Supermetrics Reviews in June 2025: User Ratings, Pros & Cons

"Useful tool, but needs better onboarding/training"

What do you like best about Supermetrics? It's genuinely time-saving and once it's set up, it's a powerful and convenient tool. I like it's automated refresh, and connections to Sheets/Excel/Looker Studio What do you dislike about Supermetrics? It's time-consuming to learn the full possibilities of the platform - for example, it took a long time to discover there's pre-built templates in Excel. I don't recall this being mentioned during onboarding. It feels like the initial set up can be ...

"Good tool that gets the job done"

What do you like best about Supermetrics? Seamless transfer of data between two points and allowing for proper reporting of marketing activities What do you dislike about Supermetrics? Not all properties in the source tool get to the endpoint What problems is Supermetrics solving and how is that benefiting you? Transfer of data between different tools used in marketing campaigns Makes it easier to report on marketing campaigns

"Super Simple and Streamlined Platform for Data Reporting"

What do you like best about Supermetrics? I really like all of the different ways to display data in Supermetrics. I also like how easy it is to view many different data sources on one page and have it look so cohesive. What do you dislike about Supermetrics? Not working with Reels and organic TikTok to pull additional data. Also, some metrics are off by 200-300 sometimes for monthly reporting when compared to manual data. Recommendations to others considering Supermetrics: INSTAGRAM REELS ...

"Great tool!"

What do you like best about Supermetrics? It's very easy to set up and to update. Very quick to get the data on Excel. Pretty intuitive! What do you dislike about Supermetrics? It's not really Supermetrics' fault but the API for Instagram doesn't give access to organic + paid data which is very annoying. For example, if you boosted a post, the tool will only give you the organic data, which is therefore incomplete. What problems is Supermetrics solving and how is that benefiting you? It ...

"Useful but tricky"

What do you like best about Supermetrics? I like the fact that I can view multiples campaign set on different channels all in one report What do you dislike about Supermetrics? I dislike the fact that sometimes has some bugs. What problems is Supermetrics solving and how is that benefiting you? The problem of doing reports for different campaigns

"It gets the job done"

What do you like best about Supermetrics? It enables you to connect platforms' data and analytics to 3rd party products you would otherwise not be able to connect. Among the selection of vendors, Supermetrics is the most reliable and flexible. What do you dislike about Supermetrics? Because platforms change their data layers from time to time, you need to update your Supermetrics connections to follow these changes. It can be annoying at times, but doesn't take long to fix. What problems is ...

"Great tool for plugging data together across different platforms"

What do you like best about Supermetrics? Being able to pull data from mulitple channels to build reports and have a source of truth What do you dislike about Supermetrics? - Doesn't pull in discovery campaigns from Google Ads - Sometimes there are glitches with automatic updating failing What problems is Supermetrics solving and how is that benefiting you? It is able to be a temporary ETL to pull in platform metrics across multiple different tools. This helps give us a realistic picture of ...

"Powerful but sometimes broke"

What do you like best about Supermetrics? - Very insightful - Great customer service What do you dislike about Supermetrics? - Queries broke often - Would like to see a Shopfiy query What problems is Supermetrics solving and how is that benefiting you? Rather than needing to go into the individual digital ad channels, Supermetrics allowed me to directly pull the information into a spreadsheet and run various calculations.

"Overpriced marketing data scraping tool that works"

What do you like best about Supermetrics? Downloading all my campaigns data into Google Sheets automatically every day. What do you dislike about Supermetrics? Super expensive for what it does, confusing price plans and quotas, and pushy sales representatives. What problems is Supermetrics solving and how is that benefiting you? Fetching campaign data from several ad platofrms to use in dashboards. Set up once, and let it refresh every day.

"Functional and generally reliable"

What do you like best about Supermetrics? Hourly refreshing for reports, it's the best on the market. What do you dislike about Supermetrics? Confusing price structure. Entry level is very expensive. Can't pull a report that combines multiple sources with a metrics column i.e. Google, Facebook, Bing. Step up from Google sheets to Looker is a big price difference. What problems is Supermetrics solving and how is that benefiting you? Budget pacing for company accounts