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PathFactory - Marketing Analytics Software

PathFactory Reviews in May 2025: User Ratings, Pros & Cons

Insights for elevated content journeys.

4.4

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PathFactory Reviews & Ratings

4.4

Very Good

Based on 420 ratings & 210 reviews

Rating Distribution

Excellent

(130)

Very Good

(78)

Good

(2)

Poor

(0)

Terible

(0)

Expert's Review

PathFactory shines as a versatile tool that streamlines content delivery and engagement strategies effortlessly. Users appreciate the ease of getting started, with quick implementation even at large enterprises. The support team receives rave reviews for their invaluable assistance in avoiding pitfalls and ensuring success. Customizable content tracks and robust ...Read more

PathFactory pros and cons

  • Facilitates quick and easy implementation, ideal for enterprise use.

  • Exceptional customer support and assistance that enhances user experience.

  • Customizable content tracks for different customer segments add value.

  • Provides detailed analytics and insights into content engagement.

  • Initial learning curve for complex features, may require additional training.

  • Interface may feel outdated and could benefit from UI improvements.

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Showing 151-160 out of 210

AI

Agency in Marketing and Advertising

01/05/18

3.5 out of 5

"LookBook—an exciting way to present content."

What do you like best? I like that LookBook has a couple different options for how you can display the content, plus so many different options for transitions, callouts, forms, etc. What do you dislike? I dislike the fact that SEO doesn't really seem to come into play with LookBook. Are search engines really able to crawl any info. from LookBook? What problems are you solving with the product? What benefits have you realized? We are trying to make content flow from one piece to the next, as ...

Read more

AU

Anonymous User

01/05/18

3.5 out of 5

"LookBook—an exciting way to present content."

What do you like best about PathFactory? I like that LookBook has a couple different options for how you can display the content, plus so many different options for transitions, callouts, forms, etc. What do you dislike about PathFactory? I dislike the fact that SEO doesn't really seem to come into play with LookBook. Are search engines really able to crawl any info. from LookBook? What problems is PathFactory solving and how is that benefiting you? We are trying to make content flow from ...

Read more

AI

Agency in Marketing and Advertising

01/05/18

3.5 out of 5

"LookBook—an exciting way to present content."

What do you like best? I like that LookBook has a couple different options for how you can display the content, plus so many different options for transitions, callouts, forms, etc. What do you dislike? I dislike the fact that SEO doesn't really seem to come into play with LookBook. Are search engines really able to crawl any info. from LookBook? What problems are you solving with the product? What benefits have you realized? We are trying to make content flow from one piece to the next, as ...

Read more

AF

Ann F

12/14/17

5 out of 5

"LookbookHQ makes it easy to create content journeys."

What do you like best about PathFactory? Ease of use. I like being able to create Lookbooks is less than an hour. What do you dislike about PathFactory? I dislike the the use of topics. I have difficulty tagging assets by topic. Recommendations to others considering PathFactory: LookbookHQ makes it easy for Marketers to create landing pages. If you have to go through a lot of hoops to create landing pages, then you would like this platform. What problems is PathFactory solving and how is ...

Read more

UI

User in Telecommunications

11/14/17

4 out of 5

"Great tool"

What do you like best? Easy access and clear structure, user friendly buttons and hyperlinks What do you dislike? The new layout and its content library needs improvement What problems are you solving with the product? What benefits have you realized? Marketing content sharing

AU

Anonymous User

11/14/17

4 out of 5

"Great tool"

What do you like best about PathFactory? Easy access and clear structure, user friendly buttons and hyperlinks What do you dislike about PathFactory? The new layout and its content library needs improvement What problems is PathFactory solving and how is that benefiting you? Marketing content sharing

GG

Greta G

09/27/17

4.5 out of 5

"Review of Lookbook"

What do you like best about PathFactory? It is easy to navigate on the renewed platform and it is very user friendly. What do you dislike about PathFactory? Form integration / form popup settings should be easier. What problems is PathFactory solving and how is that benefiting you? Easier reporting of individual asset engagement

UI

User in Real Estate

09/27/17

4 out of 5

"Quality of lookbook"

What do you like best? immediately makes your webpage more engaging What do you dislike? Wish there was a way to make it somewhat more animating Recommendations to others considering the product: Feature seems pretty easy to use yourself. I would say if you are able to go off on your own and not through corporate you will be able to go far and learn how to create your own lookbook pages. What problems are you solving with the product? What benefits have you realized? Longer time on the ...

Read more

AU

Anonymous User

09/27/17

4 out of 5

"Quality of lookbook"

What do you like best about PathFactory? immediately makes your webpage more engaging What do you dislike about PathFactory? Wish there was a way to make it somewhat more animating Recommendations to others considering PathFactory: Feature seems pretty easy to use yourself. I would say if you are able to go off on your own and not through corporate you will be able to go far and learn how to create your own lookbook pages. What problems is PathFactory solving and how is that benefiting ...

Read more

AH

Anita Helene M

09/27/17

3.5 out of 5

"Pretty cool tool :)"

What do you like best about PathFactory? The customer experience is great! Easy to browse the promotions. What do you dislike about PathFactory? User experience could be better. It's a lot back and forth to build an email/content. What problems is PathFactory solving and how is that benefiting you? Solving Customer experience of our communication. Benefits are the articles - shows in a good way!

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].