Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"Supermetrics is essential for my work"

What do you like best about Supermetrics? Incredibly easy to use and troubleshoot. Every data source I have ever needed. It makes my reporting abreeze What do you dislike about Supermetrics? Errors can sometimes be hard to distinguish but this can often be rectified through great support What problems is Supermetrics solving and how is that benefiting you? Dashboard back ends through to monthly reports and daily pulls

"Supermetrics helps me in everyday marketing tasks"

What do you like best about Supermetrics? I like automation of campaign reports on a daily basis. What do you dislike about Supermetrics? Supermetrics is a little more expensive. Sometimes it fails in functions. Recommendations to others considering Supermetrics: Make your work easy with this automation. What problems is Supermetrics solving and how is that benefiting you? We wanted some tool for automation marketing reports. We can control basic metrics daily and also make client reports ...

"Really useful connector"

What do you like best about Supermetrics? The ability to link all of our ad data together has been invaluable. The connectors are easy to use which means that gaining insight in one place is much easier. What do you dislike about Supermetrics? Sometimes some of the connectors have a few issues, but generally, there aren't any major blockers. Recommendations to others considering Supermetrics: Useful well priced software for connecting multiple data sources. What problems is Supermetrics ...

"Simply to use"

What do you like best about Supermetrics? Custom period of data. A lot of metrics to choose What do you dislike about Supermetrics? Some tabs are loading to long. Some metrics sometimes disappear Recommendations to others considering Supermetrics: It's a very helpful tool to collect data and make reports. Quite easy to manage. It has a lot of connections with the different data centres (Google ads, FB ads, LNads etc). What problems is Supermetrics solving and how is that benefiting ...

"The first step to a data driven company"

What do you like best about Supermetrics? The variety of connectors already available out of the box ready to be used and start your way to a data-driven company with almost no code need it, and that includes automation. What do you dislike about Supermetrics? In some particular scenarios, the Spreadsheet add-on feels a little buggy, and when an error occurs, there is little information provided to troubleshoot I belive that adding a better log could help. What problems is Supermetrics ...

"To be precise: It was all that I required"

What do you like best about Supermetrics? Supermetrics helped me run through some of the most critical data needed for marketing purposes. What do you dislike about Supermetrics? None. It worked pretty well. If I had to pick up one, there could be some delays in retrieving the data if you want to load more than 10 K rows at a time. What problems is Supermetrics solving and how is that benefiting you? I am getting to know how my key metrics performed for marketing and social campaigns. It ...

"great tool to use for reporting"

What do you like best about Supermetrics? user friendly in that you don't need a CS major to use the tool. it can connect with google suite, which most businesses use to help automate reporting What do you dislike about Supermetrics? certain metrics like reach is not able to be pulled from Ads manager in Meta— but this is a limitation based on Meta's API vs. the platform itself What problems is Supermetrics solving and how is that benefiting you? reporting across various social media ...

"Opening up the possibilities to your data"

What do you like best about Supermetrics? I love that Supermetrics gives you more control over your data. Connecting to different sources is easy, and it helps YOU interpret YOUR data instead of depending on others to do it for you. What do you dislike about Supermetrics? I wish that it was cheaper, but I understand that the good does not come cheap. I also wish it were possible to keep more services in packages that could include more services at a discounted rate. Recommendations to ...

"Couldn’t do my job without it"

What do you like best about Supermetrics? I love that it automates something that I used to do by hand which saves me time and allows for more comprehensive analysis What do you dislike about Supermetrics? Sometimes it can be finicky and a little clunky for selecting which Facebook ad accounts to include What problems is Supermetrics solving and how is that benefiting you? I use it to connect Facebook ads and insights, Instagram insights and Microsoft ads to data studio. Each of these used ...

"It is good to have all the data sources in one system"

What do you like best about Supermetrics? It is good to have all the data sources in one system and that it complements Google Data Studio in a very good way. My main use is for social media metrics and it works great. What do you dislike about Supermetrics? My only but is that Twitter is paid, so I feel that my plan is incomplete and adding Twitter is extremely expensive. I feel that my plan is too expensive not to have all the sources Recommendations to others considering ...