Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"A great query tool"

What do you like best about Supermetrics? We started using Supermetrics in 2015. It was a before and after. What I really appreciate about Supermetrics is the flexibility it offers. I can create custom queries and reports to suit our specific needs, and the tool integrates seamlessly with Google Sheets, which is where we do most of our analysis. The scheduling and automation features have also been beneficial, saving time and ensuring that my data up-to-date. We use intensively the schedule ...

"Useful tool, but needs better onboarding/training"

What do you like best about Supermetrics? It's genuinely time-saving and once it's set up, it's a powerful and convenient tool. I like it's automated refresh, and connections to Sheets/Excel/Looker Studio What do you dislike about Supermetrics? It's time-consuming to learn the full possibilities of the platform - for example, it took a long time to discover there's pre-built templates in Excel. I don't recall this being mentioned during onboarding. It feels like the initial set up can be ...

"Supermetrics just works without issues"

What do you like best about Supermetrics? I have been using the Supermetrics for Google Data Studio - Microsoft Advertising Connector for years and I've never had any issues. It just works and that's rare in this day and age. What do you dislike about Supermetrics? I would be hard-pressed to find an issue with Supermetrics at this time. Sure, I wish I could pay less than I am, but I cannot find an alternative solution at the price that I am paying. What problems is Supermetrics solving and ...

"Easy to use and consolidate data"

What do you like best about Supermetrics? Ease to use, data consolidation, automatic refresh frequencies What do you dislike about Supermetrics? Once the query fails to run, not always its clear what is the reason for that. What problems is Supermetrics solving and how is that benefiting you? We have a big online activities across different platforms, Supermetrics helps us consolidate everything under one place

"One stop solution for any kind of marketing data connector"

What do you like best about Supermetrics? Supermetrics's choice of connectors is vary vast which gives flexibility to chose just one subscription/account for all our needs. Their prompt response to queries and support is amazing What do you dislike about Supermetrics? It's little expensive as compared to other connectors. What problems is Supermetrics solving and how is that benefiting you? Easy to use ETL, no coding required to connect any data sources

"Supermetrics for Google Sheets Performance Marketer heavy user"

What do you like best about Supermetrics? Supermetrics allows me to implement a data-analysis vision and combine data from multiple sources. Most times I don't even have to log in to any ad platforms to know the performance or what is the cause of performance anomalies. What do you dislike about Supermetrics? The user experience can be annoying from time to time when changing an existing query. Often times when I make any change to the query (change metrics e.g.) and apply the changes, it ...

"A must-have for advanced reporting"

What do you like best about Supermetrics? The number of different data sources is great. The connection barely ever fails and is irreplaceable when it comes to creating more robust reporting. The metrics, dimensions and filters are all very customizable. An amazing base for craeting custom reports and dashboards in Google Data Studio. What do you dislike about Supermetrics? The connection with Facebook used to fail quite a lot when I had a lot of rows and added formulas in one spreadsheet. ...

"Pulling data for Facebook ads and Linkedin"

What do you like best about Supermetrics? Pulling data to google sheets, which makes it easy to understand if you reach your goal. What do you dislike about Supermetrics? Some discrepancy with the LinkedIn audience data. What problems is Supermetrics solving and how is that benefiting you? pulling data of breakdown by hours on Facebook was a very easy process and helped to do better optimization.

"Good tool that gets the job done"

What do you like best about Supermetrics? Seamless transfer of data between two points and allowing for proper reporting of marketing activities What do you dislike about Supermetrics? Not all properties in the source tool get to the endpoint What problems is Supermetrics solving and how is that benefiting you? Transfer of data between different tools used in marketing campaigns Makes it easier to report on marketing campaigns

"Reliable app, good customer service"

What do you like best about Supermetrics? They have so many connectors and the customer service is great. What do you dislike about Supermetrics? Cost seems high to me, but maybe we're not taking full advantage of what's in our plan. We use Facebook a lot and sometimes it's slow, but I think that's Facebook's API. What problems is Supermetrics solving and how is that benefiting you? With Supermetrics, we pull data into Looker Studio with relative ease and we don't need to screenshot our ...