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Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

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4.1

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Supermetrics Reviews & Ratings

4.1

Very Good

Based on 221 ratings & 711 reviews

Rating Distribution

Excellent

(460)

Very Good

(211)

Good

(21)

Poor

(6)

Terible

(13)

Supermetrics pros and cons

  • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

  • A wide variety of connectors lets users combine many data sources in one place.

  • Integration with Looker Studio and Google Sheets automates reporting effectively.

  • Customer support is responsive and helpful.

  • Many reviewers find the pricing high, especially for sole traders or small users.

  • Some report occasional bugs, instability or needing to reconnect data sources.

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Showing 171-180 out of 711

MF

Mauricio Fernando A

02/23/23

5 out of 5

"Excelente herramienta"

What do you like best about Supermetrics? Es una herramienta muy intuitiva que permite obtener la información de forma eficiente, a un nivel de detalle significativo, en tan sólo unos clics, garantizando la calidad de la misma, facilitando la toma de decisiones. What do you dislike about Supermetrics? La conexión a bases de datos (MySQL, etc.) tal vez no es tan intuitiva como los demás conectores que tiene la herramienta y necesita un mínimo de conocimiento en lenguaje de programación, cosa ...

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RK

Rohan K

02/23/23

5 out of 5

"Great product to maintain detailed reports and take great decisions consistently"

What do you like best about Supermetrics? Automated daily sync of data and detailed reports with the right granularity available. It also allows us to build customer acquisition cost reports at the deepest granular levels which I think is the best part about Supermetrics. What do you dislike about Supermetrics? Some data layers which are available in Ad platforms are not available in Supermetrics but it's rare. This is not a blocker for most of the work but they can add it and make it even ...

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EU

Evelyne U

02/23/23

4.5 out of 5

"Great connexion with meta ads and Google Analytics"

What do you like best about Supermetrics? It's simple to connect with meta ads and google analytics on Looker Studio. Support is very efficient. They help me to solve my issue quickly. It was a bit complicated to understand at first but then I can connect all my datas. What do you dislike about Supermetrics? I had two connexions on supermetrics with my account because of a previous client, so by default it was the other account that was link to look studio and there was a big bug. I still ...

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CW

Christopher W

02/23/23

5 out of 5

"The data unifier that every marketing manager needs"

What do you like best about Supermetrics? It brings all your data together for easy analysis. Saves a ton of time that would otherwise be spent on data entry. What do you dislike about Supermetrics? Nothing. Its simple and it does the job. What problems is Supermetrics solving and how is that benefiting you? Saving employee time.

NO

Noel O

02/23/23

3 out of 5

"(ALMOST) the only tool that bring all together"

What do you like best about Supermetrics? ease to use and to plug in every media plataform in the market various possibilities to put your data What do you dislike about Supermetrics? Support could be better and faster Failures arent well explained What problems is Supermetrics solving and how is that benefiting you? To bring all data from media plataform together in one source and making easier to show people KPIs and stories about data

CA

Chris A

02/23/23

5 out of 5

"Gamechanging tool for publishers"

What do you like best about Supermetrics? The ability to get data out of GA and schedule it into Google Sheets makes it easy to create reports and dashboards. What do you dislike about Supermetrics? It's occasionally glitchy, but you can normally get around it. What problems is Supermetrics solving and how is that benefiting you? It helps us get data out of GA and GAM quickly to answer business questions and build automated dashboards and reports. It is the fastest way I know of achieving this.

JS

Jay S

02/23/23

5 out of 5

"Our data partner"

What do you like best about Supermetrics? There are two things I love about Supermetrics. 1. There easy to use connectors for our marketing data pipeline. 2. The people that work there. The Supermetrics team is always there to help us and develop custom solutions when needed. What do you dislike about Supermetrics? The biggest downside to Supermetrics is the price. That being said, they are the best in the industry and their product is beyond comparison so it is difficult to complain too ...

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BB

bruna b

02/23/23

2.5 out of 5

"Supermetrics is helping us a lot with automated reports!"

What do you like best about Supermetrics? Have all the different channels report automated in one single gsheet: Automation User friendly Intuitive Reliable What do you dislike about Supermetrics? Reaching out to support sometimes can be tricky: Support What problems is Supermetrics solving and how is that benefiting you? Report automation, have all the sources in one single place

KB

Kate B

02/23/23

4 out of 5

"Automated reporting is a dream for efficiency"

What do you like best about Supermetrics? My Looker connection enables me to build automated reports instead of trawling through social platforms and downloading countless .csv files. It makes the reporting process so much more efficient. What do you dislike about Supermetrics? Glitches are often present, which means I have to submit IT tickets to resolve the issues. However, sometimes they fix themselves on their own! Just double check the data that is being pulled. What problems is ...

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MH

Mamnoon H

02/23/23

4 out of 5

"Its simple but very limited in terms of connector."

What do you like best about Supermetrics? Easy, straightforward to use. I like its support process too. What do you dislike about Supermetrics? I would not say dislike but it will be great if you can have phone support and also allow data transformation layer. What problems is Supermetrics solving and how is that benefiting you? I needed Google adwords data in google sheet, that is all it is providing me right now.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].