Supermetrics Reviews in June 2025: User Ratings, Pros & Cons

"Market leading tool for marketing reporting automation"

What do you like best about Supermetrics? Supermetrics offer exactly what our business needs. As performance marketing is scattered across different vendors, it gives us possibility to automatically connect all KPIs into desired visualization tool (excel, google sheets, data studio, data warehouse) without hassle of any manual work. What we also like is that the team @ Supermetrics listens to clients when it comes to updating & adding new data sources. What do you dislike about ...

"Trustworthy, the best connector for Looker Studio"

What do you like best about Supermetrics? It's very trustworthy; it is the best connector for Looker Studio (ex Datastudio) when you need to add Meta Ads data to your report. I tried other competitors and they don't show correct data. What do you dislike about Supermetrics? Actually, I don't dislike anything about Supermetrics. I am completely satisfied with the product, maybe it is expensive, but it completely pays for the product you are receiving. What problems is Supermetrics solving ...

"Made every day tasks faster!"

What do you like best about Supermetrics? Before Supermetrics, we had to go into each advertising platform daily to pull accurate spending and budgets. With Supermetrics, it all flows into one google sheet we refresh instead of going to many different places. What do you dislike about Supermetrics? Not much to complain about sometimes it is hard to find the exact metric you want in your query. When trying to launch Supermetrics, sometimes it is hard to select the exact query, but that just ...

"A new approach to Google Ads data analyses"

What do you like best about Supermetrics? Supermetrics is hands-down the best tool I've ever used for analyzing Google Ads data. I've been using it for years now, and it has completely transformed the way I approach data analysis for my clients' campaigns. With Supermetrics, I'm able to gather data from multiple sources and analyze it in one place, which has saved me countless hours of manual data entry and analysis. One of the things I love most about Supermetrics is how easy it is to use. ...

"Great Tool for Moving Data from A to B"

What do you like best about Supermetrics? It is easy to use as a non-developer when needing to move data from one platform to another. What do you dislike about Supermetrics? Your payment plan can grow quickly if your organization uses multiple accounts per marketing platform. What problems is Supermetrics solving and how is that benefiting you? With this tool we are able to centralize various different data points into one central place where we have an overview of our online marketing ...

"Increased Efficiency of my Facebook Ads analysis process 3x"

What do you like best about Supermetrics? Supermetrics is super intuitive to use and greatly facilitates my ability to provide reports on Facebook Ads performance. What do you dislike about Supermetrics? The only issue I've had with Supermetrics is large queries crashing, but that was more prevalent in the past than nowadays. What problems is Supermetrics solving and how is that benefiting you? Supermetrics is helping us provide reports to our creative teams in a streamlined, efficient way. ...

"Powerful tool but expensive"

What do you like best about Supermetrics? Ability to automate a lot of data into an easy to use platform. What do you dislike about Supermetrics? Pricing model across data studio and google sheets What problems is Supermetrics solving and how is that benefiting you? Solving problems that Google Analytics leaves but not being as easy to delve into the data and customise.

"Effective but Expensive"

What do you like best about Supermetrics? Easy to get up and running The only tool I'm aware of that enabled me to solve a problem we had, quickly and easily Connects to a variety of tools (Sheets, BigQuery, Looker, etc) so can be used by Data and non-Data teams What do you dislike about Supermetrics? It's very expensive for what we use it for We had a discount code, but our account manager wouldn't let us apply it and things ended up being more a hindrance to us buying than a help. What ...

"Great product to maintain detailed reports and take great decisions consistently"

What do you like best about Supermetrics? Automated daily sync of data and detailed reports with the right granularity available. It also allows us to build customer acquisition cost reports at the deepest granular levels which I think is the best part about Supermetrics. What do you dislike about Supermetrics? Some data layers which are available in Ad platforms are not available in Supermetrics but it's rare. This is not a blocker for most of the work but they can add it and make it even ...

"Excelente herramienta"

What do you like best about Supermetrics? Es una herramienta muy intuitiva que permite obtener la información de forma eficiente, a un nivel de detalle significativo, en tan sólo unos clics, garantizando la calidad de la misma, facilitando la toma de decisiones. What do you dislike about Supermetrics? La conexión a bases de datos (MySQL, etc.) tal vez no es tan intuitiva como los demás conectores que tiene la herramienta y necesita un mínimo de conocimiento en lenguaje de programación, cosa ...