8.9
SpotScore
Pushwoosh Review: Is It The Right Push Notification Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
GDPRPushwoosh offers custom pricing plan
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
Spotsaas Analysis for Pushwoosh
Pushwoosh at 4.4/5 from 33 reviews and SpotScore 8.9 serves marketing managers and product managers at small to large enterprises who need mobile app push notifications and e-commerce campaign automation. The platform handles scheduled sends and geo-targeted messaging without manual intervention, reducing campaign setup time. New users may need onboarding support to navigate the full feature set.
Push notification software automates mobile messaging for app marketers and e-commerce teams. It replaces manual campaign scheduling with rule-based triggers and location-based targeting, cutting delivery time from hours to minutes.
Quick picks:
What is Pushwoosh?
Pushwoosh is a cloud based software solution for sending push notification messages to iOS and Android devices. The Pushwoosh platform supports over 100 platforms, including major platforms such as Facebook, Google+, VKontakte and Line. Push notifications can be sent either directly from the cloud service using REST API or via an SDK integration in the app itself.
Pricing
Pushwoosh offers custom pricing plan
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
GDPRData residency:Global
Platform
Web + mobile app (iOS & Android)
Installed - Windows
Installed - Mac
Pushwoosh Software Demo
Pushwoosh was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Pushwoosh
- Use cases
- Mobile app marketing, E-commerce promotions, Media and publishing notifications
- Team types
- Marketing managers, Product managers
- Company size
- Small Business, Large Enterprises
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose Pushwoosh
Easy scheduling and geo-targeting features
Automation of payments and reliable push notifications
User-friendly interface with intuitive customer journey builder
Is Pushwoosh right for you?
Best for versatile, multi-platform push notifications with advanced targeting.
Choose Pushwoosh if
- You need to send push notifications across over 100 platforms including major social networks.
- You want advanced features like geo-targeting, multi-language support, and automation.
- Your team includes marketing or product managers and mobile developers comfortable with medium complexity.
Consider alternatives if
- You are a beginner without technical support due to the platform's complexity.
- You require extensive third-party app integrations beyond the limited marketplace offerings.
What buyers should know before shortlisting Pushwoosh
Pushwoosh works best for mobile app teams and web platforms that need push notifications with geographic and behavioral targeting. Before shortlisting, verify that your tech stack integrates with Pushwoosh's SDKs—it supports iOS, Android, and web, but custom integrations may require developer time.
The platform's automation rules are powerful but have a learning curve; test the journey builder in a demo to confirm your team can build campaigns without constant support tickets. Pricing scales with message volume and active users, so request a quote based on your actual monthly sends and audience size—don't assume the starter tier will cover growth.
Pushwoosh charges separately for certain advanced features like A/B testing and advanced segmentation, so clarify what's included in your plan before signing. Setup involves SDK implementation and API configuration; if you lack in-house development resources, budget for professional services or a systems integrator.
The platform handles multi-language campaigns and cross-platform delivery, but localization rules must be configured per language and region—this is manual work, not automatic. Customer support is responsive, but complex personalization logic sometimes requires back-and-forth with their technical team to implement correctly.
Test a full campaign workflow in the demo environment, including segmentation, scheduling, and analytics, to ensure it matches your operational needs.
Pushwoosh pros and cons
- Pushwoosh pros
Easy scheduling and geo-targeting features
Automation of payments and reliable push notifications
User-friendly interface with intuitive customer journey builder
- Pushwoosh cons
Overwhelming feature set for beginners without guidance
Limited third-party app selection in the Marketplace
Ready to try it?
Get started with Pushwoosh
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Pushwoosh side-by-side with top Push Notification Software alternatives.
What is the pricing of Pushwoosh?
Pushwoosh uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Pushwoosh Pricing Plans
Developer
Unlimited push notifications
Up to 50k subscribed users
Basic Personalization & Segmentation: Tags, Filters, Events (get details)
API access
Messaging Analytics
Show more +
Marketing
All Developers features
Up to 300k subscribed users
Standard Personalization & Segmentation (get details)
Customer Journey Automation
A/B testing
Show more +
Custom Plan
All Marketing features unlimited
Unlimited subscribed users
Unlimited Personalization & Segmentation features (get details)
Advanced analytics
Service-level agreement
Show more +
Weighing your options?
Not sure if Pushwoosh fits your budget?
Pushwoosh reviews and ratings
Buyer sentiment
Overall positive sentiment highlights Pushwoosh's versatility, ease of use, and powerful targeting features, with some concerns about complexity and integration limits.
What buyers like
- Ease of use
- Feature richness
- Customer support
Common complaints
- Complexity for beginners
- Limited third-party integrations
Are you using Pushwoosh?
What users are saying
JB
Javier B
07/04/23
"Highest-converting messaging, Pushwoosh is worth using!"
What do you like best about Pushwoosh? It's a truly all-in-one messaging platform with great features for geo-targeting, easy scheduling (an absolute ...
Read more
SV
Susmitha V
05/18/23
"Pushwoosh Review"
What do you like best about Pushwoosh? Different dash boards for different platforms & apps we have. Automation of the payment makes it hassel free so ...
Read more
MA
Mark A
11/20/22
"Easy to implement, Great features and very good support."
What do you like best about Pushwoosh? Customer Journey has been improved over time and now is one of the best and easy to-implement user journeys we used
AC
Aquinas C
10/31/22
"Pushwoosh is one of the best Customer Engagement Platform"
What do you like best about Pushwoosh? Pushwoosh is one of the easiest to use and implement Omni channel customer engagement platforms for campaigns ...
Read more
AM
Ajitesh M
10/31/22
"one of the best push notification and customer engagement automation tool"
What do you like best about Pushwoosh? it is easier to instigate with most of the modern framework like flutter, react native or unity for building ...
Read more
NG
NIKHIL G
10/29/22
"PushWoosh Best for Customer Experince"
What do you like best about Pushwoosh? It works for any platform, any device, any domain and user-friendly dashboard What do you dislike about Pushwoosh?
- See if Pushwoosh fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Pushwoosh?
A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and…
The strategy of collecting data from social media sites and blogs and assessing that data to make business decisions is referred to as socia…
A push notification is a message sent to a customer's mobile device by an application. Customers who have downloaded your mobile app and opt…
Multi-channel messaging entails sending customized material to customers via text messages, emails, push alerts, social media, and online br…
The critical term in Notification Scheduling is "scheduling" – this is a very new concept! When a push notification is planned, such as "Tak…
Targeted notifications are sent to specified groups of subscribers. A subscriber collects input that is tailored to their preferences and re…
The process of splitting visitors to your website, viewers of digital adverts, marketing email subscribers, and others depending on a partic…
Visual notifications are a non-intrusive and ethical technique to transmit mass messaging: Visual alerts are an opt-in service, which means…
Notifications transmitted to a user's desktop or mobile web browser are web notifications. Depending on the operating system, these are aler…
Pushwoosh security and data handling
Key compliance certifications and security features for IT and security teams evaluating Pushwoosh.
Certifications
Security features
Developer & data
Alternatives to Pushwoosh
Pushwoosh Support Options
Frequently Asked Questions About Pushwoosh
Common questions buyers ask before choosing Pushwoosh.
Pushwoosh is a Push Notification Software. Pushwoosh offers Targeted Notification, Notification Scheduling, Multi-channel Messaging, Visual Notification, Web Notification and many more functionalities.
Pushwoosh is a strong fit if: You need to send push notifications across over 100 platforms including major social networks.; You want advanced features like geo-targeting, multi-language support, and automation.. Consider alternatives if: You are a beginner without technical support due to the platform's complexity.; You require extensive third-party app integrations beyond the limited marketplace offerings..
Buyers commonly note the following limitations of Pushwoosh: Overwhelming feature set for beginners without guidance; Limited third-party app selection in the Marketplace; Pricing is quotation-based with no public starting price.
Some top alternatives to Pushwoosh includes VWO Engage, PushEngage, PushAd, OneSignal and SmartPush.
Pushwoosh offers Quotation Based pricing model
The starting price is not disclosed by Pushwoosh. You can visit Pushwoosh pricing page to get the latest pricing.
Ready to try it?
Get started with Pushwoosh
Get connected with the team for a personalised demo.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
