Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"Critical, dependable tools for Digital Marketers"

What do you like best about Supermetrics? Simple to configure. Works across all my datasets. What do you dislike about Supermetrics? A little touchy to set up and get used to on Google Sheets. What problems is Supermetrics solving and how is that benefiting you? Daily brings my critical analytics data from my data stores to my analytics dashboards.

"Fast access to data"

What do you like best about Supermetrics? SuperMetrics for Google Sheets makes retrieving data from multiple marketing platforms quick & easy. The Query tool is user friendly and simple to use, the clear documentation and onboarding guidance means all members of the team can pick up the tool quickly. What do you dislike about Supermetrics? The only negatives are API changes at the source, and not always being clear on how these changes impact the SuperMetrics end user. This could be partly ...

"Supermetrics is a very helpful tool in business, I can say that I'm using it every day in my team."

What do you like best about Supermetrics? A lot of usefull insights, it's really easy to use. What do you dislike about Supermetrics? Sometimes the help center it's not responding as quick as I need it. What problems is Supermetrics solving and how is that benefiting you? Connecting data from different platforms - I can compare them in a easy way.

"Supermetrics has saved ~720 hours per year"

What do you like best about Supermetrics? Being able to easily schedule the fetching and storing of data for use in reporting and projects. This data is then effectively centralised, deduplicated, and standardised for use in reporting. What do you dislike about Supermetrics? The need to duplicate licenses for each individual user (e.g. 2x users may be working on the same report, but each user needs a license). If API allowances could be shared from a centralised manager account without a ...

"Easiest way to get data from the new SaaS world into the Excel reporting world"

What do you like best about Supermetrics? I really like how much time Supermetrics saves me during the day by just importing Google Analytics data into Excel. No manual downloads, no webpage visits needed. For most clients it is extremely important to have the MS Excel connector since a lot of them do not utilize a Google Sheets / Drive environment. What do you dislike about Supermetrics? I do not like that different connectors are paired with higher tiers. Of course the basics (Google, ...

"Good"

What do you like best about Supermetrics? The setup was pain free and the product has met expectations What do you dislike about Supermetrics? Load times can be long and some connectors don't give me access to all data from the source. What problems is Supermetrics solving and how is that benefiting you? Allowing us to combine data from multiple sources into one report. We report on our ad performance to clients so this is enabling that.

"A Most Excellent BI Tool"

What do you like best about Supermetrics? - Easy to use - Accurate data - Refreshable and customisable What do you dislike about Supermetrics? - Refresh sometimes doesn't work - Platform ring-fencing on licenses is annoying - Much more expensive than it used to be What problems is Supermetrics solving and how is that benefiting you? - Removes the need to go into GA and pull specific reports - I can choose the data I need without being shackled to what Google think their users want. - Gives ...

"Super easy to use data integration tool"

What do you like best about Supermetrics? The easy way of integrating all data sources with the slidebar and the automatic update What do you dislike about Supermetrics? The relatively high price and the limitation of users and the different data sources that cost addional What problems is Supermetrics solving and how is that benefiting you? Automatic data integration

"Supermetrics makes all reporting easier"

What do you like best about Supermetrics? I like the ability to customize any report for all of your needs and mold that data into pivot tables and charts with a few button clicks. What do you dislike about Supermetrics? The biggest downside is the amount of time it can take to pull a report if the date range is on the longer side. What problems is Supermetrics solving and how is that benefiting you? Supermetrics makes my job as a media buyer in a client-facing role so much easier. It ...

"Newer User"

What do you like best about Supermetrics? How many different platforms are available What do you dislike about Supermetrics? Facebook and Instagram connectors are not always the most reliable Recommendations to others considering Supermetrics: Take full advantage of the automatically refreshing queries What problems is Supermetrics solving and how is that benefiting you? Pulling ads data into one single Google workbook and being able to use that workbook as a report and connector to our ...