Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"Intuitive way for querying across multiple platform connections"

What do you like best about Supermetrics? Helpful dropdown menus and querying assistance is nice to skim through all the options of metrics and dimensions. What do you dislike about Supermetrics? Connections to platforms can drop occasionally, and I often have to reinstall the data connection into my excel program. What problems is Supermetrics solving and how is that benefiting you? It's an easy way to query across a bunch of our social and web platforms and its pretty intuitive to use.

"Greatly optimized our time with integrations for our media reports"

What do you like best about Supermetrics? Integration with various tools for Google Data Studio in a simple and practical way. What do you dislike about Supermetrics? Not all tools are available. And there aren't many tutorials to help. What problems is Supermetrics solving and how is that benefiting you? It helps us integrate ad tools into Google Data Studio for directors to track campaign numbers.

"Most convenient way to pull your data into one place."

What do you like best about Supermetrics? I love the variety of connectors and the reliability of the data. It truly streamlines our reporting processes. What do you dislike about Supermetrics? I wish Supermetric accounts weren't tied to Google accounts. It makes working cross-functionally very difficult. I also struggle with choosing between the sheets vs. data studio connectors because it limits our ability to analyze and present data sometimes. What problems is Supermetrics solving and ...

"Long time Supermetrics customer. An invaluable tool for marketeers and data people alike."

What do you like best about Supermetrics? The ease of creating queries using the Supermetrics for google sheets UX. The automation capabilities, and the flexibility of the connectors available are absolute gamechangers. What do you dislike about Supermetrics? The pricing of Supermetrics has crept up and up over the years -- it's quite a pricey solution all things considered. We're paying for connectors we'll never use. It'd be so much better if one could create a bespoke package tailored to ...

"Easy plug in for Google Sheets"

What do you like best about Supermetrics? I like the functionality with Google Sheets. It works as you think it would work. If you're familiar with creating reports in Excel using Pivot Table then you will have no problem using Supermetrics. What do you dislike about Supermetrics? Sometimes the data doesnt automatically refresh so it required a few extra clicks. But the data flows quickly and updates properly. I just wish there were not as many bugs. What problems is Supermetrics solving ...

"Saves a lot of time, even if you can do it yourself"

What do you like best about Supermetrics? easy to setup, connect all the data sources, and then generate reports. found all the data fields we needed too. email automation is great too - it's been helpful to promote a culture of data-centricity What do you dislike about Supermetrics? i think sometimes the speed is a bit slow. perhaps because the api themselves are slow but i wonder if there are ways to make things feel zippier.. also its strange that each SKU is tied to a specific tool like ...

"Hours Upon Hours of Time Saved"

What do you like best about Supermetrics? There are connectors to nearly every marketing data source needed. It's the easiest way to get all your data into one place. What do you dislike about Supermetrics? Sometimes scheduled reports are slow to arrive. With heavier loads, I'll get random errors, like authentication failed, even though no login information has changed. What problems is Supermetrics solving and how is that benefiting you? Being able to automate reports I would never be able ...

"A great platform for connecting data"

What do you like best about Supermetrics? It's really easy to start using supermetrics and pulling data from ad platforms (and more). You can easily build reports in G-sheets or Data Studio and drill-down into data to get valuable insights. What do you dislike about Supermetrics? Pricing is pretty expensive. The tiers of usage are as such that if you need any connector which is not the basic - it's going to cost you quite a lot. This can be an issue if you're using varied ad platforms. What ...

"Excellent features, reliable, easy to use and used daily for my clients."

What do you like best about Supermetrics? It is very easy to use and automates data reporting tasks that can take hours or even days. We use it daily across dozens of clients and have found it to be reliable and accurate. What do you dislike about Supermetrics? Supermetrics is costly but that's really it. What problems is Supermetrics solving and how is that benefiting you? Gives us time back to work and optimise accounts as opposed to spending it collating reports with metrics across ...

"Powerful, useful tool with a frustratingly inflexible pricing model"

What do you like best about Supermetrics? It's usually very easy to connect data sources to accounts and start pulling data where you need it to be. There are a wide variety of connections and data sources natively available with Supermetrics, so it's exceedingly rare to encounter a situation where the platform doesn't have the connection I need. It remains an essential part of my agency's marketing analytics stack for that reason. What do you dislike about Supermetrics? Supermetrics ...