Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"A great way to bring databse data to wider audience"

What do you like best about Supermetrics? The key thing is the flexibility, I can manipulate SQL in other tools and then drop a completed query into supermetrics. This enables me to leverage both the visualisation tools and sharing functionality of google sheets alongside the reliability of PostgreSQL. The scheduling of runs is incredibly helpful, meaning we have automated a large number of reporting processes What do you dislike about Supermetrics? Supermetrics can sometimes be a bit ...

"Great way to pull data cuts"

What do you like best about Supermetrics? Clean and easy interface, easy to understand for people that aren't super numbers minded. What do you dislike about Supermetrics? Sometimes data comes out wonky, but that's to be expected with this kind of thing. What problems is Supermetrics solving and how is that benefiting you? I use it to look at day to day and week to week reporting for a variety of accounts.

"SuperMetrics review"

What do you like best about Supermetrics? Can make report. Uses API connector. Multi channel reporting here. Very robust. What do you dislike about Supermetrics? Can be challenging and not user friendly at times. What problems is Supermetrics solving and how is that benefiting you? Analytics - customers are able to see metrics / KPIs. Customized.

"A great automation tool for basic data management"

What do you like best about Supermetrics? If you need a basic data pipeline for some of the most popular data sources (Google Analytics, Google Ads, Facebook Ads, etc), Supermetrics plugs in to many data sources and destinations and makes the pulling of data quite simple. What do you dislike about Supermetrics? Some of the data sources are unreliable, Shopify being the most glaring example (# orders and $ revenue are often wrong, sometimes significantly). The scheduled running of queries ...

"Fantastic Marketing Data aggregation tool"

What do you like best about Supermetrics? Ease of use, and the ability to template reports. This has made creating meaningful marketing reports much easier to create and duplicate What do you dislike about Supermetrics? Some APIs have daily limits or issues. This isn't Supermetrics fault but can still be a pain to deal with. Recommendations to others considering Supermetrics: Check data sources to ensure it meets your needs What problems is Supermetrics solving and how is that benefiting ...

"An intuitive tool, still it lacks flexibility"

What do you like best about Supermetrics? The fact that it is already linked to many platforms, so it becomes a one-stop-shop for all things marketing related. Also, using the queries is easy and intuitive. What do you dislike about Supermetrics? It lacks a few basic features that would really help us on data management, such as more control on picking an update time for the queries, and knowing the update time will remain the same and not change over time. What problems is Supermetrics ...

"Must-have tool for amazing marketing reports"

What do you like best about Supermetrics? Been using the Supermetrics data studio connector for 3 yrs now, and it connects seamlessly to many of the other tools we use - semrush, FB Ads manager, LinkedIn, GMB, etc. What do you dislike about Supermetrics? The pricing for HubSpot/Mailchimp integration is quite expensive for SMBs. For agencies, the pricing probably works (since you can use it for a few clients as long as the total accounts are less than 10), but in most cases, clients want ...

"Very useful tool, makes reporting with Datastudio easy"

What do you like best about Supermetrics? It's really simple to bring in data from Social platforms and blend it with data from Google. What do you dislike about Supermetrics? The downsides are limited, I think just having to reconnect your data source when Facebook updates it's metrics is slight nuisance, but takes a few seconds every few months so not the end of the world. What problems is Supermetrics solving and how is that benefiting you? I wasn't able to effectively import ...

"Great tools for social platform connection"

What do you like best about Supermetrics? I like how easy I can connect data studio to social platforms. It's fast and the refresh rate is high. What do you dislike about Supermetrics? I would prefer to have one connection to all social platforms. Recommendations to others considering Supermetrics: It's a great tool and it makes data visualisation easier, faster and more efficient. What problems is Supermetrics solving and how is that benefiting you? I am using Supermetrics mainly as a ...

"The best way to connect different data points into one great dashboard"

What do you like best about Supermetrics? The ease of usage of the integration with both google data studio and google sheets. It's really simple as just logging into you google account, and select the integration to bring the integrations to a sheet or automated dashboard. What do you dislike about Supermetrics? Waiting time of queries. Sometimes the queries take too much time to pull out the data, and is not always like each time you make a query in updates data, it has some kind of delay ...