Segment Reviews in May 2025: User Ratings, Pros & Cons

Easy and Robust

What do you like best? Over the past few years I've implemented segment with 3 different companies. Each time I've been very pleased with the ease of setup and maintenance. On top of all of that, Segment has continued to add more robust and valuable features (e.g. warehouses with great customer service/help when needed. What do you dislike? I wish there was a 'native' analytics experience in the web product, at least as a baseline. I think there could also be some value in a ...

Vital data tool for our drive to Legalize Trees

What do you like best? One of the simplest, but most effective products we utilize to understand the early growth of our unconventional startup, Segment is an essential ingredient in the mix. What do you dislike? Wait, there is something to dislike? News to me. What business problems are you solving with the product? What benefits have you realized? A tool like Legalize Trees comes to life by connecting with a well understood community of committed folks. Segment allows us to connect ...

Great fit for small startup

What do you like best? Without Segment our 4-person engineering department would never had been able to prioritize building an analytics pipeline. Segment saved us lots of time implementing our analytics pipeline, and continues to save us time because our customer success team can self-serve configure the integrations that they want to use through the web. What do you dislike? I wish there was a linkedin integration and a google sheets integration. I also wish you could do more filtering ...

Analytics + Warehousing in a day

What do you like best? The onboarding process - Segment has clearly spent a lot of time perfecting the process of getting up and running with multi-platform analytics & data warehousing. In a matter of a day I had integrated analytics into an application, shared that with multiple services, and routed it to our data warehouse. What do you dislike? The Team plan is fairly priced for what you get, but it's a big jump up for the (our simple initial use case of setting up multiple ...

Best analytics solution for startups

What do you like best? Segment is the only analytics event provider that lets you easily and cheaply take your event data into your own environment. Other ones either charge a ton (GA or make it really hard to export data. I recommend Segment to every startup I advise. What do you dislike? They need to build more sources. Many of the services they have integrations with could be great sources. What business problems are you solving with the product? What benefits have you realized? ...

The new standard in analytics.

What do you like best? Analytics and tracking have become a no-brainer. One API to rule them all. What do you dislike? Implementation can be tricky for some integrations, but the problem comes mostly from the vendor, not Segment. Recommendations to others considering the product Read the documentation AND the blog. What business problems are you solving with the product? What benefits have you realized? Tracking implementation and historical data storage. Now we have historical data on ...

The most simplified analytics integration

What do you like best? The ease of integrating so many 3rd party services into one unified interface. everything is very well documented and "it just works" What do you dislike? The lack of dashboards to visualize and work on the data. although most of it is "fwd" to the specific integration which is built for the specific data, it's still something I would love to use as high level overview of the events Recommendations to others considering the product Just try it, it takes very short ...

Swiss army knife of data analytics

What do you like best? We can try and switch to new tools without having to manage tons of different integrations/snippets/libraries. As a software engineer segment allow us to really implement separation of concerns as we don't need to mix our code-base with different integration. The marketing teams are free to do what they want with this tools, that's a pretty big win ! What do you dislike? Basic use of all integrations are covered but when you want to delve into more advanced use ...

Nailed it

What do you like best? Huge, huge time saver to deploy event analytics, and they get all the details right. What do you dislike? Nothing. This is one of the best single-service offerings I've seen in a long time. Recommendations to others considering the product If you have a wide top of funnel and cost is an issue, try omitting the javascript snippet from your main landing page. What business problems are you solving with the product? What benefits have you realized? Segment has ...

Really nice overall experience and sure beats 10s of individual trackers/analytics

What do you like best? Real time view in debug mode is pretty nifty when you're in development mode. And just sort of fun to look at. (A fun analytics package? Yes indeed. What do you dislike? At our level of integration Segment is costly but it's still worth it. Recommendations to others considering the product Give it a shot and it's pretty evident how nice it is and how easy to use once you get your hands on it. From a developer's perspective it's lovely. What business problems are ...