Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"Easy to understand and manage"

What do you like best about Supermetrics? Ease of integrating data sources and slightly faster report load times than free options What do you dislike about Supermetrics? Some data sources are not useful at all, due to their difficult integration with user login verification and data discrepancies vs. platforms. Example of Datastudio sources: Instagram Insights, YouTube What problems is Supermetrics solving and how is that benefiting you? Mainly with Google Ad Manager, supermetrics supports ...

"Using data since 4 years"

What do you like best about Supermetrics? I'm using Supermetrics for 4 years and the best option is that i can download the data directly to Microsoft Excel, than i can do with the data almost everything. What do you dislike about Supermetrics? I think that there are no things that I dislike. There is only one little issue with the shortcut in Excel. After update i have to reassign the shortcut - thats all :) Recommendations to others considering Supermetrics: Just give it a try - thats ...

"The Link to Data That We All Needed"

What do you like best about Supermetrics? Supermetrics for Google Data Studio has been a great linker for our team between for Bing. The setup & interface for linking accounts was super intuitive and I couldn't fault the setup process. What do you dislike about Supermetrics? The only bad thing I can say about this is that there isn't a lower usage plan, it goes straight from 1 to 10 connectors, if there were scaling price points between these, it would be great. Recommendations to others ...

"Good, but expensive"

What do you like best about Supermetrics? A lot of different connectors with all possible variables. What do you dislike about Supermetrics? We had some problems when some variables changed automatically and the whole report crashed. I feel like this could have been tackled automatically. But after 2 crashes in the beginning, we had no more problems. Supermetrics is pretty expensive, but it seems most connectors are in this price range. What problems is Supermetrics solving and how is that ...

"Great for Automation"

What do you like best about Supermetrics? Supermetrics helps me automate some of my reporting that I need to do on a monthly basis, saving me time. What do you dislike about Supermetrics? Sometimes there are "data configuration errors" that take some time to investigate. Recommendations to others considering Supermetrics: If you do a lot of reporting for a senior staff level, this will help save you time! What problems is Supermetrics solving and how is that benefiting you? Ask described ...

"Easy to use, fantastic support"

What do you like best about Supermetrics? The ease of use versus writing our own API queries is hugely time saving. Saves lots of time manual reporting. Great integration with datastudio and updates are timely What do you dislike about Supermetrics? Segmenting out licences between sheets and datastudio - its a shame these have to be paid for separately. The functionality around updating queries could be a bit clearer, sometimes you end up updating the wrong query. Also the fact that when ...

"Effective and Efficient"

What do you like best about Supermetrics? Supermetrics pulls the data needed for me to set up daily monitoring reports to save time for monitoring accounts. What do you dislike about Supermetrics? The learning curve is a little steep when starting. What problems is Supermetrics solving and how is that benefiting you? I am able to automate daily dashboards for all my clients.

"FP&A"

What do you like best about Supermetrics? Automation and reduce a great of errors/hours because of manual work. What do you dislike about Supermetrics? Sometimes it cannot get all the data from the datawarehouse. I needed to wait a few hours to refresh supermetric again so it can run properly. What problems is Supermetrics solving and how is that benefiting you? It makes automation possible and reduce a great amount of human errors by entering data manually.

"Great Platform for Automating & Centralizing Data Imports"

What do you like best about Supermetrics? The platform is easy to use, and since it's pretty stripped-down and simple, it allows for a lot of customization and no-nonsense configuration to help keep you on track. What do you dislike about Supermetrics? Some queries can take quite a bit of time, and there are times where queries won't refresh properly without sending the configured error message email. Getting that sorted and a bit more reliable would definitely be helpful. That being said, ...

"Supermetrics makes data analysis easier!"

What do you like best about Supermetrics? The most helpful feature is that you can pull data from multiple sources with one click of a button! What do you dislike about Supermetrics? It occasionally gets glitchy when an account needs to be re-verified. What problems is Supermetrics solving and how is that benefiting you? We use supermetrics to create marketing reports and show ROI across many different ppc platforms, without having to log into each service separately.