Supermetrics Reviews in June 2025: User Ratings, Pros & Cons

"Gamechanging tool for publishers"

What do you like best about Supermetrics? The ability to get data out of GA and schedule it into Google Sheets makes it easy to create reports and dashboards. What do you dislike about Supermetrics? It's occasionally glitchy, but you can normally get around it. What problems is Supermetrics solving and how is that benefiting you? It helps us get data out of GA and GAM quickly to answer business questions and build automated dashboards and reports. It is the fastest way I know of achieving this.

"Our data partner"

What do you like best about Supermetrics? There are two things I love about Supermetrics. 1. There easy to use connectors for our marketing data pipeline. 2. The people that work there. The Supermetrics team is always there to help us and develop custom solutions when needed. What do you dislike about Supermetrics? The biggest downside to Supermetrics is the price. That being said, they are the best in the industry and their product is beyond comparison so it is difficult to complain too ...

"The data unifier that every marketing manager needs"

What do you like best about Supermetrics? It brings all your data together for easy analysis. Saves a ton of time that would otherwise be spent on data entry. What do you dislike about Supermetrics? Nothing. Its simple and it does the job. What problems is Supermetrics solving and how is that benefiting you? Saving employee time.

"Great connexion with meta ads and Google Analytics"

What do you like best about Supermetrics? It's simple to connect with meta ads and google analytics on Looker Studio. Support is very efficient. They help me to solve my issue quickly. It was a bit complicated to understand at first but then I can connect all my datas. What do you dislike about Supermetrics? I had two connexions on supermetrics with my account because of a previous client, so by default it was the other account that was link to look studio and there was a big bug. I still ...

"Automated reporting is a dream for efficiency"

What do you like best about Supermetrics? My Looker connection enables me to build automated reports instead of trawling through social platforms and downloading countless .csv files. It makes the reporting process so much more efficient. What do you dislike about Supermetrics? Glitches are often present, which means I have to submit IT tickets to resolve the issues. However, sometimes they fix themselves on their own! Just double check the data that is being pulled. What problems is ...

"Works well but is expensive"

What do you like best about Supermetrics? The comprehensiveness of all the different integrations it offers for Data Studio. What do you dislike about Supermetrics? The pricing and how long it can take for a Facebook ad account to start showing up as a connection in Data Studio. What problems is Supermetrics solving and how is that benefiting you? Being able to make connections to data sources that Data Studio doesn't offer.

"Its simple but very limited in terms of connector."

What do you like best about Supermetrics? Easy, straightforward to use. I like its support process too. What do you dislike about Supermetrics? I would not say dislike but it will be great if you can have phone support and also allow data transformation layer. What problems is Supermetrics solving and how is that benefiting you? I needed Google adwords data in google sheet, that is all it is providing me right now.

"(ALMOST) the only tool that bring all together"

What do you like best about Supermetrics? ease to use and to plug in every media plataform in the market various possibilities to put your data What do you dislike about Supermetrics? Support could be better and faster Failures arent well explained What problems is Supermetrics solving and how is that benefiting you? To bring all data from media plataform together in one source and making easier to show people KPIs and stories about data

"Supermetrics is helping us a lot with automated reports!"

What do you like best about Supermetrics? Have all the different channels report automated in one single gsheet: Automation User friendly Intuitive Reliable What do you dislike about Supermetrics? Reaching out to support sometimes can be tricky: Support What problems is Supermetrics solving and how is that benefiting you? Report automation, have all the sources in one single place

"Fantastic concept, lacking in execution"

What do you like best about Supermetrics? Supermetrics offers the most streamlined way to integrate multiple data sources into one reporting spreadsheet, where my sumifs can do the rest. The ability to use multiple DSPs without any scripting prerequisite, and its streamlined UI make setting up a report really easy. What do you dislike about Supermetrics? Troubleshooting issues with supermetrics is as far from transparent as I've ever seen - to resolve most issues (caused by bugs within the ...