Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"Great solution for marketing data"

What do you like best about Supermetrics? Very easy to use, helpful when combining key metrics What do you dislike about Supermetrics? Cost can be a bit high depending on where you need to send data What problems is Supermetrics solving and how is that benefiting you? Easily build marketing dashboards

"Supermetrics has made reporting and budget pacing on digital campaigns much easier"

What do you like best about Supermetrics? The ability to automate data refreshes across all the paid media channels that we manage for our clients saves us a lot of manual work. We use it for sharing performance updates and for tracking budget pacing. What do you dislike about Supermetrics? Not much to dislike. Once you gain an understanding of how to schedule the automated refreshes you just need to make sure your data connections stay intact. Recommendations to others considering ...

"Supermetrics is a helpful tools"

What do you like best about Supermetrics? it's very easy for me to connect data sources What do you dislike about Supermetrics? sometimes it cannot execute the queries or someday I got an error message then I come to the GG sheet just refresh the query and that's it. it tasks much time for waiting the popup and right-hand side when click the difference cell that have a query What problems is Supermetrics solving and how is that benefiting you? connect the data and it's easy

"Facebook reporting automated"

What do you like best about Supermetrics? Supermetrics allows you to report at a granular level. It's essentially a pivot table on steroids. What do you dislike about Supermetrics? The only dislike I have is that it's sometimes challenging to manage sheets with many queries. It gets confusing at scale with complex builds. What problems is Supermetrics solving and how is that benefiting you? It isn't easy to see trends in Facebook ads manager. Supermetrics allowed me to see week over week ...

"Amazing tool that's helped a ton with faster/better reporting, but prices have skyrocketed."

What do you like best about Supermetrics? Functionality balances ease of use and custom options well. What do you dislike about Supermetrics? Pricing shot up violently. Also, no Amazon connector. Recommendations to others considering Supermetrics: It's an awesome tool, but huge pricing jump might not make it worth it compared to some cheaper solutions, though they might follow suit at some point. What problems is Supermetrics solving and how is that benefiting you? Bringing all necessary ...

"My experience has been really good. Cut time on reporting and the team loves it."

What do you like best about Supermetrics? Efficient and saves time. reporting has become much easier What do you dislike about Supermetrics? took a little bit of time for the team to gert used to. could help with better training Recommendations to others considering Supermetrics: Make sure you take a bit of training to make it easier to use and understand integrations with platforms What problems is Supermetrics solving and how is that benefiting you? Reporting for clients campaigns. ...

"Can't imagine reporting without it"

What do you like best about Supermetrics? The Sheets / Studio connections for ads platforms and Shopify are must-use What do you dislike about Supermetrics? Supermetrics does require a bit of googling / Reddit searching to troubleshoot What problems is Supermetrics solving and how is that benefiting you? Supermetrics is the best way to automate reporting on ecommerce

"Really convenient to collect marketing data through supermetrics"

What do you like best about Supermetrics? timesaving way to collect marketing data from multiple platforms What do you dislike about Supermetrics? a little bit pricy, sometimes the function breaks down or keeps running for long long time. What problems is Supermetrics solving and how is that benefiting you? integrate different data sources with an easy-use and convenient interface

"High pêrforming add-ins for Excel and Google Sheets"

What do you like best about Supermetrics? Ease of use and intuitive interface. Responsive support in case of issues. What do you dislike about Supermetrics? There is nothing about Supermetrics that I dislike. What problems is Supermetrics solving and how is that benefiting you? Automated import of data from various data sources such Google Analytics and Google Ads in order to get these into very specific report formats in Excel and Google Sheets.

"Supermetrics is the best way to have my Google Analytics updated with external information"

What do you like best about Supermetrics? Having my Google Analytics automatically updated with information coming from external platforms like Facebook/Criteo... What do you dislike about Supermetrics? Not very user-friendly at the beginning. Recommendations to others considering Supermetrics: I do recommend using this platform. What problems is Supermetrics solving and how is that benefiting you? I'm having my Google Analytics automatically updated with information coming from external ...