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Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

Streamline your marketing metrics with Supermetrics.

4.1

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Supermetrics Reviews & Ratings

4.1

Very Good

Based on 221 ratings & 711 reviews

Rating Distribution

Excellent

(460)

Very Good

(211)

Good

(21)

Poor

(6)

Terible

(13)

Supermetrics pros and cons

  • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

  • A wide variety of connectors lets users combine many data sources in one place.

  • Integration with Looker Studio and Google Sheets automates reporting effectively.

  • Customer support is responsive and helpful.

  • Many reviewers find the pricing high, especially for sole traders or small users.

  • Some report occasional bugs, instability or needing to reconnect data sources.

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Showing 451-460 out of 711

AU

Anonymous User

02/25/22

4 out of 5

"It has been very useful to collect all of our data in one place."

What do you like best about Supermetrics? What I like best is the fact that we can so many different data connectors and aggregate all the data in one specific place. It is also a very easy to use tool. What do you dislike about Supermetrics? I do not like that they are proposing paying for individual tools instead of bundling them under one price range. As a marketer it is very difficult to pick and choose certain tools you want data from. Recommendations to others considering ...

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AU

Anonymous User

02/25/22

3.5 out of 5

"Saves Time for Marketers"

What do you like best about Supermetrics? I like how you can view all your data for a campaign in the same place without having to go into each platform. It saves time in the long run, but there is set up time. What do you dislike about Supermetrics? Their is no tutorial or training for onboarding. What problems is Supermetrics solving and how is that benefiting you? Analytics tracking for our digital campaigns. Although set up for each campaign takes time, once it is set up it save you ...

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AU

Anonymous User

02/24/22

3.5 out of 5

"Supermetrics is really useful"

What do you like best about Supermetrics? It was being able to quickly pull in data from a variety of data sources What do you dislike about Supermetrics? There are a couple of bugs in Supermetrics, for example, occasionally figures at the earliest time slot are set to 0. What problems is Supermetrics solving and how is that benefiting you? Conventional methods for gathering data are slow. Supermetrics is very fast compared to conventional methods

AU

Anonymous User

02/17/22

4 out of 5

"Quick and useful"

What do you like best about Supermetrics? Connect to data studio very easily and pull the data in a clean format that can be used directly What do you dislike about Supermetrics? a little expensive and limited times to edit crendential owners What problems is Supermetrics solving and how is that benefiting you? create reports

AU

Anonymous User

02/17/22

5 out of 5

"Very Useful Tool"

What do you like best about Supermetrics? I use Supermetrics to pull in organic and paid analytics from several social media and advertising platforms. Combined with Google Data Studio, it makes for a really robust report. I use it for internal purposes as well as client-facing reporting. What do you dislike about Supermetrics? I've had some issues when reconnecting data sources for connections with multiple account options, i.e. Facebook Ads, where changing the account connected to one ...

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AU

Anonymous User

02/17/22

5 out of 5

"Solved the lack of data source options for Google Data Studio!"

What do you like best about Supermetrics? Supermetrics has hugely benefited our company's information for all of our reporting needs. We have been able to streamline the process for pulling data from different sources and combining different data types. Overall the best part of Supermetrics is that the entire connection system is built off of a simple and easy to integrate connector, which makes it easy for anyone to use. What do you dislike about Supermetrics? Overall, the entire ...

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GS

Grimaldy S

02/16/22

4.5 out of 5

"Limitless data points for performance marketing dashboard"

What do you like best about Supermetrics? Seamless connection and real-time data from multiple platforms What do you dislike about Supermetrics? Maybe need a slight learning curve for those who are not familiar with database What problems is Supermetrics solving and how is that benefiting you? I make performance marketing dashboards with Supermetrics for Datastudio, especially for clients.

AU

Anonymous User

02/15/22

4.5 out of 5

"Easy to use for simple data presentation"

What do you like best about Supermetrics? Clear presentation Easy to filter data multiple sources What do you dislike about Supermetrics? Speed time on complex queries Sampling Estimated time What problems is Supermetrics solving and how is that benefiting you? GA visibility

AU

Anonymous User

02/15/22

4 out of 5

"Efficient & quick method to pull data from all main feeds"

What do you like best about Supermetrics? Automating reports to update every week/month saves me so much time. I mainly pull from Shopify & GA What do you dislike about Supermetrics? Not all metrics are available or correct. E.g. Shopify is limited & klaviyo is very poor. What problems is Supermetrics solving and how is that benefiting you? Time-saving and efficiency There is far less space for human error in reporting

JB

Josh B

02/15/22

3.5 out of 5

"Very good service, but the pricing structure is all over the place"

What do you like best about Supermetrics? It pulls data from a huge amount of platforms into one place. It is highly effective at enabling complex reporting without have to manually pull the data. What do you dislike about Supermetrics? The pricing structure is all over the place. I'm still not 100% sure if I'm paying for the best plan for my needs. When I try to work out how to price up the services I need it gets lost in layers of T&Cs. What problems is Supermetrics solving and how is ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].