Supermetrics Reviews in July 2025: User Ratings, Pros & Cons

"Reporting Life (and Time) Saver"

What do you like best about Supermetrics? I've been using Supermetrics for about three years now and it's a huge help for pulling data from multiple sources and compiling all the data into one Google sheet. We're able to create holistic reporting but also segment out each channel. Also, you can set specific filters for which data you want to pull and it refreshes pretty quickly. What do you dislike about Supermetrics? The triggers for refreshes are hit or miss. I don't usually trust them. ...

"integrate all the marketing data together"

What do you like best about Supermetrics? I like that it can be integrated different kinds of marketing platforms like google ads, facebook etc. I can see all the spend and ROI information together with this tool . What do you dislike about Supermetrics? Some channels do not exist like RTB HOuse, the tool should be more useful and get integrated with other local tools. Also, it was hard to get supoort too. It must be developped. What problems is Supermetrics solving and how is that ...

"Good"

What do you like best about Supermetrics? My best is the simplicity creating connections and data mashup in my repots What do you dislike about Supermetrics? The platform is very slow accessing the data at times. Having to process the data every time penalizes it compared to more traditional BI solutions Recommendations to others considering Supermetrics: Supermetrics has helped me to generate the monitoring reports of my networks and websites without having to worry about the configuration ...

"A good tool to connect your data with Google Data Studio"

What do you like best about Supermetrics? May possible sources, mostly easy to handle. What do you dislike about Supermetrics? For some sources you only have a trial and you have to buy them extra. What problems is Supermetrics solving and how is that benefiting you? You have to refresh the connections regularly because of new metrics or changes from the social media channels

"Useful but with many limitation and overpriced"

What do you like best about Supermetrics? The useful plugin in google sheets. I like how easy it is to edit queries also from the tab, not only the UI. Scheduling per hour is also beneficial. I'm happy to see a better documentation in place now. What do you dislike about Supermetrics? The biggest downside is the pricing. When we pay for an enterprise product, we expect an enterprise solution and support. SM is far from that today and we are actively looking for replacements. The price model ...

"using to take control of multichannel reporting"

What do you like best about Supermetrics? multiple attribution windows make it easy to compare across multiple platforms and settings What do you dislike about Supermetrics? sometimes blends run slow and doesn't have perfect depth for measuring retail impact of google & facebook campaigns simultaneously What problems is Supermetrics solving and how is that benefiting you? lack of cross-channel reporting is a big one. the benefits have also been being able to continue viewing multiple ...

"Trustworthy but slow and limited connectors"

What do you like best about Supermetrics? Once Supermetrics is set up you can create powerful reports both for customer reporting as well as data analytics. It saves us a lot of time creating manual reports. What do you dislike about Supermetrics? There are a few issues we don't like. The first one is that our reports are extremely slow which can be quite frustrating in meetings. Another issue is that some of the connectors we need either are not available or cost extra. What problems is ...

"Supermetrics Review"

What do you like best about Supermetrics? I really like to use Supermetrics with Google Sheets. I can have the data which I need in seconds without any sampling. It is the biggest problem with Google Analytics Universal and Supermetrics helped me to solve this problem. What do you dislike about Supermetrics? Viewing or modifying past queries in the sidebar is not working well. Sometimes it shows the past query in a particular sheet sometimes it does not. Blending data sources is not ...

"A Tool That Makes My Life Easy"

What do you like best about Supermetrics? Integration to Datastudio is helpful. I like the feature of picking up data in real time. I am using supermetrics for datastudio. It gives more metrics and platforms compared to competitors What do you dislike about Supermetrics? Some metrics works for one datastudio report and not for the other and some metrics are missing in some social media platforms. We have to wait too long for customer care to respond with our problems.If you can improve ...

"Must to have for Facebook Ads report"

What do you like best about Supermetrics? I use supermetrics product for my report about Facebook Ads for all my client. I used other platform, but this is the best for ux and customer support What do you dislike about Supermetrics? I think nothing, supermetrics have all i need to create a great report What problems is Supermetrics solving and how is that benefiting you? Of course all about Facebook ads