Supermetrics Reviews in July 2025: User Ratings, Pros & Cons

"A key tool for multi-platform marketers"

What do you like best about Supermetrics? Supermetrics offers a lot of connectors with multiple platforms, including the most used for paid media: Google Ads & Facebook Ads. Also, they update their products very often, so we don't worry about changes on platforms. What do you dislike about Supermetrics? We use the Add-on for Google Sheets, which works fine most of the time, but the interface is not the best, there are a lot of parameters to set, and you don't have a chance to see everything ...

"Good product but expensive"

What do you like best about Supermetrics? Lots of available data sources and good integration with Google Sheets. What do you dislike about Supermetrics? Cost and pricing has increased over the years. What problems is Supermetrics solving and how is that benefiting you? Reporting for clients is now automated.

"Supermetrics has made decision making much easier!"

What do you like best about Supermetrics? The ability to consolidate all our used digital spend channels into one area has been perfect for our business What do you dislike about Supermetrics? We don't have anything that isn't working in this space. As far as further development, they are constantly adding news channels which helps What problems is Supermetrics solving and how is that benefiting you? We've been able to consolidate all of our marketing spend into one dashboard using ...

"If you are a digital marketing agency you need Supermetrics"

What do you like best about Supermetrics? Supermetrics supercharges your Datastudio reports. Support is really good as well What do you dislike about Supermetrics? There is no Live Chat support only email support What problems is Supermetrics solving and how is that benefiting you? It enables me to do better reporting to help my clients get better insights

"Good, robust and efficient ! (but expensive)"

What do you like best about Supermetrics? It just works.Social networks have changed many times since I plugged Supermetrics in, and it has always been smooth changes Plus all new features from APIs are injected. What do you dislike about Supermetrics? Real lack of documentation per channel, with detailed informations about fields, and their meaning. Sometimes you have to take wild guess about what figure mean, as they might be reinterepreted from the one from social ...

"Can't work without it"

What do you like best about Supermetrics? I like the ability to see data from many different sources in one place. as a marketer, I need to see our performance with cost metrics, and only with sabermetrics, I can see CPA by channel (Google, Facebook, Linkedin etc.). What do you dislike about Supermetrics? auto-refresh not very stable and reliable Recommendations to others considering Supermetrics: if you work in a small company with no strong BI team yet, create the data you need in one ...

"Great Tool for Quick Insights"

What do you like best about Supermetrics? The ease of integration with spreadsheet tools, data visualization tools, and breadth of platform connectors are unmatched. What do you dislike about Supermetrics? Not always, but from time to time, the connectors can be a bit buggy, and you have to disconnect and reconnect the data source. What problems is Supermetrics solving and how is that benefiting you? Tracking our baseline social stats is the primary use of SuperMetrics. Being able to see, ...

"sometimes data cannot be synced"

What do you like best about Supermetrics? The integration of the connector is easy, has multiple types of data to choose from. What do you dislike about Supermetrics? The syncing of data is not very reliable. Even though its the same format but a different date. Recommendations to others considering Supermetrics: Improve loading times when fetching data. Data can be sync in more realtime too What problems is Supermetrics solving and how is that benefiting you? There data sync is having ...

"Very simple to use, for efficients Data Studios reports"

What do you like best about Supermetrics? It's easy to use, we can set up easily many sources on our Data Studios reports. We use it to plug Facebook ads, Instagram Ads, Google Ads, Analytics and Bing Ads to Data studio. What do you dislike about Supermetrics? When we have several accounts, it can sometime be difficult to plug a source with the right account. But the support is helpful and this is no more a problem. What problems is Supermetrics solving and how is that benefiting you? The ...

"Great Tool for Reporting"

What do you like best about Supermetrics? There are such a variety of connectors to use with Data Studio - which makes getting data into reports easy and allows me to create reports that are consistent across ad networks. Ads + Analytics Connector is great for doing roll-up reports, I can't wait to see more paid media options added! They are very good with replying to help tickets and helping to troubleshoot any of the issues I've had. What do you dislike about Supermetrics? The interface ...