow to load, but it's a lot of data being synthesized at once, so I get it. Recommendations to ...

"Awesome Reporting Connector!"

What do you like best about Supermetrics? Integrates with almost all the digital platforms seamlessly. Enhances reporting capabilities and the customer service is fast and efficient. What do you dislike about Supermetrics? More pricing options for non-power users What problems is Supermetrics solving and how is that benefiting you? Automated reporting for Facebook and LinkedIn Ads. Enhanced Search Console Reports. The software helped us to add a lot of value to our existing clients and win ...

"Great Tool That Cuts Work Time and Provides Data all in one place"

What do you like best about Supermetrics? The ability to pull so many different data sources into one place. What do you dislike about Supermetrics? Some of the data sources like Mailchimp are in multiple different data lists. It makes it difficult to get the right data because you don't know which one is the right one for what you are trying to pull. What problems is Supermetrics solving and how is that benefiting you? I use Supermetrics to create my monthly reports for clients marketing ...

"Great piece of kit for our reporting."

What do you like best about Supermetrics? The ability to link Supermetrics to multiple different data sources which makes my reporting a lot easier in datastudio. Instead of the client chasing a report i provide a live link with their campaigns on. What do you dislike about Supermetrics? Having to pay for extra connections. I.e. it links with all our facebook and programmatic platforms but to get it to link to admanager is extra. What problems is Supermetrics solving and how is that ...