Supermetrics Reviews in June 2025: User Ratings, Pros & Cons

"Great tool, I would add other features"

What do you like best about Supermetrics? Supermetrics allows you to create updatable reports. Through this tool, the time taken for drafting reports is reduced What do you dislike about Supermetrics? Searching for particular metrics is sometimes a bit cumbersome and often linking to Google Sheets creates problems. What problems is Supermetrics solving and how is that benefiting you? Less time in drafting, dynamic reports, easily readable by the customer

"I love using supermetrics to pull data from a bunch of different places into one sheet"

What do you like best about Supermetrics? My favorite thing about supermetrics is how my refreshes happen What do you dislike about Supermetrics? The only thing I dislike about supermetrics is my trouble with syncing it to shopify What problems is Supermetrics solving and how is that benefiting you? Supermetrics is solving my problems of having to get a bunch of data into one spot

"As a performance marketer data is everything."

What do you like best about Supermetrics? Supermetrics helps me be able to excel as a Facebook Ads buyer because I can pull data & compare it to Google Analytics & Shopify in a way that you just can't inside of Facebook Ads manager. What do you dislike about Supermetrics? The daily updates break on a weekly basis which wastes my time. I've seen this across multiple instances, accounts and platforms which stinks, but I'm still willing to use Supermetrics because once the data is accurate ...

"As a performance marketer data is everything."

What do you like best about Supermetrics? Supermetrics helps me be able to excel as a Facebook Ads buyer because I can pull data & compare it to Google Analytics & Shopify in a way that you just can't inside of Facebook Ads manager. What do you dislike about Supermetrics? The daily updates break on a weekly basis which wastes my time. I've seen this across multiple instances, accounts and platforms which stinks, but I'm still willing to use Supermetrics because once the data is accurate ...

"I love using supermetrics to pull data from a bunch of different places into one sheet"

What do you like best about Supermetrics? My favorite thing about supermetrics is how my refreshes happen What do you dislike about Supermetrics? The only thing I dislike about supermetrics is my trouble with syncing it to shopify What problems is Supermetrics solving and how is that benefiting you? Supermetrics is solving my problems of having to get a bunch of data into one spot

"Reliable, easy to use tool"

What do you like best about Supermetrics? Supermetrics helps with creating basic dashboarding by easily connecting multiple sources where you would normally need multiple teams or connectors for. This helps us with being more flexible and create actionable insights. What do you dislike about Supermetrics? Watch out for bigger datasets, it's harder to get more data since it takes longer to load so it takes more time to view multiple iterations. However, this is also a problem for multiple ...

"Excellent Product & Essential for most within the Marketing Space"

What do you like best about Supermetrics? The ability to merge and capture data across multiple marketing platforms and transform with queries. Being able to automate processes that would otherwise take up time is a vital step to improving workflow. What do you dislike about Supermetrics? The interface can sometimes be slightly glitchy when trying to select different options. Trying to select cells for queries and the ease with which queries can be overwritten is also a detriment. Options ...

"Supermetrics for Marketing Analytics"

What do you like best about Supermetrics? My favorite aspect of Supermetrics is the "schedule refresh and email feature". This feature provides convenience through automatic refreshes and email sends when a report needs to go out in a timely cadence. The ability to automate refreshes and emails saves our team time by eliminating a manual process, which provides more time to focus on analyzing the data in our reports powered by supermetrics. What do you dislike about Supermetrics? It's ...

"Useful, with a learning curve."

What do you like best about Supermetrics? There are lots of options to connect to multiple data sources. What do you dislike about Supermetrics? The price is quite high and it's very restrictive in the number of users. Also, I've had some difficulty verifying accounts when trying to connect to different data sources. What problems is Supermetrics solving and how is that benefiting you? Bringing together data from multiple sources and providing a way to display everything in different ...

"Does the job. A solid tool for streamlining data exporting and reporting."

What do you like best about Supermetrics? Ease of use. Gives the ability to export data from multiple sources quickly and conveniently. What do you dislike about Supermetrics? Some limitations with Supermetrics, some bugs, and not much flexibility on pricing & plans. Not all platform connectors are available on Supermetrics. Some metrics or parameters are not able to be pulled with the API. Notice bugs occurring with auto-refresh or inaccuracies in data every now and then. No longer able to ...