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Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

Streamline your marketing metrics with Supermetrics.

4.1

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Supermetrics Reviews & Ratings

4.1

Very Good

Based on 221 ratings & 711 reviews

Rating Distribution

Excellent

(460)

Very Good

(211)

Good

(21)

Poor

(6)

Terible

(13)

Supermetrics pros and cons

  • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

  • A wide variety of connectors lets users combine many data sources in one place.

  • Integration with Looker Studio and Google Sheets automates reporting effectively.

  • Customer support is responsive and helpful.

  • Many reviewers find the pricing high, especially for sole traders or small users.

  • Some report occasional bugs, instability or needing to reconnect data sources.

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Showing 501-510 out of 711

AU

Anonymous User

11/23/21

4.5 out of 5

"Supermetrics Makes Monday Mornings Easier"

What do you like best about Supermetrics? I like how it is able to connect to the Facebook Insights, Facebook Ads, Google Analytics, and DFP and create a single report from all those various sources. Plus it does all of this automatically for you so you can begin your analysis immediately when you login in the morning. What do you dislike about Supermetrics? If your security key, for Facebook for example, gets changed because of a password change it is really hard to get everything ...

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AU

Anonymous User

11/23/21

5 out of 5

"Enables me to control and consolidate my Ad Tech data as needed"

What do you like best about Supermetrics? I'm able to pull in platform data from Facebook, Google, Shopify, and other sources into a consolidated view outside of each individual source. What do you dislike about Supermetrics? It's not always the easiest to manipulate queries, but once you get the hang of how to verify a query setup, it's not too bad. A bit of a learning curve. What problems is Supermetrics solving and how is that benefiting you? Supermetrics allows me to get a holistic view ...

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AU

Anonymous User

11/23/21

5 out of 5

"Great!"

What do you like best about Supermetrics? How easy it is to use and how easy it is to manage data. What do you dislike about Supermetrics? It can possibly be a bit complicated for anyone who doesn't understand What problems is Supermetrics solving and how is that benefiting you? I'm solving all the problems related to data studio, supermetrics makes it easy to connect data

AU

Anonymous User

11/23/21

4 out of 5

"Very good data grabber"

What do you like best about Supermetrics? Supermetrics is an extremely helpful tool for digital marketers and agencies. It allows you to download your advertising performance data into Sheets, Excel, Big Query, Data studio, and other platforms for analysis and reporting. What do you dislike about Supermetrics? We have been using Supermetrics for years so we are pretty advanced users. Sometimes we run into specific issues / bugs, but for the most part, the system works quite well and is a ...

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TA

Thanaporn A

11/23/21

4.5 out of 5

"Great tools for real-time overall marketing channels"

What do you like best about Supermetrics? Can connect to most of the marketing tools and see all data in one place What do you dislike about Supermetrics? edit queries are sometimes hard to manage What problems is Supermetrics solving and how is that benefiting you? I can see all marketing channels data in one place and help me control budget and optimize better

AC

Aurélien C

11/23/21

4 out of 5

"Outil indispensable"

What do you like best about Supermetrics? Outil indispensable pour tous les marketeurs digitale! Un support efficace et réactif What do you dislike about Supermetrics? Quelques bug qui nécessitent des refresh manuelles What problems is Supermetrics solving and how is that benefiting you? Gain de temps de reporting des différents leviers de paie acquisition

AU

Anonymous User

11/23/21

4 out of 5

"Data brought together"

What do you like best about Supermetrics? Data integration made easier, thankfully. What do you dislike about Supermetrics? How some metrics I require don't go together Recommendations to others considering Supermetrics: I would recommend these to improve analysis and reporting capabilities What problems is Supermetrics solving and how is that benefiting you? Easier to build dashboards with useful metrics in one place

AU

Anonymous User

11/22/21

3 out of 5

"Trustworthy but slow and limited connectors"

What do you like best about Supermetrics? Once Supermetrics is set up you can create powerful reports both for customer reporting as well as data analytics. It saves us a lot of time creating manual reports. What do you dislike about Supermetrics? There are a few issues we don't like. The first one is that our reports are extremely slow which can be quite frustrating in meetings. Another issue is that some of the connectors we need either are not available or cost extra. What problems is ...

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AU

Anonymous User

11/22/21

4 out of 5

"Good"

What do you like best about Supermetrics? My best is the simplicity creating connections and data mashup in my repots What do you dislike about Supermetrics? The platform is very slow accessing the data at times. Having to process the data every time penalizes it compared to more traditional BI solutions Recommendations to others considering Supermetrics: Supermetrics has helped me to generate the monitoring reports of my networks and websites without having to worry about the configuration ...

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AU

Anonymous User

11/22/21

4 out of 5

"integrate all the marketing data together"

What do you like best about Supermetrics? I like that it can be integrated different kinds of marketing platforms like google ads, facebook etc. I can see all the spend and ROI information together with this tool . What do you dislike about Supermetrics? Some channels do not exist like RTB HOuse, the tool should be more useful and get integrated with other local tools. Also, it was hard to get supoort too. It must be developped. What problems is Supermetrics solving and how is that ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].