Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"Powerful Reporting Tool for Marketers"

What do you like best about Supermetrics? Supermetrics supercharges Google Data Studio, making fully automated marketing dashboards possible in one tool, using API. Change your dates and all your data changes from multiple platforms -- social, analytics, ad platforms, etc. Plus, they have amazing tech support and responsible customer service. What do you dislike about Supermetrics? There's not much I dislike about Supermetrics. The only time I've been less than exuberant about the tool is ...

"Supermetrics is awesome for adjusting data and combining data sources!"

What do you like best about Supermetrics? It's fairly easy to use and a great alternative to some more expensive BI Tools What do you dislike about Supermetrics? The sync between Google Apps scripts and some formula functions is tricky. Recommendations to others considering Supermetrics: If you are looking for a light lift in a BI Tool to allow you to combine and adjust datasets and a solution that is cost-effective, Supermetrics is your solution. What problems is Supermetrics solving and ...

"Works, sometimes very slow and about 5 times in a year you need to reconnect the sources on DS"

What do you like best about Supermetrics? Easy to connect with Data Studio. All data from LinkedIn is available. What do you dislike about Supermetrics? Having to constantly reconnect the data sources on Data Studio What problems is Supermetrics solving and how is that benefiting you? I am displaying metrics from LinkedIn quickly on Data Studio. This saves me time compare to collect them manually.

"great insights but can be glitchy"

What do you like best about Supermetrics? the ability to export large amounts of social analytics data into a google sheet for calculations/analysis without downloading an Excel file What do you dislike about Supermetrics? I regularly have to "manage added data sources" and go through the process of adding metrics back into the report as they mysteriously fall off. this happens pretty much every time i use the software (i pull data monthly) What problems is Supermetrics solving and how is ...

"Very easy to use"

What do you like best about Supermetrics? Very simple connections and reliability. What do you dislike about Supermetrics? Different liscenses and logins / consolidation. Recommendations to others considering Supermetrics: I don What problems is Supermetrics solving and how is that benefiting you? Day to day dat management.

"Great Tool for Data Analysis"

What do you like best about Supermetrics? The ability to pull multiple sources and schedule data exports. What do you dislike about Supermetrics? I wish they had some additional sources, such as a connection to certain DSP providers. What problems is Supermetrics solving and how is that benefiting you? Supermetrics allows me to create reports quickly and automate my data exports. This saves me a ton of time.

"Just makes life so much easier especially if you need to do a lot of reports in a short time."

What do you like best about Supermetrics? I am using the Data Studio Dashboard plugins to funnel data from various digital marketing tools into one report. But unlike the direct plugins, each gives a lot more choice, particularly for Search Console, where the data you get out is massively enhanced. Also, the naming conventions are standardised, which is particularly useful when you have reports from Google, Facebook, LinkedIn etc., and you need to create useful comparison reports. What do ...

"Automate all Reports! Super useful!"

What do you like best about Supermetrics? The fact that it auto-refreshes, you can set date ranges, data you want pulled. What do you dislike about Supermetrics? Sometimes it's hard to select custom metrics for reoccurring reports What problems is Supermetrics solving and how is that benefiting you? Daily spend pulls for budget pacing/tracking

"Saves me so much time to focus on what really matters for my clients!"

What do you like best about Supermetrics? I love how easy it is to set up ongoing reporting so I can go in every morning and have everything I need to understand changes in performance,or how things are going on an intraday basis. What do you dislike about Supermetrics? There is not much that I dislike about the product. In some scenarios, my Adobe connection falls off and I lose the data I am trying to pull, but it's a simple refresh of the report to get back up. Recommendations to others ...

"Digital Marketing Producer"

What do you like best about Supermetrics? Supermetrics allows me to connect data to reporting documents seamlessly and helps provide visual meaning to clients. In addition, it reduces time inputting data every day by automatically updating for me. What do you dislike about Supermetrics? Occasionally, Supermetrics gets stuck and does not recognize me as a user. As a result, this slows productivity and causes concern when creating reporting documents that I need to share with clients. What ...