Segment Reviews in May 2025: User Ratings, Pros & Cons

Your SaaS stack made easy

What do you like best? In less than a minute you can connect a new third party tool to your app – no developers required (in most cases. What do you dislike? There could be more straightforward docs on best practices for setting up sending analytics to Segment. Recommendations to others considering the product Segment is a no-brainer for companies building their marketing or analytics stacks. What business problems are you solving with the product? What benefits have you realized? It ...

Single integration that lets piping of data from anywhere

PROS & CONS What are the best aspects of this product? Segment's single integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on building features. They also have some cool features like self-hosted data warehouses that can be pretty powerful too. What aspects are problematic or could work better? I believe it's not really necessary unless you're trying to remove all implementation decisions away ...

Infinite flexibility that lets us add marketing tools quickly and easily

PROS & CONS What are the best aspects of this product? I love Segment's infinite flexibility. Instead of going to your developer every time you want a new tool installed, new tools can easily be added as your needs scale. Its ability to measure events in analytics tools and being able to trigger marketing automation workflows from the same events is powerful. Thus, marketing work can focus on what happens and fine tune the funnel without the involvement of too many development resources. ...

A great tool for integration with just about any crm/analytics tool in the market.

PROS & CONS What are the best aspects of this product? Segment is an awesome tool whenever you're thinking of monitoring anything on your site via third party services. Set up is really easy. It's reliable and robust. Its UI is easy to look at and the debugger makes things a lot simpler to see if things are functioning well in your side. Their latest integration with Postgres or Amazon Redshift as a Data Warehouse appears to be very promising indeed! What aspects are problematic or could ...

One of the best and highly recommended in organizations that are data-driven.

PROS & CONS What are the best aspects of this product? Aside from integrating almost every tool out there, the API, on its own, shows the best in tracking practices. Server and client side tracking tools presence guarantees that collected data is done to the nearest source. Reliability has been really good. Customer support is the best and bugs are minimal. Pricing is considered fair for its value. What aspects are problematic or could work better? It'd be a bonus if there was some kind ...

Integrates easily with third party tools even without developer help

PROS & CONS What are the best aspects of this product? In addition to integrating with nearly every third-party tool imaginable, Segment's API reflects best practices in tracking. The presence of both server and client side tracking tools ensures that data is always collected as close to the source as possible. Support is top notch and reliability has been superb. Price is also generally fair, considering how much value it provides to our business. What aspects are problematic or could ...

So much easier to get things done now that I don't have to annoy the developers

What do you like best? Incredibly easy to set up sources and destinations, and then funnel them appropriately. No coding required on my end, minimal coding required on the developer's ends. The documentation is amazing and well thought-out. Huge, huge time saver in deploying almost any kind of analytics. What do you dislike? It takes a while to wrap your head around how Segment works when you first get started. Google Analytics documentation could be better - it's by far one of the most ...

Great service but horrible pricing for apps with anonymous users.

What do you like best? Easy to set-up both for server-side event tracking, and client-side. Connects in seconds to various 3rd party tools for analytics, marketing, tracking, support, and more. It's made it super easy for us to test new services by turning integrations on and off without any additional needed development. What do you dislike? When they changed their pricing to MTUs, it made it extremely pricey for websites and apps with anonymous users. It'd be way better if pricing was ...

Features continue to improve and add value to an already outstanding product

What do you like best? Easy integration with dozens (hundreds? of services and they continue to add valuable features to improve the core product without making it bloated. It's clear they listen to their customers and pay attention to their own metrics. Because of their attentiveness to their roadmap and customer value I have confidence in using the product going forward. What do you dislike? Initially when we were setting it up some variable assignments were tricky to align between ...

Thanks to Segment we increased the conversion rate on our website by 320%.

What do you like best? Segment is a single key to many doors. Integrating segment to a website, you get 100+ ready-made integrations with all sorts of tools one may need to optimise the website using data-based approach What do you dislike? The G2 crowd wants me to write 40 symbols of what I dislike but I can not add any single word here. Just not applicable. = Recommendations to others considering the product Do not just "consider", but go on and try! What business problems are you ...