Supermetrics Reviews in June 2025: User Ratings, Pros & Cons

"Long time Supermetrics customer. An invaluable tool for marketeers and data people alike."

What do you like best about Supermetrics? The ease of creating queries using the Supermetrics for google sheets UX. The automation capabilities, and the flexibility of the connectors available are absolute gamechangers. What do you dislike about Supermetrics? The pricing of Supermetrics has crept up and up over the years -- it's quite a pricey solution all things considered. We're paying for connectors we'll never use. It'd be so much better if one could create a bespoke package tailored to ...

"Saves a lot of time, even if you can do it yourself"

What do you like best about Supermetrics? easy to setup, connect all the data sources, and then generate reports. found all the data fields we needed too. email automation is great too - it's been helpful to promote a culture of data-centricity What do you dislike about Supermetrics? i think sometimes the speed is a bit slow. perhaps because the api themselves are slow but i wonder if there are ways to make things feel zippier.. also its strange that each SKU is tied to a specific tool like ...

"Powerful, useful tool with a frustratingly inflexible pricing model"

What do you like best about Supermetrics? It's usually very easy to connect data sources to accounts and start pulling data where you need it to be. There are a wide variety of connections and data sources natively available with Supermetrics, so it's exceedingly rare to encounter a situation where the platform doesn't have the connection I need. It remains an essential part of my agency's marketing analytics stack for that reason. What do you dislike about Supermetrics? Supermetrics ...

"Amazing Integration With Google Data Studios"

What do you like best about Supermetrics? Easy Integration With Google Data Studios What do you dislike about Supermetrics? Templates for GDS are not as robust as needed What problems is Supermetrics solving and how is that benefiting you? It created the ability to send customized data reports using Google Data Studeios to clientele.

"good"

What do you like best about Supermetrics? I like data's quality of connectors vs other competitors What do you dislike about Supermetrics? Since my 1st year as client prices have raised expensively What problems is Supermetrics solving and how is that benefiting you? Gathering and automate data in one report

"An amazing help for reporting centralisation"

What do you like best about Supermetrics? Using Supermetrics for DV360 and GAds helped us centralising data from multiple sources in one via spreadsheet. This helped us so formulas over them in a smaeter way than just normal connection of Data Studio What do you dislike about Supermetrics? Sometimes specific metrics and dimensions or reports are not available via Supermetrics (e.g. dynamic report from CM360) What problems is Supermetrics solving and how is that benefiting ...

"It is an efficient platform to consolidate data analysis"

What do you like best about Supermetrics? Consolidate all data from multiple platforms What do you dislike about Supermetrics? The plataform don't have all the custom metric fields that I need What problems is Supermetrics solving and how is that benefiting you? allows me to have a macro analysis of the business in a short time

"It is an efficient platform to consolidate data analysis"

What do you like best about Supermetrics? Consolidate all data from multiple platforms What do you dislike about Supermetrics? The plataform don't have all the custom metric fields that I need What problems is Supermetrics solving and how is that benefiting you? allows me to have a macro analysis of the business in a short time

"An amazing help for reporting centralisation"

What do you like best about Supermetrics? Using Supermetrics for DV360 and GAds helped us centralising data from multiple sources in one via spreadsheet. This helped us so formulas over them in a smaeter way than just normal connection of Data Studio What do you dislike about Supermetrics? Sometimes specific metrics and dimensions or reports are not available via Supermetrics (e.g. dynamic report from CM360) What problems is Supermetrics solving and how is that benefiting ...

"Great, but pricey"

What do you like best about Supermetrics? It's been a great help for keeping internal and client reports easy to manage. What do you dislike about Supermetrics? Pricing is a bit much for some scenarios. Data can be slow at times but we've figured out some good workarounds What problems is Supermetrics solving and how is that benefiting you? Automating data pulling from ad networks. It saves us a lot of time.