Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"A good tool to connect your data with Google Data Studio"

What do you like best about Supermetrics? May possible sources, mostly easy to handle. What do you dislike about Supermetrics? For some sources you only have a trial and you have to buy them extra. What problems is Supermetrics solving and how is that benefiting you? You have to refresh the connections regularly because of new metrics or changes from the social media channels

"Useful but with many limitation and overpriced"

What do you like best about Supermetrics? The useful plugin in google sheets. I like how easy it is to edit queries also from the tab, not only the UI. Scheduling per hour is also beneficial. I'm happy to see a better documentation in place now. What do you dislike about Supermetrics? The biggest downside is the pricing. When we pay for an enterprise product, we expect an enterprise solution and support. SM is far from that today and we are actively looking for replacements. The price model ...

"Great Swiss knife tool for campaign data import"

What do you like best about Supermetrics? I love Supermetrics because they let you start working on dashboards and trackers for online campaigns and organic social media channels with just intermediate spreadsheet skills and without needing the support of the data analytics experts. With Supermetrics we managed to build a fully automated set of trackers and dashboards that provide the brand marketing team with insights and easy access to raw data for any kind of ad hoc analysis. What do you ...

"Super useful to be data-driven digital marketer"

What do you like best about Supermetrics? having many data sources to be connected and blend them. What do you dislike about Supermetrics? I don't like number formatting. Sometimes it just doesnt match with the original format and it needs to be discussed with Customer support all the time. Recommendations to others considering Supermetrics: Solve number formatting issue. Thats that only issue that I faced. And also, on Google Analytics, it seems we can't enter more than one login ...

"I think it is a very useful tool when you need to connect different data sources in datastudio."

What do you like best about Supermetrics? Ease of use, without the need for prior knowledge. What do you dislike about Supermetrics? Customer service is slow and does not always offer personalized answers but generic ones. What problems is Supermetrics solving and how is that benefiting you? We use it to connect different data sources (Facebook, LinkedIn, Salesforce) in data studio and create reports on the performance of our digital campaigns.

"using to take control of multichannel reporting"

What do you like best about Supermetrics? multiple attribution windows make it easy to compare across multiple platforms and settings What do you dislike about Supermetrics? sometimes blends run slow and doesn't have perfect depth for measuring retail impact of google & facebook campaigns simultaneously What problems is Supermetrics solving and how is that benefiting you? lack of cross-channel reporting is a big one. the benefits have also been being able to continue viewing multiple ...

"Reporting Life (and Time) Saver"

What do you like best about Supermetrics? I've been using Supermetrics for about three years now and it's a huge help for pulling data from multiple sources and compiling all the data into one Google sheet. We're able to create holistic reporting but also segment out each channel. Also, you can set specific filters for which data you want to pull and it refreshes pretty quickly. What do you dislike about Supermetrics? The triggers for refreshes are hit or miss. I don't usually trust them. ...

"Supermetrics Review"

What do you like best about Supermetrics? I really like to use Supermetrics with Google Sheets. I can have the data which I need in seconds without any sampling. It is the biggest problem with Google Analytics Universal and Supermetrics helped me to solve this problem. What do you dislike about Supermetrics? Viewing or modifying past queries in the sidebar is not working well. Sometimes it shows the past query in a particular sheet sometimes it does not. Blending data sources is not ...

"Must to have for Facebook Ads report"

What do you like best about Supermetrics? I use supermetrics product for my report about Facebook Ads for all my client. I used other platform, but this is the best for ux and customer support What do you dislike about Supermetrics? I think nothing, supermetrics have all i need to create a great report What problems is Supermetrics solving and how is that benefiting you? Of course all about Facebook ads

"A Tool That Makes My Life Easy"

What do you like best about Supermetrics? Integration to Datastudio is helpful. I like the feature of picking up data in real time. I am using supermetrics for datastudio. It gives more metrics and platforms compared to competitors What do you dislike about Supermetrics? Some metrics works for one datastudio report and not for the other and some metrics are missing in some social media platforms. We have to wait too long for customer care to respond with our problems.If you can improve ...