Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"PPC Account Management/Reporting Life Saver"

What do you like best about Supermetrics? Allows me to make hyper-customized reporting dashboards for my clients based on their needs. Because I use the Sheets Plugin, I can also account for tracking errors by manually incorporating conversion data when/if there is an issue. Because these reports can be so specific client-focused, I completely automate my month-end reporting by having daily updated live dashboards to which I give clients access to. I have been using Super Metrics for about ...

"Easy and affordable connecter for analytics"

What do you like best about Supermetrics? Supermetrics contains most (if not all) of the connectors I need to show actionable data on Google Data Studio dashboards. Their support team is also very friendly and helpful. What do you dislike about Supermetrics? Some of the connectors are not 100% intuitive. The fault lies more with how the data sources organize their data in the API, but it can cause some confusion when connecting. Recommendations to others considering Supermetrics: Make sure ...

"Supermetrics is my go-to tool for analyzing campaign data"

What do you like best about Supermetrics? Supermetrics is highly intuitive to use, feature-rich, and saves valuable time for me as a campaign manager. What do you dislike about Supermetrics? The pricing model got much more expensive over the years. What problems is Supermetrics solving and how is that benefiting you? Saving time on reporting, analyzing campaign data and campaign optimization

"Loved it, but can be buggy sometimes"

What do you like best about Supermetrics? I love being able to pull fb data to our google sheets! Automatically and every day without any other hassles What do you dislike about Supermetrics? It can break a lot of times without any reason and we have to manually fix it What problems is Supermetrics solving and how is that benefiting you? We solved having to manually input our data

"The product and customer support are amazing all the time!"

What do you like best about Supermetrics? We'd use supermetrics in our growth marketing agency to build strong reports and share with our clients in data studio. Supermetrics allow us to elevate our agency service. What do you dislike about Supermetrics? It would be awesome if you can offer support in Spanish. Also the initial setup was complicated for us because it's not clear how to setup your account. Sometimes also we experience disconnections from data sources without reason and our ...

"difficult"

What do you like best about Supermetrics? being able to access a list of flat data on a sheet, which is for now the license we have. What do you dislike about Supermetrics? the errors in the apis, especially in facebook and intagram. It is currently where we work the longest. clients see reports broken by constant error Recommendations to others considering Supermetrics: api errors make our work more complicated What problems is Supermetrics solving and how is that benefiting you? lately it ...

"Good but pricing has gotten untenable"

What do you like best about Supermetrics? It's featured are good and connections are best What do you dislike about Supermetrics? The pricing models are bad. They should be based in usage not users Recommendations to others considering Supermetrics: Look for cheaper alternatives What problems is Supermetrics solving and how is that benefiting you? Reporting mainly

"Good core product - Very Glitchy and poorly maintained"

What do you like best about Supermetrics? I love all the intricate connections, and the query tool is very intuitive and easy to use. I primarily use Google Sheets as a connection device. I do not know of other competitors that have the same connections as Supermetrics. What do you dislike about Supermetrics? It's SO glitchy. And so many things crash and stop working. Meaning all my dashboards break as I can't rely on Supermetrics to keep up with the API calls. I am consistently having to ...

"Best Data Studio Connector"

What do you like best about Supermetrics? The ease with which it is possible to connect singular Data sources with Data Studio. It gives me the flexibility to add data from new channels and I can just add the data up in my sheets. What do you dislike about Supermetrics? I would like to see a better "add on" Model for the pricing. Buying a package is great because there is a lot included but at the same time, I am paying for a lot of things I just simply won't need. What problems is ...

"Great tool, but reliability has gotten significantly worse"

What do you like best about Supermetrics? The ability to pull stuff in from different platforms is invaluable What do you dislike about Supermetrics? Reliability has gotten pretty bad since Facebook changes this summer. It is getting so bad it's beginning to take away the efficiencies I gained by using Supermetrics. What problems is Supermetrics solving and how is that benefiting you? Manual pulling of data from ad platforms. Increased time to analyze performance and make improvements, as ...