Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"Very useful to keep your data all in one place"

What do you like best about Supermetrics? It's very easy to use; we primarily use the connectors with Google Data Studio. There are free connectors available from various sources, but I find Supermetrics a trustworthy and reliable source. What do you dislike about Supermetrics? Overall there aren't many dislikes; it does the job we require it to do! Recommendations to others considering Supermetrics: Friendly team to work with and supportive when needed. What problems is Supermetrics ...

"Very simple to use, for efficients Data Studios reports"

What do you like best about Supermetrics? It's easy to use, we can set up easily many sources on our Data Studios reports. We use it to plug Facebook ads, Instagram Ads, Google Ads, Analytics and Bing Ads to Data studio. What do you dislike about Supermetrics? When we have several accounts, it can sometime be difficult to plug a source with the right account. But the support is helpful and this is no more a problem. What problems is Supermetrics solving and how is that benefiting you? The ...

"Powerful functionality, some improvements for visualisations with Salesforce"

What do you like best about Supermetrics? The data connector is able to fetch all fields and metrics and using the API's is easily identifiable. The templates help to give ideas for how to visualise your data What do you dislike about Supermetrics? Some fields due to their data type are restricted, I have given this feedback. For most programs its not noticeable but Salesforce has a few restrictions. What problems is Supermetrics solving and how is that benefiting you? end-to-end campaign ...

"Great Tool for Reporting"

What do you like best about Supermetrics? There are such a variety of connectors to use with Data Studio - which makes getting data into reports easy and allows me to create reports that are consistent across ad networks. Ads + Analytics Connector is great for doing roll-up reports, I can't wait to see more paid media options added! They are very good with replying to help tickets and helping to troubleshoot any of the issues I've had. What do you dislike about Supermetrics? The interface ...

"Marketing Agency Review For SuperMetris"

What do you like best about Supermetrics? I love that it allows us to get further insight on data in a world that is clearly struggling with data collection! What do you dislike about Supermetrics? The only thing I dislike about it is how sometimes there are glitches hooking up the software and it can be time consuming to troubleshoot. What problems is Supermetrics solving and how is that benefiting you? We're solving tracking issues with IOS by collecting UTM data and blending it with our ...

"Best software for automation but pricy"

What do you like best about Supermetrics? Has the best integrations to all major ad platforms What do you dislike about Supermetrics? Gets expensive when you need to add additional connectors What problems is Supermetrics solving and how is that benefiting you? Time saving automation

"Supermetrics is the central reporting tool for us - a vital way of presenting & analysing data"

What do you like best about Supermetrics? The supermetrics for Google sheets sidebar is essential, as well as the schedules reports. Combining multiple accounts into single reports is also valuable. What do you dislike about Supermetrics? Duplicating entire Google Sheets tabs & modifying the filters in one process would be a good addition. This is a tricky task as it requires manual work. Recommendations to others considering Supermetrics: Supermetrics is a tool for both client facing & ...

"Has Made Me Look Great for My Clients!"

What do you like best about Supermetrics? How many connections there are. I've been able to connect so many applications into one report, which has made my reporting so much easier to understand. What do you dislike about Supermetrics? The cost for additional connections or upgrading to the premium. I love the tool, but it can be hard to justify those higher costs as just a one-woman shop. What problems is Supermetrics solving and how is that benefiting you? I know where my client's ...

"Best Available Service To Connect The Dots From Everywhere"

What do you like best about Supermetrics? The plug-and-play ability to adjust metrics to report on the things that really matter for clients. It helps me show my clients what is really happening with their marketing efforts across all channels. What do you dislike about Supermetrics? I would say the amount unt of times things get disconnected. I can understand that fields from API"s get changed but I think the major ones always seem to be the same so my "auto" reports don't crash so ...

"I sense that any limitations in the data provisions are due to data sources. A very good tool!"

What do you like best about Supermetrics? I appreciate the intuitive interface and the robust documentation. What do you dislike about Supermetrics? No significant downsides. Sometimes I do wish that I had more specifics about precise metric and dimension definitions, but I'm not sure that precision is possible given the data they're working with. What problems is Supermetrics solving and how is that benefiting you? I can have all data about marketing and social media together in one place, ...