Segment Reviews in May 2025: User Ratings, Pros & Cons

Very dynamic, straight-forward analytics tool

What do you like best? Segment is great for quickly getting analytics data from your app, to wherever you need it to be. My favorite aspect about it is that you can rest easy knowing that you'll always be able to pivot to a new analysis tool or integration down the road, without having to rewrite any code What do you dislike? The setup process was poorly documented for single page apps. Once I got everything connected, it ran great, but setup ended up having more hoops and hurdles than I ...

Segment - solves a problem and does it well

What do you like best? We had started with Mixpanel, and the transition to Segment was really painless. The JS implementation used roughly the same structure, so it only took a couple of hours to re-instrument our whole app. What do you dislike? Very little to dislike here. In some ways there is nothing sexy about Segment, but it gets the job done and stays out of your way. Recommendations to others considering the product Particularly if you are starting a new product, or just adding ...

Dead simple while solving a problem every technical product faces

What do you like best? I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The customer support has also been incredibly responsive, even with very technical/implementation specific queries. I appreciate that we can get all the raw events in our own Redshift cluster, letting us perform powerful ...

Great service!

What do you like best? If there is an integration for a service, segment is a huge time saver. I don't need to implement any additional javascript snippets or change any other code in order to add new services. What do you dislike? I wish there were more options for plans, somewhere between the team plan (max. 7 seats and the big enterprise plans. Though the API documentation is easy to read some more explanations and examples could be of help. Google Analytics integration could be ...

Must have for any company that wants control of their analytics data

What do you like best? I use Segment in nearly every single one of the my analytics projects because it makes it easier to control where we send our data. In a typical project, we will send event data to tools like Google Analytics, Mixpanel, Intercom, Facebook Ads, etc and Segment saves us the hassle of having to code these implementations individually. What do you dislike? It would super useful to be able to send that data to a service like Zapier which would then let us send that to ...

Amazing experience across 4 years so far

What do you like best? - Customer support folks: they're just amazing, always willing to go as further as possible with good advises and problem-solving skills to tackle pretty much any doubt, problem or issue that a team might have when integrating Segment into a platform. - SDKs available: most of the (if not all web-oriented programming languages are included here, that's simply amazing and is really desirable when analyzing possible solutions for a platform. - SDK Ruby: Simplicity ...

Easy to integrate, great docs, helpful support

What do you like best? Segment is really easy to integrate. We are using Segment's client side (browser module and Segment's official NodeJS module which just works, optimized, overall very easy to use. The dashboard is also really nice. I use the debugger a lot. Integration with 3rd party analytics is also easy (we use Periscope Data and straightforward. The best part of all: I love reading the articles about analytics provided by Segment. It really helps me as a developer to ...

Segment - our hub for data

What do you like best? It's really easy to connect data tools (like zapier, but also analytics / mixpanel to the segment input side, that was also really easy to setup What do you dislike? pricing can be painful in certain (edge cases Recommendations to others considering the product If you're in doubt to implement, just think about the insane amount of work that goes into integrating any new analytics tool. This is already worth it! What business problems are you solving with the ...

Segment makes piping data to any app easy.

What do you like best? The time you save & flexibility you gain from using Segment is really good - of course if you're running a very lightweight analytics stack (few 3rd party tools it's not a software for you necessarily, but as your company grows and you add these tools Segment becomes invaluable. So i'd say invest early and reap the benefits later in either case : What do you dislike? Not much tbh... maybe it'd be nice to cache the last 10 (20? events per event if i wanted to look ...

Send product usage data to any system!

What do you like best? Sending product usage data to any system. It allows other teams (marketing, sales, etc. to start using this data and implementing new systems without any engineering time. It's awesome! The team and the level of support they provide is remarkable. What do you dislike? There is nothing I have found at all to dislike. It is incredibly easy to use and valuable. What business problems are you solving with the product? What benefits have you realized? We can automate ...