Supermetrics Reviews in June 2025: User Ratings, Pros & Cons

"A very powerful and scalable solution"

What do you like best about Supermetrics? It has all the relevant metrics and enough connectors to last for a lifetime. The settings and functionality are clear and easily modifiable. Where the competitors offer a relatively fixed solution, Supermetrics has a lot more customlizability in my opinion. What do you dislike about Supermetrics? Although Supermetrics offers support and help, they don't respond well to simple requests for updates when a datasource metrics and dimensions or platform ...

"useful to create reports"

What do you like best about Supermetrics? Saves me lots of time. Easy to use. Fast support. What do you dislike about Supermetrics? Everything works well. Saves me lots of time. Easy to use. Fast support. What problems is Supermetrics solving and how is that benefiting you? Monitor ad performance. Create ad reports to show internal stakeholders how our ads are performing. I use Supermetrics to create visualizations and charts.

"Great product, good architecture and perfect get your marketing data"

What do you like best about Supermetrics? I love the query editor and that you can add integrations direct in bigquery compare to other tiiks What do you dislike about Supermetrics? I got a nuber of licenses and when changing what product to use I need to contact Supermetrics What problems is Supermetrics solving and how is that benefiting you? We spend a lot of money on marketing and need to be able to see the results of it and after adding a supermetrics and combining the data we spend ...

"One connector for all your data ETL needs"

What do you like best about Supermetrics? The availability of choices to platforms it can connect to is fantastic. It's easy to use; a simple interface makes it accessible to beginner users. What do you dislike about Supermetrics? It's very expensive, and no flexibility in choosing a data source. They should give the flexibility to bundle the plan as per the user's needs. What problems is Supermetrics solving and how is that benefiting you? Supermetrics give business analysts easy access to ...

"Supermetrics makes campaign performance tracking very easy!"

What do you like best about Supermetrics? I like that I can easily track my campaign performance without having to manually input the data. When I don't have to worry about the accuracy or efficiency of the data being pulled in, I can focus more on running my campaign. What do you dislike about Supermetrics? Some platforms are set up better for Supermetrics than others. Facebook is set up very well but in my limited experience using supermetrics for Hubspot, it isn't as accurate, at least ...

"Brought back the fun in reporting"

What do you like best about Supermetrics? Very easy to use and very reliable. I don't need to lose time to double checking and it allows me to combine all necessary data in one place. Major time-saver. What do you dislike about Supermetrics? To be honest, it is not a dislike per se, but I would like to custom the tables differently and Supermetrics only allows to customize to a certain point. I would also like to have the possibility to integrate with Dreamdata but I believe it will come ...

"Good plugin"

What do you like best about Supermetrics? There is a huge variety of connections available in Supermetrics. I appreciate how simple it is to use and how easy to view how many remaining connections you have as well as what is being used where. What do you dislike about Supermetrics? The downside of Supermetrics is perhaps that less is included in the more basic package e.g. Twitter ads and also it needs a Twitter connector for organic content too. What problems is Supermetrics solving and ...

"I use Supermetrics for Google Sheets to create a custom report for Social Campagins Facebook, TikTok"

What do you like best about Supermetrics? That you can quickly and in a custom way create a report which gives you a wide spread of data to analyze the performance of your campaigns. A great option is also the fact that you can set it up to refresh automatically. What do you dislike about Supermetrics? That Supermetrics doesn't provide any templates of reports and doesn't have the option to create charts and so on, based on the uploaded/connected data sources. What problems is Supermetrics ...

"Configuration is a little complitated. I needed good research. But support is really helpful."

What do you like best about Supermetrics? Data from other channel than Google Ads. What do you dislike about Supermetrics? More default reports in Looker studio would be helpful What problems is Supermetrics solving and how is that benefiting you? Data in reports which are ok and helpful for my clients.

"Very useful for importing data"

What do you like best about Supermetrics? The integration for Google Sheets works very well. The scheduling of queries is useful. Also the amount of Looker Studio connectors is extensive. What do you dislike about Supermetrics? The Looker Studio connectors can be slow from time to time. Also setting up the connection can be slow/buggy. What problems is Supermetrics solving and how is that benefiting you? Getting data into Looker dashboards. Creating Google Sheets for reporting.